ChatGPT

ChatGPT is worth considering for Australian organisations when its role is defined before implementation. It can support assisted research, drafting, analysis and repeatable knowledge workflows, but the decision should be based on the customer journey, operating model and systems already in use. A clear scope helps teams avoid duplicated tools and disconnected reporting.

Where it fits in Australia

Australian teams should align use with local privacy obligations, internal information policies and clear review for customer-facing material. Teams should also document how access, content or configuration changes are approved, how quality is checked and which measures will be reviewed after launch.

What to decide before implementation

Define approved use cases, source handling, human review, access controls, retention and output quality before configuration begins. Record required integrations, acceptance checks, release responsibilities and ongoing review points. This makes it easier to compare the platform with alternatives and to keep implementation work tied to a useful business outcome.

For connected planning, explore our AI strategy and implementation.