# New Site Agency — Full Content

> Complete English-language reference content for New Site Agency. For a concise directory, use https://newsiteagency.com/llms.txt.

New Site Agency is a digital growth agency supporting ambitious brands with strategy, Shopify and Shopify Plus, Framer, SEO, paid media, integrations, and connected digital systems.

## Core pages

- Home: https://newsiteagency.com/
- About: https://newsiteagency.com/about
- Contact: https://newsiteagency.com/contact
- Pricing & engagements: https://newsiteagency.com/pricing
- Services: https://newsiteagency.com/services
- Australian services: https://newsiteagency.com/au/services
- UK services: https://newsiteagency.com/gb/services
- Global industries: https://newsiteagency.com/industries
- Australian industries: https://newsiteagency.com/au/industries
- UK industries: https://newsiteagency.com/gb/industries
- Australian locations: https://newsiteagency.com/au/locations
- UK service locations: https://newsiteagency.com/gb/locations
- Client work: https://newsiteagency.com/work
- Platforms: https://newsiteagency.com/platforms
- Blog: https://newsiteagency.com/blog
- XML sitemap: https://newsiteagency.com/sitemap.xml
- RSS feed: https://newsiteagency.com/rss.xml

## Services

### AI & Automation
#### Global
URL: https://newsiteagency.com/services/ai

We design focused assistants and workflows that help international teams use approved knowledge, coordinate handovers and automate repeatable work without hiding ownership.

Headline: Practical AI for distributed teams, shared knowledge and connected operations.

Capabilities:
- AI assistants & copilots: Focused assistants grounded in approved context and designed around a specific responsibility.
  Internal knowledge assistants; Service and enquiry triage; Research and drafting support; Structured summaries and outputs
- Workflow automation: Connect models, rules and business systems so repetitive work moves through a dependable process.
  Lead and enquiry routing; Document extraction and summaries; Handovers and notifications; Scheduled and repeatable operations
- Knowledge & retrieval: Prepare trustworthy source material so assistants can find relevant context and show where an answer came from.
  Knowledge and source inventory; Search and retrieval architecture; Citations and context controls; Content ownership and maintenance
- Evaluation & adoption: Test usefulness, define boundaries and give the team a practical way to operate and improve the system.
  Workflow and opportunity mapping; Privacy and risk boundaries; Evaluation and scenario testing; Training and operating guidance

Founder perspective:
International AI programmes need shared controls and room for legitimate market differences.
"A useful assistant needs more than a capable model. It needs approved source material, clear permissions, reliable integrations, human review and an owner for the result. We make those decisions visible before a workflow is shared across teams or markets."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- International operations teams: Reduce repetitive coordination and make approved process knowledge easier to use across time zones and markets.
- Distributed marketing teams: Support research, localisation and content operations while preserving market context and editorial ownership.
- Global product teams: Add AI capabilities to products and internal tools with clear interfaces, data boundaries and review.

FAQs:
- Can you support AI workflows across multiple countries?: Yes. We design the shared workflow and governance alongside language, market, policy and system differences that genuinely affect how each team works.
- Can an assistant use our internal knowledge?: Yes, where the organisation approves the sources and access model. We plan retrieval, citations, permissions, maintenance and fallbacks around the knowledge people are allowed to use.
- How do you roll out AI to distributed teams?: We start with a narrow pilot, test usefulness and failure cases, document the operating model and expand only when evidence and local requirements support it.
- Can you integrate AI with global business systems?: Yes, where dependable interfaces are available. We can connect CRM, forms, content, knowledge and operational tools while keeping logging and ownership explicit.

#### Australia
URL: https://newsiteagency.com/au/services/ai

We design useful assistants and connected workflows around real team responsibilities, approved source material and clear points of human review.

Headline: Practical AI that reduces repetitive work without losing context, control or accountability.

Capabilities:
- AI assistants & copilots: Focused assistants grounded in approved context and designed around a specific responsibility.
  Internal knowledge assistants; Service and enquiry triage; Research and drafting support; Structured summaries and outputs
- Workflow automation: Connect models, rules and business systems so repetitive work moves through a dependable process.
  Lead and enquiry routing; Document extraction and summaries; Handovers and notifications; Scheduled and repeatable operations
- Knowledge & retrieval: Prepare trustworthy source material so assistants can find relevant context and show where an answer came from.
  Knowledge and source inventory; Search and retrieval architecture; Citations and context controls; Content ownership and maintenance
- Evaluation & adoption: Test usefulness, define boundaries and give the team a practical way to operate and improve the system.
  Workflow and opportunity mapping; Privacy and risk boundaries; Evaluation and scenario testing; Training and operating guidance

Founder perspective:
A useful AI system starts with the work, the source material and the person accountable for the result.
"We focus on practical assistants and connected workflows that reduce repetitive administration, improve handovers and help teams move faster. The model is only one part of the solution: permissions, reliable context, integrations, human review and a clear owner are what make it dependable."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- Operations & service teams: Reduce repetitive administration, make handovers clearer and help people reach the right approved information faster.
- Marketing & content teams: Support research, structured drafting, content operations and quality checks without removing editorial ownership.
- Product & digital teams: Add useful AI capabilities to websites and internal tools with explicit data, interface and review decisions.

FAQs:
- What AI services do you provide?: We design focused assistants, workflow automation, knowledge and retrieval systems, AI-enabled product features and the evaluation and operating controls needed to use them responsibly.
- Can AI work with sensitive or private information?: Sometimes, but only after the organisation defines the data, legal, privacy and security requirements with its qualified advisers. We then design approved platforms, access boundaries, retention choices and human review around those requirements.
- Will an AI assistant replace our team?: That is not our goal. We focus on repetitive or information-heavy parts of a workflow so people can spend more time on judgement, relationships and exceptions. Important outputs and actions keep a clear human owner.
- Can we start with a small AI pilot?: Yes. A narrow task with reliable source material, a clear owner and a measurable result is usually the best place to start before connecting more systems or teams.
- Can you connect AI to our existing systems?: Yes, where dependable interfaces are available. We can connect forms, CRM, knowledge bases, content systems and operational tools while keeping permissions, logging and failure handling explicit.

#### United Kingdom
URL: https://newsiteagency.com/gb/services/ai

We design focused assistants and connected workflows around real responsibilities, approved information and clear human review for UK organisations.

Headline: Practical AI that helps UK teams reduce repetitive work and use trusted knowledge well.

Capabilities:
- AI assistants & copilots: Focused assistants grounded in approved context and designed around a specific responsibility.
  Internal knowledge assistants; Service and enquiry triage; Research and drafting support; Structured summaries and outputs
- Workflow automation: Connect models, rules and business systems so repetitive work moves through a dependable process.
  Lead and enquiry routing; Document extraction and summaries; Handovers and notifications; Scheduled and repeatable operations
- Knowledge & retrieval: Prepare trustworthy source material so assistants can find relevant context and show where an answer came from.
  Knowledge and source inventory; Search and retrieval architecture; Citations and context controls; Content ownership and maintenance
- Evaluation & adoption: Test usefulness, define boundaries and give the team a practical way to operate and improve the system.
  Workflow and opportunity mapping; Privacy and risk boundaries; Evaluation and scenario testing; Training and operating guidance

Founder perspective:
A useful AI system starts with the work and the person accountable for the result.
"We focus on assistants and connected workflows that reduce repetitive administration and improve handovers. Permissions, reliable context, integrations, human review and a clear owner are what make the system dependable for the team using it."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- UK operations & service teams: Reduce repetitive administration and improve handovers while keeping important decisions with the right people.
- UK marketing & content teams: Support research, structured drafting and content operations without removing editorial responsibility.
- UK product & digital teams: Add useful AI capabilities to websites and internal tools with explicit data, interface and review choices.

FAQs:
- Can you work with UK organisations remotely?: Yes. We use online workflow discovery, documented decisions and regular working reviews. We do not represent a UK office or local UK team.
- Can AI work with personal or sensitive information?: Only after the organisation defines its legal, privacy and security requirements with qualified advisers. We design approved access, platform, retention and human-review choices around those requirements.
- Will AI replace our UK team?: That is not our goal. We focus on repetitive and information-heavy steps so people can spend more time on judgement, relationships and exceptions.
- Can we begin with a small UK AI pilot?: Yes. A narrow task with dependable source material, a clear owner and a measurable result is usually the strongest place to begin.

Related work: Not specified
Related platforms: chatgpt, codex, claude-code, notion, zapier



### E-commerce
#### Global
URL: https://newsiteagency.com/services/ecommerce

We connect customer experience, storefront technology and the operating model behind the sale so international commerce is easier to manage and improve.

Headline: E-commerce designed to work across customers, markets and operations.

Capabilities:
- Commerce strategy: Align customer needs, trading priorities and platform decisions before committing to delivery.
  Customer and commercial discovery; Platform and solution architecture; Roadmaps and business cases; International and channel strategy
- UX, content & CRO: Make discovery, product evaluation and checkout easier across mobile and desktop.
  Research and journey mapping; Navigation, search and merchandising; Product and collection templates; Conversion and experiment roadmaps
- Shopify delivery & integrations: Build dependable storefronts and connect the tools that run the broader operation.
  Shopify and Shopify Plus builds; Platform and data migrations; ERP, CRM, fulfilment and POS integrations; Performance, accessibility and technical SEO
- B2B, retention & optimisation: Extend the platform into wholesale, lifecycle and ongoing improvement without creating unnecessary complexity.
  Shopify B2B and wholesale journeys; Email, automation and customer data; International storefront operations; Trading support and feature releases

Founder perspective:
International commerce succeeds when the operational details are designed with the storefront.
"Across platform migrations, the difficult work is rarely just moving products. Customer accounts, product discovery, samples, invoicing, B2B rules and local market requirements all need to work together while performance and search visibility remain protected."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- International consumer brands: Create consistent discovery and buying journeys while preserving the local differences that matter.
- B2B and multi-channel teams: Connect catalogues, pricing, accounts, fulfilment and customer data across channels.
- Organisations preparing to replatform: Move data, content and operations through a controlled migration with search equity protected.

FAQs:
- Can you support e-commerce across multiple countries?: Yes. We plan market structure, content, currencies, payments, tax, fulfilment, localisation and search requirements around the organisation’s real operating model.
- Do you only work with Shopify?: Shopify is a core specialism, but platform decisions follow customer, commercial and integration requirements rather than a predetermined recommendation.
- Can you improve an existing store without a full rebuild?: Yes. We can prioritise focused improvements to navigation, merchandising, performance, conversion, retention and measurement within the current platform.
- How do you manage distributed stakeholders?: We use a shared roadmap, documented decisions and focused reviews so regional, technical and trading teams can contribute without slowing delivery.

