Online Blood Tests’ Digital Health E-commerce Platform

Background

Online Blood Tests makes private pathology easier to access by bringing test discovery, online ordering, referral information and result guidance into one customer journey.

With a catalogue spanning general health, women’s health, men’s health, hormones, fertility, nutrition and performance, the platform needed more than a standard product grid. Customers had to be able to find the right test, understand what it covers and feel confident about every step after checkout.

The Challenge

The project combined the scale of an e-commerce catalogue with the care required for health information.

Key challenges included:

• Structuring a large and growing catalogue of tests, panels and biomarkers

• Helping customers browse by health goal, category or individual marker

• Explaining referrals, collection and secure result delivery clearly

• Building conversion paths without making clinical promises

• Supporting technical SEO across collections, products and educational content

The Solution

New Site Agency built a Shopify storefront around discovery, education and a straightforward four-step customer journey.

The experience combines prominent search, curated health categories, popular tests and a build-your-own-test pathway. Product and collection content explains what each option includes, while supporting pages set expectations for pathology referrals, collection locations and secure online results.

The Shopify foundation gives the team a practical way to manage products, categories, pricing and editorial content as the catalogue grows.

Key Deliverables

• Shopify storefront design and development

• Product, collection and biomarker information architecture

• Search, navigation and health-category discovery

• Product education and comparison-friendly content

• Referral, collection and results journey communication

• Responsive checkout and account pathways

• Technical SEO for products, collections and resources

The Outcome

Online Blood Tests now has a scalable digital storefront that turns a complex pathology catalogue into a clear customer experience. People can browse by need, order online and understand what happens next, while the business can expand its test range and educational resources through Shopify.