InAddition Bookkeeping partnered with New Site Agency to modernise its digital presence and boost visibility in Melbourne’s competitive bookkeeping market. The goal was clear — create a professional, trustworthy website that converts visitors into clients and performs strongly in local search.
Our team delivered a complete digital rebuild using Framer, combining clean design, intuitive navigation, and clear service messaging. Every page was written and structured with technical SEO and conversion in mind, ensuring that search engines — and potential clients — could easily understand what InAddition offers and why they stand out.
To strengthen local visibility, we implemented a Local SEO strategy tailored to Melbourne-based searches. This included optimising the Google My Business profile, building out location-rich service pages, and introducing structured data for better search result visibility.
The project also focused on content optimisation, rewriting service descriptions, and introducing educational blog articles around BAS lodgement, tax compliance, and small business bookkeeping — all designed to build authority and drive organic traffic.
Key Deliverables
New Framer website designed for clarity, trust, and conversion
Comprehensive technical SEO setup, including schema, meta, and accessibility
Local SEO optimisation for Melbourne and surrounding suburbs
Content strategy and blog development focused on compliance and growth topics
Google My Business refresh and citation improvements
The Result
InAddition Bookkeeping now has a website that feels as professional as the services they deliver — fast, modern, and optimised for local growth. Organic visibility and inbound enquiries have both increased since launch, and the business is now well-positioned to expand its digital footprint across Victoria.
“Our new website truly reflects who we are. Clients tell us it’s easier to find us online and understand exactly what we do. The SEO improvements are already paying off.”
— Linda, Founder, InAddition Bookkeeping