#### Australia
URL: https://newsiteagency.com/au/services/ecommerce

We bring strategy, customer experience, technology and growth together so your commerce operation is easier to buy from, manage and scale.

Headline: E-commerce built around the whole customer and operational journey.

Capabilities:
- Commerce strategy: Align customer needs, trading priorities and platform decisions before committing to delivery.
  Customer and commercial discovery; Platform and solution architecture; Roadmaps and business cases; International and channel strategy
- UX, content & CRO: Make discovery, product evaluation and checkout easier across mobile and desktop.
  Research and journey mapping; Navigation, search and merchandising; Product and collection templates; Conversion and experiment roadmaps
- Shopify delivery & integrations: Build dependable storefronts and connect the tools that run the broader operation.
  Shopify and Shopify Plus builds; Platform and data migrations; ERP, CRM, fulfilment and POS integrations; Performance, accessibility and technical SEO
- B2B, retention & optimisation: Extend the platform into wholesale, lifecycle and ongoing improvement without creating unnecessary complexity.
  Shopify B2B and wholesale journeys; Email, automation and customer data; International storefront operations; Trading support and feature releases

Founder perspective:
Commerce decisions grounded in real migration and customer-experience work.
"From our experience migrating clients from multiple platforms to Shopify and Shopify Plus, the work is never just moving a catalogue. Product finders, customer accounts, sample journeys, pay-on-invoice workflows, B2B experiences and custom development all need to support how customers buy and how the business operates — while the site remains fast, discoverable and ready to scale."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- Growing retail brands: Improve conversion, merchandising and retention without losing the character customers already value.
- Complex or multi-market operations: Connect regions, B2B, inventory, fulfilment and customer data through a practical platform architecture.
- Teams considering replatforming: Assess the case for change, protect continuity and migrate with clear operational and search controls.

FAQs:
- Do you only work with Shopify?: Shopify is a core specialism, but our e-commerce work starts with customer, operational and commercial needs. We can assess the right architecture, integrations and migration path before recommending a platform.
- Can you improve an existing e-commerce store without replatforming?: Yes. We can audit customer journeys, performance, analytics, merchandising, retention and platform constraints, then prioritise improvements within the current setup.
- Do you support B2B and wholesale?: Yes. We design B2B journeys, account structures, pricing, catalogues and integrations alongside the direct-to-consumer experience.
- Can you help with international selling?: Yes. We plan market structure, pricing, content, tax, payments, fulfilment, localisation, SEO and the operational model needed to support expansion.
- How is the Shopify Plus service different?: The Shopify Plus page is our specialist offer for complex migrations, B2B, integrations and international scale. This E-commerce service covers the wider strategy, experience and growth programme.

#### United Kingdom
URL: https://newsiteagency.com/gb/services/ecommerce

We connect customer experience, Shopify delivery and the systems behind fulfilment, service and retention so UK commerce teams can trade with greater confidence.

Headline: E-commerce shaped around UK customers, trading teams and operational reality.

Capabilities:
- Commerce strategy: Align customer needs, trading priorities and platform decisions before committing to delivery.
  Customer and commercial discovery; Platform and solution architecture; Roadmaps and business cases; International and channel strategy
- UX, content & CRO: Make discovery, product evaluation and checkout easier across mobile and desktop.
  Research and journey mapping; Navigation, search and merchandising; Product and collection templates; Conversion and experiment roadmaps
- Shopify delivery & integrations: Build dependable storefronts and connect the tools that run the broader operation.
  Shopify and Shopify Plus builds; Platform and data migrations; ERP, CRM, fulfilment and POS integrations; Performance, accessibility and technical SEO
- B2B, retention & optimisation: Extend the platform into wholesale, lifecycle and ongoing improvement without creating unnecessary complexity.
  Shopify B2B and wholesale journeys; Email, automation and customer data; International storefront operations; Trading support and feature releases

Founder perspective:
A successful commerce build has to work for customers and the people operating it.
"Migrations involve much more than products and orders. Product finders, customer accounts, samples, pay-on-invoice journeys, B2B rules and custom workflows must reflect how the UK team trades while speed, accessibility and SEO remain protected."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- UK retail and D2C brands: Improve discovery, conversion and retention while keeping product and brand character clear.
- Wholesale and B2B teams: Connect company accounts, catalogues, pricing, invoicing and operational handovers.
- Brands expanding beyond the UK: Plan markets, localisation, tax, payments and fulfilment without creating unmanaged storefront sprawl.

FAQs:
- Do you work with UK e-commerce teams remotely?: Yes. We use focused online workshops, documented decisions and regular working reviews. We do not represent a London office or local UK team.
- Can you support B2B and wholesale commerce?: Yes. We design company accounts, catalogues, pricing, permissions, invoicing and the integrations needed for wholesale operations.
- Can you help a UK brand expand internationally?: Yes. We plan market structure, localisation, tax, payments, fulfilment, content and SEO around the organisation’s operating model.
- Can you optimise an existing Shopify store?: Yes. We can prioritise improvements to navigation, merchandising, performance, conversion, retention and measurement without assuming a rebuild.

Related work: mj-bale, kidstuff, fresh-connection, prime100, tonys-chocolonely
Related platforms: shopify-plus, shopify, klaviyo, shopify-flow, yotpo, gorgias



### Framer Agency
#### Global
URL: https://newsiteagency.com/services/framer-agency

We help brands design, develop, and launch high-performing Framer websites with fast delivery, smooth migrations, and built-in SEO.

Headline: Build and Launch with Framer in Weeks

Capabilities:




Who it is for:
- Brands Ready to Scale: Go live in weeks, not months, with workflows that keep your team agile.
- Multi-Sites & Content Hubs: Manage blogs, landing pages, and global sites from one backend with region-specific content and SEO built in.
- Outdated or Costly Platforms: Move on from WordPress, Squarespace, or custom builds. Framer migrations are fast, seamless, and free from downtime.

FAQs:
- How long does a Framer project take?: Most sites are designed, built, and launched within 2–6 weeks, depending on scope and complexity.
- Can you migrate us from WordPress, Squarespace, or Webflow?: Yes — we handle full migrations, including content, SEO, and redirects, with no downtime or lost data.
- Will my site be SEO-friendly?: Absolutely. Every Framer build is optimised for speed, mobile performance, structured data, and search visibility.
- Can Framer handle blogs and dynamic content?: Yes — Framer's CMS is flexible enough for blogs, case studies, landing pages, and multilingual content.
- What about integrations?: We connect Framer with your CRM, analytics, forms, email marketing tools, or custom APIs to keep your stack running smoothly.
- Do you provide support after launch?: Yes. We offer ongoing optimisation, SEO support, and new feature rollouts so your site grows alongside your business.

#### Australia
URL: https://newsiteagency.com/au/services/framer-agency

We help brands design, develop, and launch high-performing Framer websites with fast delivery, smooth migrations, and built-in SEO.

Headline: Build and Launch with Framer in Weeks

Capabilities:




Who it is for:
- Brands Ready to Scale: Go live in weeks, not months, with workflows that keep your team agile.
- Multi-Sites & Content Hubs: Manage blogs, landing pages, and global sites from one backend with region-specific content and SEO built in.
- Outdated or Costly Platforms: Move on from WordPress, Squarespace, or custom builds. Framer migrations are fast, seamless, and free from downtime.

FAQs:
- How long does a Framer project take?: Most sites are designed, built, and launched within 2–6 weeks, depending on scope and complexity.
- Can you migrate us from WordPress, Squarespace, or Webflow?: Yes — we handle full migrations, including content, SEO, and redirects, with no downtime or lost data.
- Will my site be SEO-friendly?: Absolutely. Every Framer build is optimised for speed, mobile performance, structured data, and search visibility.
- Can Framer handle blogs and dynamic content?: Yes — Framer's CMS is flexible enough for blogs, case studies, landing pages, and multilingual content.
- What about integrations?: We connect Framer with your CRM, analytics, forms, email marketing tools, or custom APIs to keep your stack running smoothly.
- Do you provide support after launch?: Yes. We offer ongoing optimisation, SEO support, and new feature rollouts so your site grows alongside your business.

#### United Kingdom
URL: https://newsiteagency.com/gb/services/framer-agency

We help brands design, develop, and launch high-performing Framer websites with fast delivery, smooth migrations, and built-in SEO.

Headline: Build and Launch with Framer in Weeks

Capabilities:




Who it is for:
- Brands Ready to Scale: Go live in weeks, not months, with workflows that keep your team agile.
- Multi-Sites & Content Hubs: Manage blogs, landing pages, and global sites from one backend with region-specific content and SEO built in.
- Outdated or Costly Platforms: Move on from WordPress, Squarespace, or custom builds. Framer migrations are fast, seamless, and free from downtime.

FAQs:
- How long does a Framer project take?: Most sites are designed, built, and launched within 2–6 weeks, depending on scope and complexity.
- Can you migrate us from WordPress, Squarespace, or Webflow?: Yes — we handle full migrations, including content, SEO, and redirects, with no downtime or lost data.
- Will my site be SEO-friendly?: Absolutely. Every Framer build is optimised for speed, mobile performance, structured data, and search visibility.
- Can Framer handle blogs and dynamic content?: Yes — Framer's CMS is flexible enough for blogs, case studies, landing pages, and multilingual content.
- What about integrations?: We connect Framer with your CRM, analytics, forms, email marketing tools, or custom APIs to keep your stack running smoothly.
- Do you provide support after launch?: Yes. We offer ongoing optimisation, SEO support, and new feature rollouts so your site grows alongside your business.

Related work: my-medical-cert-digital-healthcare, the-hunt-gym, cabfare-payments
Related platforms: Not specified



### Google Ads & PPC
#### Global
URL: https://newsiteagency.com/services/google-ads-ppc

We connect campaign structure, regional demand, landing pages and dependable measurement so paid search can scale without hiding waste between markets.

Headline: Google Ads built around market intent, qualified outcomes and controlled spend.

