Background
The Hunt Gym is a strength and conditioning facility based in St Kilda, Melbourne. With a strong community of members, The Hunt needed a digital presence that reflected its premium training offering and could scale alongside the business.
The Challenge
Outdated website: The original site lacked the design and structure to convert visitors into members.
Limited online visibility: Local SEO and Google My Business were underutilised, making it harder to attract new members.
Inefficient integrations: Managing bookings and memberships required a seamless connection with Mindbody, but the existing setup was clunky.
Low marketing impact: Paid campaigns were not fully optimised to capture local demand.
The Solution
New Site Agency has been a long-term partner of The Hunt Gym, evolving its digital presence since 2020.
Phase 1: Initial Build & Support (2020–2024)
Developed a custom website integrated with Mindbody for smooth class bookings and membership management.
Provided ongoing support and enhancements, ensuring stability and improvements as the business grew.
Managed Google Ads and Facebook Ads campaigns to increase awareness and engagement.
Phase 2: Digital Transformation (2025)
Migrated the site to Framer, delivering a fresh design optimised for conversions and local SEO.
Optimised Google My Business profile, boosting visibility in St Kilda searches for gyms and training.
Relaunched Google Ads campaigns focused on hyper-local targeting to attract new members in the area.
Results
The Hunt Gym now has a modern, SEO-optimised website that better reflects its brand and services, paired with stronger local visibility and targeted ads to drive memberships.
New Framer website designed for conversions and mobile optimisation.
Improved local rankings via SEO and Google My Business optimisation.
Stronger ad performance with Google Ads campaigns focused on the St Kilda area.
Long-term digital partnership providing continuity and strategic growth.
"The team at New Site Agency has been with us from the start, building, maintaining, and evolving our digital presence. The new site and local marketing push have already helped us connect with more people in St Kilda."
— Ed, Founder, The Hunt