TENA Australia E-commerce Success Story
This work was delivered while members of our team were at We Are Digital between 2022 and 2024. It represents prior team experience rather than a direct New Site Agency engagement.
Background
TENA Australia supports customers making considered and often sensitive healthcare purchases. The digital experience needed to make information easy to understand, protect customer confidence and provide accessible paths to relevant products and support.
The Brief
The ongoing e-commerce programme focused on improving the Shopify Plus experience while supporting trading, campaign and promotional requirements. Work needed to respect the brand’s healthcare context and help a wide range of customers navigate the store comfortably.
Work Delivered
- Supported Shopify Plus enhancements, maintenance and campaign delivery.
- Reviewed customer journeys with particular attention to clarity, accessibility and responsive usability.
- Helped organise product and educational content so customers could make more informed choices.
- Supported promotional functionality, including Bold Discounts, within the wider storefront experience.
- Collaborated with design, development and stakeholder teams on scoped, testable releases.
Delivery Approach
Changes were assessed against both commercial requirements and the needs of customers seeking discreet, understandable information. Iterative delivery allowed the team to improve important journeys while keeping the live store dependable and consistent.
Outcome
The programme supported a more usable and adaptable e-commerce experience for TENA Australia. Confidential trading and customer data are not published, so this case study documents the delivery scope and experience improvements without inventing numerical results.