Capabilities:
- Search campaigns: Intent-led structures designed to match the right message and destination to the right query.
  Search strategy and account architecture; Keyword, match-type and negative management; Ad copy and asset testing; Location and audience controls
- Shopping & Performance Max: Product-led campaigns supported by clean feeds, commercial segmentation and realistic targets.
  Merchant Center and feed diagnostics; Shopping and Performance Max structure; Product and margin segmentation; Creative asset planning
- Landing pages & CRO: Remove the gap between the promise in the ad and the action a customer needs to take.
  Message and intent alignment; Landing-page design and development; Form and checkout optimisation; Experiment planning
- Measurement & optimisation: Build reliable conversion signals and use them to improve budget allocation over time.
  Google Ads and GA4 conversion setup; Enhanced conversions and call tracking; Lead-quality feedback loops; Budget, bid and query optimisation

Founder perspective:
Media spend should follow evidence, not simply the budget Google is willing to consume.
"We optimise the campaign and the landing page together, with qualified conversion signals, search-term controls and market-level reporting. That makes it possible to see where spend creates commercial value and where it should be reduced."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- Multi-market service organisations: Separate genuine regional demand from broad traffic and route it to relevant localised journeys.
- International e-commerce teams: Connect product feeds, margin, availability and market priorities to Shopping and Performance Max.
- Teams inheriting fragmented accounts: Standardise measurement and governance while preserving useful local insight.

FAQs:
- Can you manage Google Ads across multiple countries?: Yes. We structure campaigns around language, currency, demand, regulation, availability and business priorities rather than copying one account into every region.
- How do you compare performance between markets?: We define consistent conversion and value signals, then report market-level spend, demand, lead or order quality and landing-page behaviour.
- Do you build localised PPC landing pages?: Yes. We can design and build destinations that continue the promise of the ad and reflect the market, offer and next action accurately.
- Can you audit an inherited international account?: Yes. We review tracking, structure, queries, feeds, budgets, bidding, creative and destinations before proposing a phased improvement plan.

#### Australia
URL: https://newsiteagency.com/au/services/google-ads-ppc

We connect campaign structure, landing-page experience and reliable measurement so paid search is accountable to qualified demand — not vanity traffic.

Headline: Google Ads engineered around intent, evidence and efficient growth.

Capabilities:
- Search campaigns: Intent-led structures designed to match the right message and destination to the right query.
  Search strategy and account architecture; Keyword, match-type and negative management; Ad copy and asset testing; Location and audience controls
- Shopping & Performance Max: Product-led campaigns supported by clean feeds, commercial segmentation and realistic targets.
  Merchant Center and feed diagnostics; Shopping and Performance Max structure; Product and margin segmentation; Creative asset planning
- Landing pages & CRO: Remove the gap between the promise in the ad and the action a customer needs to take.
  Message and intent alignment; Landing-page design and development; Form and checkout optimisation; Experiment planning
- Measurement & optimisation: Build reliable conversion signals and use them to improve budget allocation over time.
  Google Ads and GA4 conversion setup; Enhanced conversions and call tracking; Lead-quality feedback loops; Budget, bid and query optimisation

Founder perspective:
Paid media should earn the right to keep spending.
"We build and optimise campaigns together with the landing pages they send people to. That means tracking qualified outcomes, controlling wasted spend, reviewing search terms and budgets, and improving the page experience — so Google Ads is accountable to commercial value rather than simply consuming the available budget."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- Service businesses: Capture high-intent demand with focused geography, useful landing pages and lead-quality feedback.
- E-commerce brands: Connect product feeds, Shopping, Performance Max and merchandising to profitable customer acquisition.
- Teams inheriting unclear accounts: Rebuild measurement and campaign structure so decisions are based on trustworthy data.

FAQs:
- Which Google Ads campaign types do you manage?: We manage Search, Shopping and Performance Max, supported by Merchant Center, audience strategy, landing pages and conversion measurement where relevant.
- Can you audit an existing Google Ads account?: Yes. We review tracking, search terms, structure, budgets, bidding, assets, feeds and landing pages, then provide a prioritised improvement plan.
- How do you judge lead quality?: We define meaningful conversions, remove weak proxy actions where possible and connect sales or CRM feedback so optimisation reflects qualified enquiries rather than form volume alone.
- Do you build PPC landing pages?: Yes. We can design, build and test focused landing pages that continue the message from the ad and make the next action clear.
- Is there a minimum media budget?: The right budget depends on search demand, competition, geography and the value of a customer. We assess whether paid search can produce a useful learning signal before recommending a programme.

#### United Kingdom
URL: https://newsiteagency.com/gb/services/google-ads-ppc

We connect campaign structure, search intent, conversion measurement and landing-page experience so UK paid search is accountable to enquiries and sales.

Headline: Google Ads focused on valuable UK demand, strong landing pages and controlled spend.

Capabilities:
- Search campaigns: Intent-led structures designed to match the right message and destination to the right query.
  Search strategy and account architecture; Keyword, match-type and negative management; Ad copy and asset testing; Location and audience controls
- Shopping & Performance Max: Product-led campaigns supported by clean feeds, commercial segmentation and realistic targets.
  Merchant Center and feed diagnostics; Shopping and Performance Max structure; Product and margin segmentation; Creative asset planning
- Landing pages & CRO: Remove the gap between the promise in the ad and the action a customer needs to take.
  Message and intent alignment; Landing-page design and development; Form and checkout optimisation; Experiment planning
- Measurement & optimisation: Build reliable conversion signals and use them to improve budget allocation over time.
  Google Ads and GA4 conversion setup; Enhanced conversions and call tracking; Lead-quality feedback loops; Budget, bid and query optimisation

Founder perspective:
Google will spend the available budget; our job is to make every decision earn commercial value.
"We review search terms, locations, bidding and conversion quality alongside the landing page. That gives UK teams a clearer view of where spend produces qualified demand and where it should be constrained."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- UK service businesses: Capture high-intent national or regional demand with useful destinations and lead-quality feedback.
- Retail and e-commerce brands: Connect feeds, Shopping and Performance Max to product availability, margin and trading priorities.
- Teams concerned about wasted spend: Rebuild tracking and controls so budget decisions reflect qualified outcomes.

FAQs:
- Which UK Google Ads campaigns do you manage?: We manage Search, Shopping and Performance Max, supported by Merchant Center, audience planning, landing pages and conversion measurement where relevant.
- Can you reduce wasted PPC spend?: We use search-term reviews, negative keywords, location controls, reliable conversion signals and lead-quality feedback to reduce avoidable spend.
- Do you build UK PPC landing pages?: Yes. We can design, build and test focused landing pages that continue the ad message and make the next action clear.
- Can you work with our in-house UK marketing team?: Yes. We can manage a defined workstream or work alongside internal teams with clear ownership for campaigns, creative, destinations and reporting.

Related work: cabfare-payments, the-hunt-gym, fresh-connection
Related platforms: google-ads, google-analytics, google-search-console



### SEO & GEO
#### Global
URL: https://newsiteagency.com/services/seo

We connect technical foundations, international architecture and useful expert content so customers and search systems reach the right market experience.

Headline: SEO and GEO for organisations that need to be understood across markets.

Capabilities:
- Technical SEO: Find and fix the technical barriers that make important content difficult to crawl, understand or use.
  Crawl, indexation and canonical audits; Core Web Vitals and performance; Structured data and rendering; Sitemaps, redirects and migration QA
- Content architecture & internal linking: Organise services, industries, resources and proof into a useful hierarchy with descriptive, crawlable connections.
  Keyword and intent research; Pillar and supporting-content planning; Internal-link architecture; Content briefs and optimisation
- Local & international SEO: Represent real locations and markets accurately while helping the right regional audiences discover the right version.
  Google Business Profile support; Location and service-area strategy; Hreflang and market architecture; Local citation and landing-page guidance
- GEO & AI-search visibility: Make expertise easier for search engines and answer systems to interpret, verify and cite.
  Entity and topic coverage reviews; Answer-focused content structure; Schema and source clarity; AI-search referral monitoring

Founder perspective:
International SEO starts with clear ownership for every market and URL.
"Strong global search architecture makes it obvious which page should rank, who it serves and how regional versions relate. We design canonicals, hreflang, internal links, structured data and migration controls into the platform rather than treating them as a launch checklist."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- International service organisations: Clarify which services and proof belong at global, market and local levels without creating duplicate funnels.
- Multi-market commerce teams: Connect category architecture, localisation, merchandising and search equity across storefronts.
- Teams planning a global migration: Protect valuable URLs and market signals through mapping, hreflang, redirects and launch monitoring.

FAQs:
- How should a global website structure country and language pages?: The right model depends on teams, content, demand and operations. We assess subdirectories, domains, localisation, canonicals and hreflang before recommending an architecture.
- Do you create a page for every country and city?: No. A market or city page should exist only when it serves a distinct audience with accurate content, an available offer and enough evidence to be useful.
- Can you protect rankings during a multi-market migration?: Yes. We map content and URLs, plan redirects and alternates, validate structured signals and monitor indexation and page overlap after launch.
- How does GEO fit with international SEO?: Clear entities, sources, authorship and market context help both traditional and AI-assisted search interpret the organisation. We manage these foundations as one programme.

#### Australia
URL: https://newsiteagency.com/au/services/seo

We connect technical foundations, useful content and measurable search strategy so your organisation is easier to find in Google and AI-assisted discovery.

Headline: SEO built for how people search now — and how platforms understand your business.

Capabilities:
- Technical SEO: Find and fix the technical barriers that make important content difficult to crawl, understand or use.
  Crawl, indexation and canonical audits; Core Web Vitals and performance; Structured data and rendering; Sitemaps, redirects and migration QA
- Content architecture & internal linking: Organise services, industries, resources and proof into a useful hierarchy with descriptive, crawlable connections.
  Keyword and intent research; Pillar and supporting-content planning; Internal-link architecture; Content briefs and optimisation
- Local & international SEO: Represent real locations and markets accurately while helping the right regional audiences discover the right version.
  Google Business Profile support; Location and service-area strategy; Hreflang and market architecture; Local citation and landing-page guidance
- GEO & AI-search visibility: Make expertise easier for search engines and answer systems to interpret, verify and cite.
  Entity and topic coverage reviews; Answer-focused content structure; Schema and source clarity; AI-search referral monitoring

Founder perspective:
SEO is designed into the solution, not added just before launch.
"SEO is a core part of everything we build. We work through technical requirements, content structure, internal links and measurement from the start so the website has a solid organic foundation, can scale alongside paid acquisition and does not need expensive corrective work after launch."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- Growing service businesses: Build authority around the services, locations and questions that matter without publishing thin or repetitive pages.
- E-commerce teams: Improve category, product and editorial discovery while keeping technical health, merchandising and conversion connected.
- Teams planning a migration: Protect valuable rankings through content mapping, redirect planning, technical QA and careful post-launch monitoring.

