Meet New Site Agency
New Site Agency supports UK brands from our Australian and Amsterdam teams, partnering across time zones to design, build, and scale better online experiences. From Shopify Plus migrations to fully custom storefronts, we focus on clean execution, clear strategy, and measurable outcomes.
Our team
People behind the work
Meet the people connecting strategy, design, technology and growth across New Site Agency projects.
Philip Argyropoulos
Founder & Growth Marketing Strategist
Philip connects e-commerce strategy, UX, technology, SEO and growth to turn complex digital projects into practical delivery plans and working products.
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Rany Asmaro
Design Lead
Rany leads UX and product design at New Site Agency, translating research, user needs and commercial goals into clear, useful digital experiences.
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Our beginning
New Site Agency was founded with a simple goal: to cut through complexity and build websites that actually help businesses grow. What started as small projects soon evolved into custom Shopify builds, seamless integrations, and digital strategies for ambitious brands.
- 2019
Founded in Melbourne. First client sites live.
- 2020
Custom Shopify builds for SMEs and non-profits.
- 2021
3PL, booking, and returns integrations launched.
- 2022
Expanded into digital marketing and CRO.
- 2023
Rebranded. Signed Shopify Plus and multi-region clients.
- 2024
Enterprise storefronts and B2B features delivered.
- 2025
PPC and SEO team onboarded.
Where we work
New Site Agency HQ
Melbourne, Australia
22 Cremorne St, Cremorne Victoria 3121 Australia
New Site Agency
Amsterdam, Netherlands
Strawinskylaan 4117, Amsterdam 1077 ZX The Netherlands