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New Site Agency

International AI & automation

Practical AI for distributed teams, shared knowledge and connected operations.

We design focused assistants and workflows that help international teams use approved knowledge, coordinate handovers and automate repeatable work without hiding ownership.

Platforms selected around the project, not the other way around.

AI that stays useful and governable across teams and markets.

Shared

Approved knowledge and repeatable processes available across distributed teams.

Governed

Permissions, ownership, review and exceptions made visible across markets.

Connected

Assistants working with the systems and handovers that keep international operations moving.

Capabilities

Shared context, connected workflows and human accountability across borders.

AI assistants & copilots

Focused assistants grounded in approved context and designed around a specific responsibility.

  • Internal knowledge assistants
  • Service and enquiry triage
  • Research and drafting support
  • Structured summaries and outputs

Workflow automation

Connect models, rules and business systems so repetitive work moves through a dependable process.

  • Lead and enquiry routing
  • Document extraction and summaries
  • Handovers and notifications
  • Scheduled and repeatable operations

Knowledge & retrieval

Prepare trustworthy source material so assistants can find relevant context and show where an answer came from.

  • Knowledge and source inventory
  • Search and retrieval architecture
  • Citations and context controls
  • Content ownership and maintenance

Evaluation & adoption

Test usefulness, define boundaries and give the team a practical way to operate and improve the system.

  • Workflow and opportunity mapping
  • Privacy and risk boundaries
  • Evaluation and scenario testing
  • Training and operating guidance

From our experience

International AI programmes need shared controls and room for legitimate market differences.

Philip Argyropoulos, Founder & Growth Marketing StrategistPhilip ArgyropoulosFounder & Growth Marketing Strategist
“A useful assistant needs more than a capable model. It needs approved source material, clear permissions, reliable integrations, human review and an owner for the result. We make those decisions visible before a workflow is shared across teams or markets.”
  • Defined task, owner and success measure
  • Approved source material and retrieval
  • Role-based access and sensible data boundaries
  • Human review for important outputs and actions
  • Connected forms, CRM, knowledge and operational tools
  • Evaluation, logging and exception handling

Practical AI support for organisations with distributed work.

International operations teams

Reduce repetitive coordination and make approved process knowledge easier to use across time zones and markets.

Distributed marketing teams

Support research, localisation and content operations while preserving market context and editorial ownership.

Global product teams

Add AI capabilities to products and internal tools with clear interfaces, data boundaries and review.

One controlled pilot before a wider international rollout.

We prove the task, source material and controls with a focused user group before adapting the workflow for more teams, languages or markets.

  1. 01

    Find the task

    Map the current workflow, friction, source material, owner and useful result.

  2. 02

    Design the controls

    Define permissions, data boundaries, human review, fallbacks and evaluation scenarios.

  3. 03

    Build & connect

    Create the assistant or automation and integrate it with the right knowledge and systems.

  4. 04

    Pilot & improve

    Test with real users, inspect failures and expand only when the evidence supports it.

Have a cross-team workflow worth improving?

Let’s define one useful AI opportunity and the context, controls and operating model it needs.

Discuss an international AI workflow

F.A.Q.

Book a meeting

Choose a convenient 30-minute time.