FAQs:
- What is the difference between SEO and GEO?: SEO improves discovery in traditional search results. Generative engine optimisation, or GEO, strengthens the clarity, evidence and structure that can help AI-assisted search understand and reference your organisation. The foundations overlap, so we manage them as one connected programme.
- Do you create a separate page for every suburb or city?: No. We start with strong service and market pages. A city or subservice page is added only when there is distinct demand, a genuinely different offer and enough useful proof to make the page valuable on its own.
- Is internal linking a separate service?: Internal linking is included within our SEO architecture work. We map descriptive links between services, industries, locations, case studies and articles before considering a separate landing page.
- Can you protect rankings during a website migration?: Yes. We plan content mapping, redirects, canonicals, structured data, internal links and pre-launch QA, then monitor Search Console closely after launch.
- How do you measure SEO performance?: We establish a Search Console and analytics baseline, then track indexation, relevant queries, impressions, clicks, click-through rate, conversions and page overlap against agreed priorities.

#### United Kingdom
URL: https://newsiteagency.com/gb/services/seo

We connect technical SEO, useful UK content and clear entity signals so organisations can build relevant visibility in Google and AI-assisted discovery.

Headline: SEO and GEO built around how UK customers search and how platforms understand your offer.

Capabilities:
- Technical SEO: Find and fix the technical barriers that make important content difficult to crawl, understand or use.
  Crawl, indexation and canonical audits; Core Web Vitals and performance; Structured data and rendering; Sitemaps, redirects and migration QA
- Content architecture & internal linking: Organise services, industries, resources and proof into a useful hierarchy with descriptive, crawlable connections.
  Keyword and intent research; Pillar and supporting-content planning; Internal-link architecture; Content briefs and optimisation
- Local & international SEO: Represent real locations and markets accurately while helping the right regional audiences discover the right version.
  Google Business Profile support; Location and service-area strategy; Hreflang and market architecture; Local citation and landing-page guidance
- GEO & AI-search visibility: Make expertise easier for search engines and answer systems to interpret, verify and cite.
  Entity and topic coverage reviews; Answer-focused content structure; Schema and source clarity; AI-search referral monitoring

Founder perspective:
UK SEO is designed into the website and content model from the beginning.
"We connect crawlability, page structure, internal links, schema, performance and measurement before launch. That creates a foundation which can support paid acquisition and future content without requiring expensive corrective work."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- UK service organisations: Build authority around real services, sectors and service areas without publishing repetitive city pages.
- Retail and e-commerce teams: Improve category and product discovery while connecting merchandising, content and conversion.
- Teams planning a website migration: Protect rankings through URL mapping, redirects, structured data and careful post-launch monitoring.

FAQs:
- Do you create an SEO page for every UK city?: No. We begin with strong service and market pages. A city page is justified only by distinct demand, an accurate service model and genuinely useful local content.
- Can you support local SEO without a local office?: Yes, but the page and schema must accurately represent a remote service area. We do not create fake offices or imply local staff.
- Can you protect rankings during a UK website migration?: Yes. We plan content mapping, redirects, canonicals, structured data and internal links, then monitor Search Console after launch.
- What does GEO mean for a UK organisation?: GEO strengthens the clarity, evidence and source signals that help AI-assisted search interpret and reference an organisation. It shares the same technical and content foundations as SEO.

Related work: inaddition-bookkeeping, online-blood-tests, my-medical-cert-digital-healthcare, training-connect
Related platforms: google-search-console, google-analytics, google-my-business, screaming-frog, semrush, ahrefs



### Shopify Plus E-commerce Agency
#### Global
URL: https://newsiteagency.com/services/shopify-plus-ecommerce-agency

We help organisations move complex commerce to Shopify Plus and connect markets, customer journeys, data and operational workflows through a controlled programme.

Headline: Shopify Plus systems built for international trading, B2B and operational scale.

Capabilities:
- Strategy & solution architecture: Validate the platform decision and define how storefront, data, operations and teams will work together.
  Platform fit and business-case assessment; International and multi-store architecture; Data and integration mapping; Phased delivery roadmaps
- Migration & storefront delivery: Move products, customers, orders and content through a tested launch plan with customer experience in view.
  Magento, WooCommerce and custom migrations; Shopify theme and storefront development; Redirect, SEO and analytics migration; Quality assurance and launch readiness
- B2B & integrations: Support different buyers, catalogues and operational workflows through dependable connections.
  Shopify B2B and wholesale experiences; ERP, CRM, POS and fulfilment integrations; Pricing, catalogue and account logic; Shopify Flow and operational automation
- International growth & optimisation: Operate markets with the right balance of shared systems, local control and continuous improvement.
  Markets and expansion-store strategy; Localisation, tax, payment and shipping; Conversion and merchandising roadmaps; Retention, support and feature releases

Founder perspective:
International Shopify Plus programmes are won in the operational detail.
"Product discovery, customer accounts, samples, invoicing, B2B pricing and local market rules must survive beyond the launch presentation. We design those details with the teams that will trade and support the platform every day."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- International consumer brands: Shape markets, localisation and storefront governance around the way regional teams actually trade.
- B2B and hybrid organisations: Connect company accounts, catalogues, pricing, permissions and operational systems.
- Teams leaving complex legacy platforms: Move data and workflows through rehearsed migrations with trading and organic continuity protected.

FAQs:
- Can Shopify Plus support multiple international markets?: Yes. We help choose between Markets and expansion stores based on legal entities, teams, catalogues, pricing, content, tax, payments, fulfilment and governance.
- Can you migrate from a custom or enterprise platform?: Yes. We plan source data, transformations, reconciliation, redirects, integrations and cutover around the actual quality and complexity of the existing platform.
- Do you implement Shopify B2B?: Yes. We design company accounts, catalogues, pricing, permissions, ordering and the ERP or CRM connections needed to operate wholesale.
- How do you protect global SEO during migration?: We map market URLs, redirects, canonicals, hreflang, metadata, structured data and internal links, then monitor Search Console after launch.

#### Australia
URL: https://newsiteagency.com/au/services/shopify-plus-ecommerce-agency

We help ambitious brands move to Shopify Plus, connect complex operations and create a storefront ready for B2B, international and sustained trading growth.

Headline: Shopify Plus migrations and commerce systems built to scale with confidence.

Capabilities:
- Strategy & solution architecture: Validate the platform decision and define how storefront, data, operations and teams will work together.
  Platform fit and business-case assessment; International and multi-store architecture; Data and integration mapping; Phased delivery roadmaps
- Migration & storefront delivery: Move products, customers, orders and content through a tested launch plan with customer experience in view.
  Magento, WooCommerce and custom migrations; Shopify theme and storefront development; Redirect, SEO and analytics migration; Quality assurance and launch readiness
- B2B & integrations: Support different buyers, catalogues and operational workflows through dependable connections.
  Shopify B2B and wholesale experiences; ERP, CRM, POS and fulfilment integrations; Pricing, catalogue and account logic; Shopify Flow and operational automation
- International growth & optimisation: Operate markets with the right balance of shared systems, local control and continuous improvement.
  Markets and expansion-store strategy; Localisation, tax, payment and shipping; Conversion and merchandising roadmaps; Retention, support and feature releases

Founder perspective:
The details that make a Shopify Plus migration work after launch.
"Across Shopify Plus migrations, we have learned that the hard work sits in the details: product discovery, customer data, samples, pay-on-invoice workflows, B2B journeys and the custom features a business relies on every day. We design and test those systems around customer needs, operational reality, performance, SEO and long-term maintainability."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- Brands ready to scale: Move beyond a constrained or costly platform with a roadmap grounded in trading, content and operational needs.
- B2B and multi-channel teams: Bring wholesale, direct-to-consumer and regional experiences together without forcing every customer into the same journey.
- International organisations: Shape markets, stores, localisation, payments, tax, fulfilment and governance around a workable expansion model.

FAQs:
- How long does a Shopify Plus migration take?: Timing depends on data, integrations, storefront scope, markets and internal readiness. We establish a realistic delivery plan after discovery rather than promising the same timeline for every migration.
- Which platforms can you migrate from?: We can plan migrations from Magento, WooCommerce, BigCommerce, Salesforce Commerce Cloud and custom platforms, with the final approach based on the quality and complexity of the source data.
- How do you protect SEO during migration?: We map content and URLs, plan redirects, retain valuable metadata, validate canonicals and structured data, test internal links and monitor Search Console after launch.
- Can you implement Shopify B2B?: Yes. We design company accounts, catalogues, pricing, permissions and ordering journeys, then connect the operational systems needed to support wholesale customers.
- Do you handle ERP, CRM and fulfilment integrations?: Yes. We define data ownership, interfaces, failure handling and operational workflows before building and testing the required connections.
- Can you support international expansion?: Yes. We help choose between Shopify Markets and expansion stores and plan localisation, SEO, payments, tax, shipping, content and governance for each market.

#### United Kingdom
URL: https://newsiteagency.com/gb/services/shopify-plus-ecommerce-agency

We help UK organisations move complex commerce to Shopify Plus, connect B2B and operational workflows and prepare the platform for international growth.

Headline: Shopify Plus migrations and commerce systems shaped for UK trading teams.

Capabilities:
- Strategy & solution architecture: Validate the platform decision and define how storefront, data, operations and teams will work together.
  Platform fit and business-case assessment; International and multi-store architecture; Data and integration mapping; Phased delivery roadmaps
- Migration & storefront delivery: Move products, customers, orders and content through a tested launch plan with customer experience in view.
  Magento, WooCommerce and custom migrations; Shopify theme and storefront development; Redirect, SEO and analytics migration; Quality assurance and launch readiness
- B2B & integrations: Support different buyers, catalogues and operational workflows through dependable connections.
  Shopify B2B and wholesale experiences; ERP, CRM, POS and fulfilment integrations; Pricing, catalogue and account logic; Shopify Flow and operational automation
- International growth & optimisation: Operate markets with the right balance of shared systems, local control and continuous improvement.
  Markets and expansion-store strategy; Localisation, tax, payment and shipping; Conversion and merchandising roadmaps; Retention, support and feature releases

Founder perspective:
The workflows UK teams depend on every day need to survive the migration, not become launch-day surprises.
"Product discovery, customer accounts, samples, invoicing, B2B pricing and custom operational rules all need clear acceptance criteria. We test those details alongside data, redirects, analytics, performance and SEO."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- Established UK consumer brands: Move beyond a constrained platform with search equity and trading continuity protected.
- Wholesale and B2B teams: Bring company accounts, catalogues, pricing and ordering together with operational systems.
- Brands expanding beyond the UK: Plan Markets or expansion stores around localisation, payments, tax, fulfilment and governance.

