Background
Fresh Connection is a local fruit and vegetable store in Brighton, Victoria. While well known in the community, the business relied solely on in-store sales and lacked a digital presence. To future-proof operations and reach new customers, Fresh Connection needed to move online with a scalable e-commerce solution.
The Challenge
No online store: Customers had no way to shop digitally or schedule delivery/pickup.
Operational complexity: Inventory management, picking, and logistics made e-commerce adoption difficult.
Low online visibility: Without marketing, Fresh Connection wasn’t reaching its potential digital audience.
The Solution
As E-Commerce Development and Marketing Manager, Philip led the migration to Shopify, building the store and managing its full digital rollout.
What we delivered:
Shopify Migration & Build
Designed and launched a responsive Shopify store built for groceries.
Added key features: reorder option, delivery & pickup details, and reminder systems.
Digital Marketing Setup
Implemented Google Ads and Facebook Ads campaigns to drive new traffic.
Launched MailChimp campaigns for retention and repeat orders.
Operations Enablement
Managed end-to-end e-commerce operations: order placement, inventory, picking & packing, logistics, and customer support.
Established processes for a smooth and scalable workflow.
Results
Fresh Connection successfully transitioned into a modern, hybrid retail and digital business.
Shopify migration completed with a custom store tailored for groceries.
Boosted retention via reorder and reminder features.
Expanded reach through Google Ads, Facebook Ads, and email marketing.
Streamlined operations across fulfilment and customer service.
Digital foundation created for growth and resilience.