Do you only work with Shopify?

Shopify is a core specialism, but our e-commerce work starts with customer, operational and commercial needs. We can assess the right architecture, integrations and migration path before recommending a platform.

Can you improve an existing e-commerce store without replatforming?

Yes. We can audit customer journeys, performance, analytics, merchandising, retention and platform constraints, then prioritise improvements within the current setup.

Do you support B2B and wholesale?

Yes. We design B2B journeys, account structures, pricing, catalogues and integrations alongside the direct-to-consumer experience.

Can you help with international selling?

Yes. We plan market structure, pricing, content, tax, payments, fulfilment, localisation, SEO and the operational model needed to support expansion.

How is the Shopify Plus service different?

The Shopify Plus page is our specialist offer for complex migrations, B2B, integrations and international scale. This E-commerce service covers the wider strategy, experience and growth programme.

Connected commerce

E-commerce built around the whole customer and operational journey.

We bring strategy, customer experience, technology and growth together so your commerce operation is easier to buy from, manage and scale.

Discuss your e-commerce goals Explore e-commerce capabilities

A commerce experience ready for sustainable growth.

Clear

A shopping experience that helps customers understand, choose and buy.

Connected

Storefront, data and operational systems designed to work together.

Scalable

A prioritised roadmap for markets, channels and customer value.

Capabilities

Strategy, storefront and operations connected from the start.

Commerce strategy

Align customer needs, trading priorities and platform decisions before committing to delivery.

Customer and commercial discovery
Platform and solution architecture
Roadmaps and business cases
International and channel strategy

UX, content & CRO

Make discovery, product evaluation and checkout easier across mobile and desktop.

Research and journey mapping
Navigation, search and merchandising
Product and collection templates
Conversion and experiment roadmaps

Shopify delivery & integrations

Build dependable storefronts and connect the tools that run the broader operation.

Shopify and Shopify Plus builds
Platform and data migrations
ERP, CRM, fulfilment and POS integrations
Performance, accessibility and technical SEO

B2B, retention & optimisation

Extend the platform into wholesale, lifecycle and ongoing improvement without creating unnecessary complexity.

Shopify B2B and wholesale journeys
Email, automation and customer data
International storefront operations
Trading support and feature releases

**Philip Argyropoulos**Founder & Growth Marketing Strategist

E-commerce support for brands entering their next stage.

Growing retail brands

Improve conversion, merchandising and retention without losing the character customers already value.

Complex or multi-market operations

Connect regions, B2B, inventory, fulfilment and customer data through a practical platform architecture.

Teams considering replatforming

Assess the case for change, protect continuity and migrate with clear operational and search controls.

A commerce roadmap from evidence to operation.

We keep customer, commercial and operational decisions connected throughout discovery, delivery and optimisation.

01
Discover
Understand customers, performance, operations, technology and the case for change.
02
Design
Shape journeys, architecture, content and integration requirements as one experience.
03
Deliver
Build, migrate and test through controlled releases with trading continuity in view.
04
Grow
Use customer and commercial evidence to prioritise conversion, retention and expansion.

E-commerce transformation in practice.

View All Work

M.J. Bale E-commerce Retail Growth website preview

Retail & E-commerce

Let’s shape the customer experience, platform and roadmap around the growth you actually need.

Discuss your e-commerce goals

F.A.Q.

: Shopify is a core specialism, but our e-commerce work starts with customer, operational and commercial needs. We can assess the right architecture, integrations and migration path before recommending a platform.
: Yes. We can audit customer journeys, performance, analytics, merchandising, retention and platform constraints, then prioritise improvements within the current setup.
: Yes. We design B2B journeys, account structures, pricing, catalogues and integrations alongside the direct-to-consumer experience.
: Yes. We plan market structure, pricing, content, tax, payments, fulfilment, localisation, SEO and the operational model needed to support expansion.
: The Shopify Plus page is our specialist offer for complex migrations, B2B, integrations and international scale. This E-commerce service covers the wider strategy, experience and growth programme.

E-commerce built around the whole customer and operational journey.

A commerce experience ready for sustainable growth.

Strategy, storefront and operations connected from the start.

Commerce strategy

UX, content & CRO

Shopify delivery & integrations

B2B, retention & optimisation

Commerce decisions grounded in real migration and customer-experience work.

E-commerce support for brands entering their next stage.

Growing retail brands

Complex or multi-market operations

Teams considering replatforming

A commerce roadmap from evidence to operation.

Discover

Design

Deliver

Grow

E-commerce transformation in practice.

M.J. Bale E-commerce Retail Growth

Kidstuff Online Retail

Fresh Connection’s Migration to Shopify & Digital Transformation

Prime100 E-commerce Retailer Case Study

Tony’s Chocolonely’s Global Migration to Shopify Plus

Online Blood Tests’ Digital Health E-commerce Platform

RAQ Apparel’s Fulfilment & Returns Transformation

TENA Australia E-commerce Success Story

Let’s shape the customer experience, platform and roadmap around the growth you actually need.

F.A.Q.

Book a meeting