FAQs:
- Can you migrate a UK store to Shopify Plus?: Yes. We plan data, integrations, storefronts, redirects, analytics, operational readiness and cutover around the current platform and trading calendar.
- Can Shopify Plus support UK B2B commerce?: Yes. We design company accounts, catalogues, pricing, permissions and ordering journeys and connect the systems needed for wholesale operations.
- How do you protect SEO during migration?: We map content and URLs, plan redirects, retain valuable metadata, validate canonicals and structured data and monitor Search Console after launch.
- Can you support international expansion from the UK?: Yes. We help choose between Markets and expansion stores and plan localisation, payments, tax, fulfilment, content and governance.

Related work: tonys-chocolonely, mj-bale, kidstuff, prime100
Related platforms: shopify-plus, shopify, shopify-flow, shopify-checkout-blocks, klaviyo, matrixify



### Web Development
#### Global
URL: https://newsiteagency.com/services/web-development

We design and build fast, accessible websites and digital platforms that give global teams a dependable core with room for meaningful market variation.

Headline: Web platforms built for distributed teams, audiences and markets.

Capabilities:
- Marketing websites: High-performing websites that make your offer clear and give campaigns a strong destination.
  Framer, Astro and modern frontend builds; Content architecture and CMS setup; Landing pages and conversion journeys; Accessibility and performance
- Web applications & marketplaces: Purpose-built interfaces for products, directories and service platforms with more complex user journeys.
  Search, filters and comparison tools; Customer and partner workflows; Responsive application interfaces; Secure form and data flows
- Integrations & automation: Connect the website to the systems your team already relies on and reduce avoidable manual handling.
  CRM and marketing automation; APIs and third-party services; Analytics and conversion tracking; Operational workflow automation
- Optimisation & support: Keep improving after launch through measured releases, technical care and growth-focused iteration.
  Performance and technical SEO; Conversion optimisation; Feature releases and maintenance; Reporting and improvement roadmaps

Founder perspective:
A global website needs a clear operating model as much as a strong technical stack.
"The best platform is one the organisation can govern. We connect content ownership, market requirements, integrations, performance and search architecture before the build creates another layer of website sprawl."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- International marketing teams: Give regional contributors flexible publishing without losing brand, accessibility or technical standards.
- Platforms and marketplaces: Make search, comparison, account and enquiry journeys work clearly across audiences and devices.
- Organisations replacing website sprawl: Consolidate fragile regional builds through a controlled content and technology migration.

FAQs:
- Can you build one platform for multiple markets?: Yes. We define shared components, data and governance alongside the content, language and journey differences required by each market.
- Which technology should a global website use?: That depends on publishing needs, integrations, localisation and operating capability. We recommend the stack after discovery rather than applying one platform to every organisation.
- Can you consolidate existing regional websites?: Yes. We audit content and technology, define the target model, map redirects and migrations and move markets through controlled releases.
- Are accessibility, analytics and international SEO included?: Yes. They are architectural requirements covering templates, content, performance, market signals and measurement, not post-launch extras.

#### Australia
URL: https://newsiteagency.com/au/services/web-development

We design and build fast, accessible websites and web platforms that connect clearly with your business, content and growth goals.

Headline: Web development that turns ambitious ideas into dependable digital products.

Capabilities:
- Marketing websites: High-performing websites that make your offer clear and give campaigns a strong destination.
  Framer, Astro and modern frontend builds; Content architecture and CMS setup; Landing pages and conversion journeys; Accessibility and performance
- Web applications & marketplaces: Purpose-built interfaces for products, directories and service platforms with more complex user journeys.
  Search, filters and comparison tools; Customer and partner workflows; Responsive application interfaces; Secure form and data flows
- Integrations & automation: Connect the website to the systems your team already relies on and reduce avoidable manual handling.
  CRM and marketing automation; APIs and third-party services; Analytics and conversion tracking; Operational workflow automation
- Optimisation & support: Keep improving after launch through measured releases, technical care and growth-focused iteration.
  Performance and technical SEO; Conversion optimisation; Feature releases and maintenance; Reporting and improvement roadmaps

Founder perspective:
The strongest website builds connect customer experience, search and day-to-day operations.
"A website should not be treated as a visual layer sitting apart from the business. We shape the content model, customer journeys, integrations, analytics, performance and technical SEO together so the finished platform is useful on launch day and remains practical for the team to improve."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- Growing brands: Launch a faster, clearer website that gives marketing teams room to move without creating technical debt.
- Platforms & marketplaces: Make complex search, comparison, account and enquiry journeys feel simple for customers and internal teams.
- Teams replacing fragile systems: Move away from slow, hard-to-manage builds with a maintainable architecture and a controlled migration plan.

FAQs:
- What kinds of web development projects do you take on?: We build marketing websites, content-rich platforms, directories, marketplaces and connected customer journeys. We can lead a complete project or work with an existing design, marketing or product team.
- Which platform should we use?: That depends on who needs to manage the site, the integrations involved and how the product is expected to grow. We commonly work with Framer, Astro, Shopify and modern API-based services, and recommend a stack after discovery.
- Can you redesign and migrate an existing website?: Yes. We can audit the current site, preserve valuable content and search equity, plan redirects, migrate data and manage a controlled launch.
- Do you handle SEO and analytics during the build?: Yes. Technical SEO, structured content, performance, analytics and conversion tracking are considered as part of the architecture rather than added at the end.
- Can you integrate our CRM or operational systems?: Yes. We scope integrations around the data that needs to move, the actions each system owns and the failure states the team needs to manage.
- What happens after launch?: We can provide ongoing support, performance monitoring, feature releases, SEO improvements and conversion optimisation through a prioritised roadmap.

#### United Kingdom
URL: https://newsiteagency.com/gb/services/web-development

We design and build accessible marketing websites, platforms and connected journeys for UK organisations through a structured remote delivery model.

Headline: Web development for UK teams that need a faster, clearer platform for growth.

Capabilities:
- Marketing websites: High-performing websites that make your offer clear and give campaigns a strong destination.
  Framer, Astro and modern frontend builds; Content architecture and CMS setup; Landing pages and conversion journeys; Accessibility and performance
- Web applications & marketplaces: Purpose-built interfaces for products, directories and service platforms with more complex user journeys.
  Search, filters and comparison tools; Customer and partner workflows; Responsive application interfaces; Secure form and data flows
- Integrations & automation: Connect the website to the systems your team already relies on and reduce avoidable manual handling.
  CRM and marketing automation; APIs and third-party services; Analytics and conversion tracking; Operational workflow automation
- Optimisation & support: Keep improving after launch through measured releases, technical care and growth-focused iteration.
  Performance and technical SEO; Conversion optimisation; Feature releases and maintenance; Reporting and improvement roadmaps

Founder perspective:
A strong website connects the customer journey to the systems and team operating behind it.
"We design SEO, accessibility, performance, analytics and content ownership into the architecture. That gives UK teams a platform which can support campaigns and ongoing improvement instead of creating another rebuild cycle."
— Philip Argyropoulos, Founder & Growth Marketing Strategist


Who it is for:
- UK marketing teams: Launch a clearer website with flexible publishing and dependable technical standards.
- Service platforms and marketplaces: Make search, comparison, enquiry and account journeys simpler for customers and teams.
- Organisations replacing fragile systems: Move content, integrations and search equity through a controlled migration.

FAQs:
- Do you work with UK teams remotely?: Yes. We use online workshops, documented decisions and regular reviews. We serve the UK remotely and do not represent a London office or local UK team.
- What kinds of UK web projects do you deliver?: We build marketing websites, content-rich platforms, directories, marketplaces and connected customer journeys.
- Can you migrate an existing UK website?: Yes. We audit content and technology, preserve search equity, plan redirects and integrations and manage a controlled launch.
- Are SEO, accessibility and analytics included?: Yes. They form part of the content and technical architecture and are validated throughout the build.

Related work: training-connect, my-medical-consult, kaizen-app, cabfare-payments
Related platforms: astro, framer, vercel, tailwind, figma



## Industries by market

### Education & Training
#### Global
URL: https://newsiteagency.com/industries/education

We help education providers, training marketplaces and purpose-led learning organisations structure complex programme information and connect people to a useful next step.

Headline: Education experiences that make learning choices clearer across audiences and markets.

Sector priorities:
- Course & programme discovery: People need to move from a broad learning goal to the right programme, provider or next action without understanding internal terminology first.
- Accurate information: Course status, delivery details, eligibility, provider responsibilities and official sources need clear ownership and regular review.
- Different audience journeys: Individual learners, workplaces, partners and providers require distinct information and calls to action within one coherent experience.
- Accessible participation: Content, search, comparison and forms should work across devices, abilities and levels of digital confidence.
- Connected enquiries: Enquiries, partner applications, notifications and team handovers need a dependable route from the website into operations.
- Useful organic growth: Technical SEO and content architecture should make genuine educational choices discoverable without creating repetitive or misleading pages.

FAQs:
- Can you support education platforms across countries?: Yes. We define shared content and technology standards while preserving the terminology, programme detail, pathways and responsibilities that genuinely differ by market.
- Can you build course search and comparison experiences?: Yes. We can design structured programme information, search, filters, provider listings, comparison and enquiry journeys around verified source data.
- How do you approach international education SEO?: We combine technical foundations, market-aware programme architecture, structured data, useful content and internal linking with accurate provider and qualification information.
- Do you provide accreditation or education compliance advice?: No. Regulatory, accreditation and legal requirements remain with the organisation and its qualified advisers. We build around approved requirements and information.

#### Australia
URL: https://newsiteagency.com/au/industries/education

We help education providers, training marketplaces and purpose-led learning organisations turn complex programmes, course information and enquiry pathways into clear digital journeys.

Headline: Education experiences that help people find, understand and act on the right next step.

Sector priorities:
- Course & programme discovery: People need to move from a broad learning goal to the right programme, provider or next action without understanding internal terminology first.
- Accurate information: Course status, delivery details, eligibility, provider responsibilities and official sources need clear ownership and regular review.
- Different audience journeys: Individual learners, workplaces, partners and providers require distinct information and calls to action within one coherent experience.
- Accessible participation: Content, search, comparison and forms should work across devices, abilities and levels of digital confidence.
- Connected enquiries: Enquiries, partner applications, notifications and team handovers need a dependable route from the website into operations.
- Useful organic growth: Technical SEO and content architecture should make genuine educational choices discoverable without creating repetitive or misleading pages.

