Which Google Ads campaign types do you manage?

We manage Search, Shopping and Performance Max, supported by Merchant Center, audience strategy, landing pages and conversion measurement where relevant.

Can you audit an existing Google Ads account?

Yes. We review tracking, search terms, structure, budgets, bidding, assets, feeds and landing pages, then provide a prioritised improvement plan.

How do you judge lead quality?

We define meaningful conversions, remove weak proxy actions where possible and connect sales or CRM feedback so optimisation reflects qualified enquiries rather than form volume alone.

Do you build PPC landing pages?

Yes. We can design, build and test focused landing pages that continue the message from the ad and make the next action clear.

Is there a minimum media budget?

The right budget depends on search demand, competition, geography and the value of a customer. We assess whether paid search can produce a useful learning signal before recommending a programme.

Paid search

Google Ads engineered around intent, evidence and efficient growth.

We connect campaign structure, landing-page experience and reliable measurement so paid search is accountable to qualified demand — not vanity traffic.

Review your paid search Explore PPC capabilities

CabFare Payments Google Ads & PPC project

Fresh Connection Google Ads & PPC project

Paid media decisions grounded in commercial signals.

Relevant

Campaigns structured around valuable searches, audiences and products.

Accountable

Conversion measurement that reflects real enquiries, sales and lead quality.

Improving

A disciplined test-and-learn programme across ads, bids and landing pages.

Capabilities

Campaigns, measurement and landing pages working as one system.

Search campaigns

Intent-led structures designed to match the right message and destination to the right query.

Search strategy and account architecture
Keyword, match-type and negative management
Ad copy and asset testing
Location and audience controls

Shopping & Performance Max

Product-led campaigns supported by clean feeds, commercial segmentation and realistic targets.

Merchant Center and feed diagnostics
Shopping and Performance Max structure
Product and margin segmentation
Creative asset planning

Landing pages & CRO

Remove the gap between the promise in the ad and the action a customer needs to take.

Message and intent alignment
Landing-page design and development
Form and checkout optimisation
Experiment planning

Measurement & optimisation

Build reliable conversion signals and use them to improve budget allocation over time.

Google Ads and GA4 conversion setup
Enhanced conversions and call tracking
Lead-quality feedback loops
Budget, bid and query optimisation

**Philip Argyropoulos**Founder & Growth Marketing Strategist

Google Ads support for teams that need clearer performance.

Service businesses

Capture high-intent demand with focused geography, useful landing pages and lead-quality feedback.

E-commerce brands

Connect product feeds, Shopping, Performance Max and merchandising to profitable customer acquisition.

Teams inheriting unclear accounts

Rebuild measurement and campaign structure so decisions are based on trustworthy data.

A paid-search programme with a clear learning loop.

We establish measurement first, then improve campaigns and destinations against agreed commercial outcomes.

01
Audit
Review account structure, queries, creative, destinations, tracking and business targets.
02
Rebuild
Fix measurement and shape campaigns around meaningful intent and realistic constraints.
03
Launch
Release controlled changes with documented baselines, budgets and success measures.
04
Optimise
Use search terms, conversion quality and landing-page behaviour to guide the next test.

Paid growth work in practice.

View All Work

CabFare’s Digital Transformation Journey website preview

Healthcare Retail & E-commerce

Want more from paid search?

Let’s identify where budget, intent and the landing experience can work harder together.

Review your paid search

F.A.Q.

: We manage Search, Shopping and Performance Max, supported by Merchant Center, audience strategy, landing pages and conversion measurement where relevant.
: Yes. We review tracking, search terms, structure, budgets, bidding, assets, feeds and landing pages, then provide a prioritised improvement plan.
: We define meaningful conversions, remove weak proxy actions where possible and connect sales or CRM feedback so optimisation reflects qualified enquiries rather than form volume alone.
: Yes. We can design, build and test focused landing pages that continue the message from the ad and make the next action clear.
: The right budget depends on search demand, competition, geography and the value of a customer. We assess whether paid search can produce a useful learning signal before recommending a programme.

Google Ads engineered around intent, evidence and efficient growth.

Paid media decisions grounded in commercial signals.

Campaigns, measurement and landing pages working as one system.

Search campaigns

Shopping & Performance Max

Landing pages & CRO

Measurement & optimisation

Paid media should earn the right to keep spending.

Google Ads support for teams that need clearer performance.

Service businesses

E-commerce brands

Teams inheriting unclear accounts

A paid-search programme with a clear learning loop.

Audit

Rebuild

Launch

Optimise

Paid growth work in practice.

CabFare’s Digital Transformation Journey

The Hunt Gym’s Local Digital Growth Journey

Fresh Connection’s Migration to Shopify & Digital Transformation

Let’s identify where budget, intent and the landing experience can work harder together.

F.A.Q.

Book a meeting