Our team
Philip Argyropoulos
Founder & Growth Marketing Strategist
Melbourne, Australia
Philip connects e-commerce strategy, UX, technology, SEO and growth to turn complex digital projects into practical delivery plans and working products.
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Strategy through delivery
- Shopify Plus
- E-commerce strategy
- Digital delivery
- UX & product design
- Technical SEO
- Growth marketing
Philip Argyropoulos is the founder of New Site Agency and a digital delivery specialist working across Shopify Plus, e-commerce, web development, UX, technical SEO and growth. He brings strategy and implementation together so product, content, data and operations are planned as one connected system.
His background spans agency, start-up and in-house commerce work across Australia, the Netherlands and the United States. His project experience includes Tony’s Chocolonely’s seven-market Shopify Plus migration, fulfilment and returns programmes for RAQ Apparel, marketplace and app products, and custom websites for healthcare, fitness, education, retail and non-profit organisations.
Philip’s approach starts with discovery and roadmapping, then follows the work through design, solution architecture, integrations, launch and ongoing improvement. He writes practical guides about Shopify, international commerce, SEO, product configuration and digital delivery.
23 projects
Project work
TENA Australia E-commerce Success Story
Healthcare, Personal Care, E-commerce
Prime100 E-commerce Retailer Case Study
Pet Nutrition, FMCG, E-commerce
M.J. Bale E-commerce Retail Growth
Fashion, Retail, E-commerce
Kidstuff Online Retail
Children’s Retail, E-commerce
Website Support & Maintenance for Katalyst Foundation
Non-Profit, Community Development
JKingFit’s Custom Web Solution & Mindbody Integration
Fitness, Gym, Training
The Hunt Gym’s Local Digital Growth Journey
Fitness, Gym, Training
Strategy & Website Development for The Ithacan Historical Society
Non-Profit, Historical Society, E-commerce
RAQ Apparel’s Fulfilment & Returns Transformation
Fashion, Swimwear, E-commerce
InAddition Bookkeeping’s Digital Growth Journey
Accounting, Bookkeeping, Financial Services
Fresh Connection’s Migration to Shopify & Digital Transformation
Grocery, Retail, E-Commerce
MyMedicalCert’s Digital Healthcare Platform
Health, Online Healthcare
My Medical Consult’s Online Healthcare Platform
Health, Telehealth, Digital Healthcare
Arch Spaces Group Brand & Partner Platform
Architecture, Construction, Building Materials
Online Blood Tests’ Digital Health E-commerce Platform
Health, Pathology, E-commerce
Hema Health Performance Brand & Website
Performance Health, Athlete Testing, Digital Health
Aussie Music Store Brand Identity
Music Retail, Brand Identity, E-commerce
Skip Waste Australia Brand Identity for Waste Services
Waste Collection, Environmental Services, Branding
CabFare Driver App UX/UI Redesign
Payments, Taxi & Rideshare, Mobile Apps
CabFare’s Digital Transformation Journey
Payments, Taxi & Rideshare
Kaizen’s Running App Growth Journey
Fitness Tech, Sports, Apps
Tony’s Chocolonely’s Global Migration to Shopify Plus
Food & Beverage, FMCG, E-Commerce
Training Connect Brand & National Training Marketplace
Education, Training, Marketplace Technology
13 articles
Articles by Philip Argyropoulos
Product Configurators: How AI Will Transform Personalised Commerce
Marketing · 2 Aug 2026
How to Turn Shopify Plus Discovery into a Delivery Roadmap
Platform Migration · 1 Aug 2026
How to Plan a Shopify Plus Migration with a 7-Sheet Discovery Workshop
Platform Migration · 25 Jul 2026
We're Now a Framer Expert Partner
Framer · 11 Nov 2025
Shopify Markets vs Expansion Stores: How to Choose the Right Global Setup for Your Brand
Platform Migration · 24 Oct 2025
Hreflang Mastery for Shopify Plus: The Enterprise Guide to Global SEO Indexation
SEO · 21 Oct 2025
Shopify Increases Product Variant Limit to 2,048
Shopify · 20 Oct 2025
Unit Pricing is Now Available Globally on Shopify
Shopify · 19 Oct 2025
Shopify Payments vs Adyen Payments: The Complete 2025 Comparison
Shopify · 29 Sept 2025
Why Google My Business Matters for Local Businesses
SEO · 8 Sept 2025
Framer vs Webflow: Simple Comparison for 2025
Guides · 31 Aug 2025
Shopify B2B: A Practical Guide for Wholesale Growth
Guides · 31 Aug 2025
The Ultimate Shopify SEO Guide for Better Rankings & Revenue
Academy · 31 Aug 2025