FAQs:
- What education experience do you have?: Our relevant work includes Training Connect, a national course and Registered Training Organisation marketplace, and digital support for Katalyst Foundation’s education, training and community initiatives.
- Can you build course search or comparison experiences?: Yes. We can design structured programme information, search, filters, provider listings, comparison and enquiry journeys around the organisation’s verified data.
- How do you approach SEO for education and training?: We combine technical foundations, clear programme architecture, useful supporting content, structured data and internal links while keeping provider responsibilities and official information explicit.
- Can you connect learner and partner enquiries to our systems?: Yes. We map forms, consent, notifications, CRM or workflow handovers, exceptions and reporting before selecting the integration approach.
- Do you provide education compliance advice?: No. Regulatory, accreditation and legal requirements remain with the organisation and its qualified advisers. We design the digital experience around approved requirements and information.

#### United Kingdom
URL: https://newsiteagency.com/gb/industries/education

We help education providers, training marketplaces and purpose-led learning organisations make programme information, discovery and enquiries clearer for UK audiences.

Headline: Education experiences that help UK learners, workplaces and partners find the right next step.

Sector priorities:
- Course & programme discovery: People need to move from a broad learning goal to the right programme, provider or next action without understanding internal terminology first.
- Accurate information: Course status, delivery details, eligibility, provider responsibilities and official sources need clear ownership and regular review.
- Different audience journeys: Individual learners, workplaces, partners and providers require distinct information and calls to action within one coherent experience.
- Accessible participation: Content, search, comparison and forms should work across devices, abilities and levels of digital confidence.
- Connected enquiries: Enquiries, partner applications, notifications and team handovers need a dependable route from the website into operations.
- Useful organic growth: Technical SEO and content architecture should make genuine educational choices discoverable without creating repetitive or misleading pages.

FAQs:
- Can you work with UK education and training organisations remotely?: Yes. We use online discovery, documented content and technical decisions and regular working reviews. We do not represent a UK office or local UK team.
- Can you build course search and comparison experiences?: Yes. We can design structured programme information, search, filters, provider listings, comparison and enquiry journeys around verified data.
- How do you approach UK education SEO?: We combine technical foundations, clear programme architecture, structured data, useful supporting content and internal links while keeping qualification and provider responsibilities explicit.
- Do you provide UK education compliance advice?: No. Regulatory, accreditation and legal requirements remain with the organisation and its qualified advisers. We build around approved requirements and information.

Related services: web-development, seo, google-ads-ppc
Related work: training-connect, katalyst-foundation
Related platforms: astro, vercel, google-search-console, google-analytics

### Financial Services
#### Global
URL: https://newsiteagency.com/industries/finance

We help payments and financial-service organisations explain complex offers, connect qualified demand and maintain clear customer journeys across regions and teams.

Headline: Financial-service journeys built for clarity, trust and accountable growth across markets.

Sector priorities:
- Clear product explanation: Fees, eligibility, features, responsibilities and next steps need to be understandable without removing important detail.
- Trust & evidence: Claims, partnerships, security information, disclosures and service credentials need visible ownership and approved wording.
- Qualified acquisition: SEO and paid media should connect high-intent searches to relevant pages and measurable enquiries rather than undifferentiated traffic.
- Local & national discovery: Service areas and location relevance should be represented honestly while giving customers a clear route to the right offer.
- Reliable measurement: Conversion tracking needs to distinguish meaningful enquiries and product actions from clicks that consume budget without commercial value.
- Connected handovers: Forms, referrals, applications and support requests need clear consent, routing, ownership and follow-up across systems.

FAQs:
- Can you support financial-service websites across countries?: Yes. We can define shared platform and measurement standards while preserving market-specific products, disclosures, terminology and customer pathways.
- Can you build paid-search landing pages for financial products?: Yes. We connect market intent, approved product detail, trust signals, disclosures, measurement and a clear next action.
- How do you approach international financial-services SEO?: We focus on technical quality, clear market architecture, verifiable product information, structured content and accurate regional signals.
- Do you provide financial, regulatory or legal advice?: No. The organisation and its qualified advisers remain responsible for financial, regulatory, privacy and legal requirements and approvals.

#### Australia
URL: https://newsiteagency.com/au/industries/finance

We help payments, accounting, bookkeeping and financial-service organisations explain their offer, earn trust and connect qualified demand to dependable customer and team workflows.

Headline: Financial-service journeys designed to make complex products and important decisions clearer.

Sector priorities:
- Clear product explanation: Fees, eligibility, features, responsibilities and next steps need to be understandable without removing important detail.
- Trust & evidence: Claims, partnerships, security information, disclosures and service credentials need visible ownership and approved wording.
- Qualified acquisition: SEO and paid media should connect high-intent searches to relevant pages and measurable enquiries rather than undifferentiated traffic.
- Local & national discovery: Service areas and location relevance should be represented honestly while giving customers a clear route to the right offer.
- Reliable measurement: Conversion tracking needs to distinguish meaningful enquiries and product actions from clicks that consume budget without commercial value.
- Connected handovers: Forms, referrals, applications and support requests need clear consent, routing, ownership and follow-up across systems.

FAQs:
- What financial-services experience do you have?: Our relevant work includes CabFare Payments, covering payments product marketing, SEO, Google Ads and conversion tracking, and InAddition Bookkeeping, covering web development, local SEO and financial-service content.
- Can you build financial product and service landing pages?: Yes. We connect customer intent, approved product detail, trust signals, disclosures, measurement and a clear next action in one focused journey.
- How do you reduce wasted paid-search spend?: We review search terms, negatives, locations, budgets, conversion quality and landing-page alignment so optimisation is based on qualified outcomes rather than clicks alone.
- Can you support local SEO for accounting or bookkeeping services?: Yes. We can improve service architecture, location signals, Google Business Profile information, structured data and useful content without manufacturing locations or duplicate pages.
- Do you provide financial, regulatory or legal advice?: No. The organisation and its qualified advisers remain responsible for financial, regulatory, privacy and legal requirements. We build around content and requirements they approve.

#### United Kingdom
URL: https://newsiteagency.com/gb/industries/finance

We help payments, accounting and financial-service organisations connect clear product information, qualified acquisition and dependable customer handovers for UK audiences.

Headline: Financial-service journeys that help UK customers understand the offer and take a confident next step.

Sector priorities:
- Clear product explanation: Fees, eligibility, features, responsibilities and next steps need to be understandable without removing important detail.
- Trust & evidence: Claims, partnerships, security information, disclosures and service credentials need visible ownership and approved wording.
- Qualified acquisition: SEO and paid media should connect high-intent searches to relevant pages and measurable enquiries rather than undifferentiated traffic.
- Local & national discovery: Service areas and location relevance should be represented honestly while giving customers a clear route to the right offer.
- Reliable measurement: Conversion tracking needs to distinguish meaningful enquiries and product actions from clicks that consume budget without commercial value.
- Connected handovers: Forms, referrals, applications and support requests need clear consent, routing, ownership and follow-up across systems.

FAQs:
- Can you work with UK financial-service organisations remotely?: Yes. We use online workshops, documented decisions and regular reviews. We do not represent a UK office or local UK team.
- Can you build UK financial product landing pages?: Yes. We connect customer intent, approved product detail, trust signals, disclosures, measurement and a clear next action.
- How do you reduce wasted paid-search spend?: We review UK search terms, negatives, locations, budgets, conversion quality and landing-page alignment so decisions are tied to qualified outcomes.
- Do you provide financial, regulatory or legal advice?: No. The organisation and its qualified advisers remain responsible for financial, regulatory, privacy and legal requirements and approvals.

Related services: web-development, seo, google-ads-ppc
Related work: cabfare-payments, inaddition-bookkeeping
Related platforms: framer, google-ads, google-analytics, google-my-business

### Healthcare
#### Global
URL: https://newsiteagency.com/industries/healthcare

We help providers, platforms and health-service organisations make complex information and workflows easier to understand across audiences, devices and markets.

Headline: Healthcare digital experiences designed for clarity, trust and cross-market operation.

Sector priorities:
- Clarity across systems: Eligibility, service steps and next actions need to remain understandable across different care and operating models.
- Trustworthy evidence: Claims, authorship, practitioners, sources and service information must be clear enough to verify.
- Market-aware content: Terminology, pathways and requirements differ by country and should not be flattened into one generic journey.
- Accessible interaction: Critical information and forms need to work across abilities, devices and levels of digital confidence.
- Connected handovers: Enquiries, bookings, notifications and support need reliable ownership across teams and systems.
- Responsible acquisition: Organic and paid growth must respect local policy, privacy and the difference between volume and service quality.

FAQs:
- Can you support healthcare websites across countries?: Yes. We define shared content and technology standards while preserving the terminology, pathways and requirements that genuinely differ by market.
- How do you approach international healthcare SEO?: We focus on accurate service information, authorship, evidence, technical accessibility, structured content and correct market signals.
- Can you connect booking or consultation workflows?: Yes. We can map and implement forms, notifications, CRM handovers and third-party integrations with clear permissions and exceptions.
- Do you provide clinical or legal advice?: No. Qualified advisers supplied or approved by the organisation remain responsible for clinical, regulatory, privacy and legal requirements.

#### Australia
URL: https://newsiteagency.com/au/industries/healthcare

We help healthcare providers, service platforms and digital-health teams turn complex information and workflows into accessible, trustworthy customer and patient journeys.

Headline: Healthcare digital experiences that make important decisions clearer and safer.

Sector priorities:
- Clarity under pressure: People need to understand eligibility, process, timing and next steps quickly, often while dealing with uncertainty.
- Trust & evidence: Content, claims, practitioners, privacy and service information must be clear enough for people and search systems to verify.
- Connected workflows: Forms, consultations, notifications, payments and support need reliable handovers without exposing sensitive information.
- Accessible journeys: Interfaces should work across devices, abilities and levels of digital confidence without creating avoidable friction.
- Responsible acquisition: Search and paid media require accurate messaging, careful measurement and landing pages that respect healthcare policy constraints.
- Operational adoption: New tools only create value when teams understand ownership, exceptions, permissions and the work that changes.

