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New Site Agency

International paid search

Google Ads built around market intent, qualified outcomes and controlled spend.

We connect campaign structure, regional demand, landing pages and dependable measurement so paid search can scale without hiding waste between markets.

Platforms selected around the project, not the other way around.

Paid acquisition that can be compared and improved across markets.

Comparable

Consistent measurement across accounts, regions and customer actions.

Controlled

Budgets and search terms managed against commercial value.

Localised

Ads and landing pages shaped around the language and intent of each market.

Capabilities

Campaigns, destinations and measurement working as one international programme.

Search campaigns

Intent-led structures designed to match the right message and destination to the right query.

  • Search strategy and account architecture
  • Keyword, match-type and negative management
  • Ad copy and asset testing
  • Location and audience controls

Shopping & Performance Max

Product-led campaigns supported by clean feeds, commercial segmentation and realistic targets.

  • Merchant Center and feed diagnostics
  • Shopping and Performance Max structure
  • Product and margin segmentation
  • Creative asset planning

Landing pages & CRO

Remove the gap between the promise in the ad and the action a customer needs to take.

  • Message and intent alignment
  • Landing-page design and development
  • Form and checkout optimisation
  • Experiment planning

Measurement & optimisation

Build reliable conversion signals and use them to improve budget allocation over time.

  • Google Ads and GA4 conversion setup
  • Enhanced conversions and call tracking
  • Lead-quality feedback loops
  • Budget, bid and query optimisation

From our experience

Media spend should follow evidence, not simply the budget Google is willing to consume.

Philip ArgyropoulosFounder & Growth Marketing Strategist
“We optimise the campaign and the landing page together, with qualified conversion signals, search-term controls and market-level reporting. That makes it possible to see where spend creates commercial value and where it should be reduced.”
  • Reliable conversion and lead-quality tracking
  • Search-term, negative-keyword and location controls
  • Budget and bid decisions tied to commercial outcomes
  • High-performing, message-matched landing pages
  • Continuous testing across ads, audiences and pages
  • Clear reporting on spend, waste and qualified results

PPC support for teams managing complex demand.

Multi-market service organisations

Separate genuine regional demand from broad traffic and route it to relevant localised journeys.

International e-commerce teams

Connect product feeds, margin, availability and market priorities to Shopping and Performance Max.

Teams inheriting fragmented accounts

Standardise measurement and governance while preserving useful local insight.

One learning loop across accounts, markets and landing pages.

We establish a trustworthy baseline, then use market-level evidence to improve spend, creative and destinations.

  1. 01

    Audit

    Review account structure, queries, creative, destinations, tracking and business targets.

  2. 02

    Rebuild

    Fix measurement and shape campaigns around meaningful intent and realistic constraints.

  3. 03

    Launch

    Release controlled changes with documented baselines, budgets and success measures.

  4. 04

    Optimise

    Use search terms, conversion quality and landing-page behaviour to guide the next test.

Paid growth work in practice.

View All Work

Need clearer paid-search performance?

Let’s identify where market structure, budget and landing experience can work harder together.

Review your paid search

F.A.Q.

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