Prime100 E-commerce Retailer Case Study
This work was delivered while members of our team were at We Are Digital between 2022 and 2024. It represents prior team experience rather than a direct New Site Agency engagement.
Background
Prime100 serves pet owners looking for products matched to specific dietary needs. Online customers therefore need more than a conventional product grid: they need clear information, useful pathways through the range and confidence that they are choosing an appropriate option for their dog.
The Brief
The engagement focused on supporting the Shopify Plus storefront as the brand’s digital requirements evolved. Priorities included making product discovery clearer, improving key customer journeys and maintaining a stable, responsive experience around campaigns and ongoing trading activity.
Work Delivered
- Supported Shopify Plus maintenance, enhancements and release planning.
- Reviewed product and collection journeys to improve clarity and reduce avoidable friction.
- Helped structure content and merchandising around customer needs and product attributes.
- Considered responsive performance and usability across important storefront templates.
- Coordinated with designers, developers and stakeholders to turn requirements into testable improvements.
Delivery Approach
Work was delivered in practical increments around the live retail calendar. Each change was considered in the context of the wider storefront so that new campaign or merchandising requirements did not introduce inconsistency elsewhere in the customer journey.
Outcome
The programme helped Prime100 continue evolving its online store with a clearer, more customer-centred approach to product discovery and conversion. No confidential revenue or conversion figures are included; this page documents the verified work completed and the capabilities supported.