FAQs:
- What types of healthcare organisations do you work with?: Our relevant experience includes digital-health platforms, online consultations, pathology discovery, consumer health information and healthcare e-commerce. We assess each project’s regulatory and operational context before defining scope.
- Can you improve patient or customer journeys without replacing every system?: Yes. We can map the existing journey, identify the most harmful gaps and improve content, interfaces and integrations in stages.
- How do you approach healthcare SEO?: We prioritise accurate service information, clear authorship and evidence, technical accessibility, structured content and useful local or national pathways without creating repetitive location pages.
- Do you provide medical or legal compliance advice?: No. We design and build digital experiences around requirements supplied or approved by the organisation’s qualified clinical, privacy and legal advisers.
- Can you connect booking, consultation or support workflows?: Yes. We can map and implement forms, notifications, CRM handovers and third-party integrations with clear permissions, exceptions and human escalation.

#### United Kingdom
URL: https://newsiteagency.com/gb/industries/healthcare

We help healthcare providers, service platforms and digital-health teams turn complex information and workflows into accessible, trustworthy UK journeys.

Headline: Healthcare digital experiences that help UK patients and customers understand what happens next.

Sector priorities:
- Clear service pathways: Eligibility, process, timing and next actions need to be understandable without relying on internal terminology.
- Evidence and trust: Claims, authorship, practitioners, privacy and service information should be easy for people and search systems to verify.
- Accessible journeys: Content and interaction must work across devices, abilities and levels of digital confidence.
- Connected handovers: Forms, booking, consultation, notifications and support need reliable ownership across systems.
- Responsible search growth: SEO and paid media require accurate UK messaging, useful landing pages and policy-aware measurement.
- Operational adoption: Teams need clear roles, permissions, exceptions and training around any new workflow.

FAQs:
- What types of UK healthcare organisations do you support?: Our relevant experience includes digital-health platforms, online consultations, pathology discovery, consumer health information and healthcare e-commerce.
- Can you work with a UK clinical or compliance team?: Yes. We structure discovery, content and review so qualified internal or external advisers can approve the requirements within their remit.
- How do you approach UK healthcare SEO?: We prioritise accurate service information, clear authorship and evidence, technical accessibility, useful content architecture and honest service-area signals.
- Do you provide medical or legal advice?: No. Qualified clinical, privacy and legal advisers remain responsible for the requirements and approvals in their fields.

Related services: web-development, seo, google-ads-ppc
Related work: my-medical-cert-digital-healthcare, my-medical-consult, online-blood-tests, tena
Related platforms: astro, framer, google-search-console, google-analytics

### Retail & E-commerce
#### Global
URL: https://newsiteagency.com/industries/retail-ecommerce

We help consumer brands connect storefront experience, international technology and measurable growth so regional teams can trade with confidence.

Headline: Retail and e-commerce experiences built for customers, markets and operations.

Sector priorities:
- Market-aware discovery: Navigation, search and merchandising need to reflect local ranges and language without fragmenting the platform.
- Consistent brand experience: Shared design and content standards should still leave room for meaningful regional variation.
- Connected operations: Inventory, orders, fulfilment, returns and support require clear ownership across systems and teams.
- B2B and channel complexity: Wholesale, retail and direct customers need distinct pricing, content, permissions and ordering journeys.
- International governance: Markets, payments, tax, fulfilment and publishing need an operating model that avoids storefront sprawl.
- Comparable growth: SEO, paid media, lifecycle and conversion should share reliable product and commercial signals.

FAQs:
- Can you support retail brands in multiple markets?: Yes. We design shared platform capabilities alongside local content, range, payment, fulfilment and governance requirements.
- Can you migrate an international store to Shopify Plus?: Yes. We plan data, integrations, market URLs, redirects, analytics, operations and cutover with trading continuity in view.
- Do you support global B2B commerce?: Yes. We design company accounts, catalogues, pricing, permissions and ordering workflows around regional operating needs.
- Can acquisition reporting be compared across markets?: Yes. We define consistent product, conversion and value signals while retaining the local context required to interpret performance.

#### Australia
URL: https://newsiteagency.com/au/industries/retail-ecommerce

We help consumer brands connect strategy, storefront experience, technology and growth so customers can discover and buy while teams can trade with confidence.

Headline: Retail and e-commerce experiences built around customers, trading and operations.

Sector priorities:
- Discovery & merchandising: Navigation, search, collections and content need to help customers narrow choices without hiding the products that matter.
- Conversion without sameness: The experience should remove friction while preserving the brand character and product story that create preference.
- Connected operations: Inventory, orders, fulfilment, returns, customer data and support need clear ownership across systems.
- B2B & channel complexity: Wholesale, retail and direct customers require different pricing, content, permissions and ordering journeys.
- International scale: Markets, localisation, payments, tax, fulfilment and governance must fit the operating model rather than become storefront sprawl.
- Efficient acquisition: SEO, Shopping, paid search, lifecycle and landing pages should share reliable product and commercial signals.

FAQs:
- Do you work with both retail and direct-to-consumer brands?: Yes. We work across direct-to-consumer, wholesale and connected retail journeys and design the platform around the channels the organisation actually operates.
- Can you migrate an established store to Shopify Plus?: Yes. We plan data, integrations, redirects, content, analytics, operational readiness and cutover so the migration protects trading continuity and search equity.
- Can you improve conversion without a full redesign?: Yes. We can use analytics, customer evidence and technical review to identify focused changes to navigation, product pages, forms, checkout and performance.
- Do you support B2B e-commerce?: Yes. We design company accounts, catalogues, pricing, permissions, ordering workflows and the integrations required for wholesale operations.
- How do paid media and SEO fit into the commerce programme?: We connect product feeds, landing pages, category architecture, content and conversion measurement so acquisition channels reinforce the same commercial priorities.

#### United Kingdom
URL: https://newsiteagency.com/gb/industries/retail-ecommerce

We help UK consumer brands connect storefront experience, Shopify, acquisition and operational systems so teams can trade and improve with confidence.

Headline: Retail and e-commerce experiences built around UK customers, trading and operations.

Sector priorities:
- Discovery and merchandising: Navigation, search, collections and content need to help customers choose without flattening the product story.
- Conversion with character: The experience should remove friction while preserving the brand and product detail that create preference.
- Connected UK operations: Inventory, orders, fulfilment, returns, customer data and support require clear system ownership.
- Wholesale and B2B: Trade buyers require different catalogues, pricing, permissions, invoicing and ordering journeys.
- International expansion: Localisation, payments, tax, fulfilment and governance need to fit how the UK team will operate each market.
- Efficient acquisition: SEO, Shopping, paid search, lifecycle and landing pages should share reliable product and commercial signals.

FAQs:
- Do you work with UK retail and direct-to-consumer brands?: Yes. We work across D2C, wholesale and connected retail journeys and shape the platform around the channels the organisation operates.
- Can you migrate a UK store to Shopify Plus?: Yes. We plan data, integrations, redirects, content, analytics, operational readiness and cutover with trading continuity in view.
- Can you improve conversion without a full redesign?: Yes. We use analytics, customer evidence and technical review to prioritise focused changes to discovery, product pages, checkout and performance.
- Can you support international growth from the UK?: Yes. We connect market architecture, localisation, tax, payments, fulfilment, search and governance around the UK team’s operating model.

Related services: ecommerce, shopify-plus-ecommerce-agency, seo, google-ads-ppc
Related work: tonys-chocolonely, fresh-connection, mj-bale, kidstuff, prime100
Related platforms: shopify-plus, shopify, klaviyo, gorgias, yotpo

## Published service locations

### Brisbane Digital Agency Services
Published URLs:
- https://newsiteagency.com/au/locations/brisbane
Service model: Remote nationwide service from the Melbourne office; no local office represented

We support Brisbane organisations remotely from our Melbourne office, bringing website, commerce and growth specialists together around a practical roadmap and a delivery rhythm that works across locations.

Headline: Remote digital delivery for Brisbane organisations building their next stage.

Local focus:
- Scaling service operations: Clarify complex service offers and connect enquiry, customer and support workflows as demand grows.
- Commerce & product discovery: Improve navigation, search, merchandising and platform operations for expanding consumer and trade brands.
- Measured market growth: Use organic search, paid demand and conversion evidence to prioritise expansion without publishing repetitive pages.

Delivery:
- Start with an online working session to define audiences, goals, constraints and the evidence already available.
- Sequence the work into clear releases so teams can validate direction before committing to unnecessary scope.
- Use regular reviews for decisions while keeping progress, risks and actions available asynchronously.
- Support launch across time zones with agreed checks, measurement and post-launch priorities.

Related services: web-development, ecommerce, seo, google-ads-ppc
Related industries: healthcare, retail-ecommerce
Related work: prime100, kaizen-app, my-medical-cert-digital-healthcare

FAQs:
- Do you have an office in Brisbane?: No. We do not represent a Brisbane office or local Brisbane team. Our team serves Brisbane organisations remotely from Melbourne.
- Can remote delivery work for a complex website or commerce project?: Yes. We use documented discovery, prototypes, release reviews, technical acceptance criteria and clear ownership to handle complexity across locations.
- Can you support both customer experience and operational integrations?: Yes. We plan the customer journey and the data, CRM, fulfilment or workflow connections behind it as one delivery problem.
- How do we begin?: We start with a short conversation about the commercial goal, current platform, internal team, timing and expected investment, then recommend the smallest useful next step.

### London Digital Agency Services
Published URLs:
- https://newsiteagency.com/gb/locations/london
Service model: Remote UK service area; no London office or local UK team represented

We work with London organisations remotely through a structured international delivery model. We bring web, commerce, search and paid-growth specialists together without implying a London office or local UK team.

Headline: Digital delivery for London teams that need strategy, technology and growth connected.

Local focus:
- Complex services made clear: Turn detailed propositions, eligibility, pricing and stakeholder requirements into customer journeys that are easier to understand and act on.
- Commerce across the UK and beyond: Connect Shopify, B2B, international market structure, integrations and growth through one practical commerce roadmap.
- Accountable digital acquisition: Align UK SEO, Google Ads, landing pages and measurement around qualified demand rather than channel activity alone.

Delivery:
- Begin with an online discovery session covering UK customers, commercial goals, technical constraints and the evidence already available.
- Create one prioritised roadmap and decision log shared across London stakeholders, internal teams and our delivery specialists.
- Review responsive prototypes, technical releases and growth evidence through focused sessions scheduled around practical overlap.
- Coordinate launch, measurement and post-launch optimisation with named owners, acceptance criteria and escalation paths.

Related services: web-development, ecommerce, shopify-plus-ecommerce-agency, seo, google-ads-ppc
Related industries: healthcare, retail-ecommerce
Related work: tonys-chocolonely, training-connect, my-medical-consult

FAQs:
- Do you have an office in London?: No. We do not represent a London office or local UK team. We work with London organisations remotely through our international delivery model.
- Can an overseas agency deliver effectively with a London team?: Yes, when ownership and communication are designed properly. We use documented discovery, prototypes, decision logs, regular reviews and clear acceptance criteria.
- Which services are available to London organisations?: Web development, e-commerce, Shopify Plus, SEO and GEO, Google Ads and related digital strategy can all be delivered remotely.
- Can you work with our existing UK agency or internal team?: Yes. We can lead a defined programme or own a specialist workstream with clear responsibilities across strategy, design, engineering and growth.
- Can you support UK and international audiences in one project?: Yes. We define what should remain shared and what needs genuine market variation across content, technology, search, measurement and operations.

### Melbourne Digital Agency
Published URLs:
- https://newsiteagency.com/au/locations/melbourne
Service model: Genuine Cremorne office

Our genuine Australian office is in Cremorne. We work closely with Melbourne organisations and distributed teams on websites, commerce, search and measurable digital growth.

Headline: A Melbourne digital agency for connected strategy, technology and growth.

Local focus:
- Complex services made clear: Turn detailed offers, eligibility, pricing and customer steps into useful digital journeys for service organisations.
- Commerce ready to scale: Connect storefront experience, Shopify, acquisition and operations for retail and consumer brands entering a new stage.
- Local collaboration, national delivery: Use in-person sessions in Cremorne where they add value while keeping delivery accessible to distributed stakeholders.

Delivery:
- Begin with a discovery session in Cremorne or online to define the commercial goal, audience and constraints.
- Keep one shared roadmap for scope, decisions, risks, measurement and the next release.
- Review work in regular working sessions with the people responsible for customers, technology and operations.
- Launch with measurement in place and a prioritised improvement plan rather than treating go-live as the finish line.

Related services: web-development, ecommerce, seo, google-ads-ppc
Related industries: healthcare, retail-ecommerce
Related work: inaddition-bookkeeping, katalyst-foundation, cabfare-payments, the-hunt-gym

FAQs:
- Where is your Melbourne office?: Our genuine Australian office is at 22 Cremorne St, Cremorne VIC 3121. Meetings are arranged in advance.
- Do Melbourne projects need to be delivered in person?: No. We use in-person sessions when they improve discovery or alignment and keep the broader delivery process remote-friendly and documented.
- Which Melbourne organisations do you work best with?: We are best suited to ambitious service, healthcare, retail, e-commerce and platform teams with a meaningful customer or operational problem to solve.
- Can you support a national project from Melbourne?: Yes. Our Cremorne office is the base for an Australia-wide remote delivery model with structured workshops, reviews and launch support.

### Perth Digital Agency Services
Published URLs:
- https://newsiteagency.com/au/locations/perth
Service model: Remote nationwide service from the Melbourne office; no local office represented

We work with Perth organisations remotely from our Melbourne office. Clear written decisions, time-zone-aware reviews and staged releases help customer experience, technology and growth work move together.

Headline: A remote digital agency model designed for Perth and distributed Australian teams.

Local focus:
- Distributed stakeholder alignment: Create a shared roadmap across commercial, customer, technology and operational teams without relying on constant live meetings.
- National service journeys: Make complex services, enquiries and handovers understandable for customers and teams operating across Australia.
- Multi-region commerce & demand: Connect market structure, storefront experience, search and paid acquisition around reliable commercial signals.

Delivery:
- Agree working hours, decision owners and escalation paths at the beginning of the engagement.
- Use concise written briefs, annotated prototypes and recorded context so progress is not blocked by calendar availability.
- Schedule decision-focused reviews at workable overlap times and circulate outcomes immediately.
- Plan launch support and monitoring across the time difference with named owners for each critical check.

Related services: web-development, ecommerce, seo, google-ads-ppc
Related industries: healthcare, retail-ecommerce
Related work: my-medical-consult, fresh-connection, mj-bale

FAQs:
- Do you have a Perth office?: No. We do not represent a Perth office or local Perth staff. Our team works with Perth organisations remotely from our Melbourne office.
- How do you handle the Perth and Melbourne time difference?: We agree overlap windows, use asynchronous reviews for routine progress and reserve live sessions for decisions that require several stakeholders.
- Can you work with teams spread across Western Australia and other states?: Yes. The delivery model is designed for distributed stakeholders and uses one shared roadmap, decision log and review cadence.
- Which services are available remotely?: Web development, e-commerce, Shopify Plus, SEO and GEO, Google Ads and broader digital strategy can all be delivered remotely when scope, access and ownership are clear.

### Sydney Digital Agency Services
Published URLs:
- https://newsiteagency.com/au/locations/sydney
Service model: Remote nationwide service from the Melbourne office; no local office represented

We work with Sydney organisations remotely from our Melbourne office. The model suits distributed decision-makers, national service platforms and commerce teams that need clear progress without adding another local supplier layer.

Headline: Digital delivery for Sydney teams that need strategy, technology and growth connected.

Local focus:
- National service platforms: Design clearer discovery, eligibility, enquiry and account journeys for organisations serving customers across Australia.
- Multi-market commerce: Connect Shopify, B2B, international structure, integrations and growth priorities through one commerce roadmap.
- Accountable acquisition: Align SEO, Google Ads, landing pages and measurement around qualified demand rather than channel activity alone.

Delivery:
- Run discovery online with the customer, commercial, technology and operational stakeholders who need to shape the work.
- Create one decision log and prioritised roadmap that can be reviewed across Sydney offices and distributed teams.
- Share responsive prototypes, technical releases and measurement updates through regular working reviews.
- Coordinate launch and post-launch monitoring remotely, with agreed escalation paths and ownership.

Related services: web-development, ecommerce, seo, google-ads-ppc
Related industries: healthcare, retail-ecommerce
Related work: training-connect, online-blood-tests, tonys-chocolonely

FAQs:
- Do you have a Sydney office?: No. We do not represent a Sydney office or local Sydney team. We serve Sydney organisations remotely from our genuine Melbourne office.
- How do workshops work across Sydney and Melbourne?: We run focused online sessions, provide pre-reading where useful and document decisions, actions and open questions so distributed stakeholders can stay aligned.
- Can you deliver a national website or platform for a Sydney organisation?: Yes. Our experience includes national marketplaces, healthcare journeys and multi-market commerce. Scope is based on the organisation’s audiences and operating model rather than the location of its headquarters.
- Can you work with our existing Sydney agency or internal team?: Yes. We can own a defined workstream or collaborate across strategy, design, engineering, search and paid media with clear responsibilities.

## Client work

### Arch Spaces Group Brand & Partner Platform
URL: https://newsiteagency.com/work/arch-spaces-group
Client: Arch Spaces Group
Industry: Architecture, Construction, Building Materials
Service categories: web-development, seo
Industry categories: Not specified

A distinctive built-environment brand and focused partner platform for premium Australian manufacturers, suppliers and specialists.

## Background

Arch Spaces Group connects premium manufacturers, suppliers and service partners with the people specifying and delivering residential and commercial projects across Australia.

Its offer spans outdoor living, prefabricated spaces, fixtures and fittings, and an innovation division exploring new ideas across architecture, construction, property and the built environment. The project required more than a corporate website: the group needed a clear identity that could hold those varied offers together and create room for future brands.

## The Challenge

The group serves both specialist partners and project customers, so its identity and digital experience had to make a sophisticated business-development model feel direct, premium and credible.

Key challenges included:

- Presenting several managed brands under one coherent group identity.
- Creating a visual language that felt architectural without becoming conventional or corporate.
- Explaining the partner network clearly to manufacturers and suppliers.
- Speaking credibly to architects, builders, developers and property teams.
- Turning a relationship-led service into a focused website journey.
- Creating room for new brands, offers and market sectors over time.

## A Brand Built Around Space and Structure

New Site Agency developed a typographic identity that reflects the scale and precision of the built environment. A tall condensed wordmark gives Arch Spaces a strong architectural rhythm, while the lighter “Group” treatment creates hierarchy without separating the name into disconnected parts.

The sky-blue palette brings openness and confidence to the system. It also provides a distinctive field for the white wordmark and works naturally with architectural imagery, open landscapes and material-led photography.

<img src="/images/work/arch-spaces-brand-hero.webp" alt="Arch Spaces Group wordmark positioned above a contemporary timber building in an open landscape" width="1200" height="628" loading="lazy" decoding="async" />

## A Flexible Identity System

The brand was designed as a system rather than a single fixed lockup. The words can be centred, stacked, extended horizontally or placed into a corner composition while retaining the same type, colour and tonal hierarchy.

These configurations give the group flexibility across website sections, social content, presentations and future brand applications. The identity can become an assertive headline when space is limited or a more restrained signature when imagery needs to lead.

<div class="not-prose grid grid-cols-2 gap-3 md:grid-cols-4">
  <img src="/images/work/arch-spaces-identity-primary.webp" alt="Primary centred Arch Spaces Group wordmark on blue" width="960" height="960" loading="lazy" decoding="async" />
  <img src="/images/work/arch-spaces-identity-as-group.webp" alt="A.S. Group abbreviated identity configuration on blue" width="960" height="960" loading="lazy" decoding="async" />
  <img src="/images/work/arch-spaces-identity-wide.webp" alt="Wide lower-positioned Arch Spaces Group identity configuration" width="960" height="960" loading="lazy" decoding="async" />
  <img src="/images/work/arch-spaces-identity-low.webp" alt="Arch Spaces Group wordmark positioned in the lower corner" width="960" height="960" loading="lazy" decoding="async" />
  <img src="/images/work/arch-spaces-identity-stacked.webp" alt="Large stacked Arch Spaces Group wordmark configuration" width="960" height="960" loading="lazy" decoding="async" />
  <img src="/images/work/arch-spaces-identity-corner.webp" alt="Compact Arch Spaces Group identity aligned to the lower left" width="960" height="960" loading="lazy" decoding="async" />
  <img src="/images/work/arch-spaces-identity-compact.webp" alt="Compact centred Arch Spaces Group identity configuration" width="960" height="960" loading="lazy" decoding="async" />
  <img src="/images/work/arch-spaces-identity-centred.webp" alt="Balanced centred Arch Spaces Group wordmark on blue" width="960" height="960" loading="lazy" decoding="async" />
</div>

## From Brand to Website

The website extends the identity through generous space, confident typography, architectural imagery and a restrained content system. New Site Agency built the experience around the group’s partner proposition and its understanding of how products are specified, sold and used in Australian projects.

The homepage moves from a strong positioning statement into the managed brand portfolio, partner process, audience benefits and practical answers to common questions. Each section gives prospective partners enough context to understand the model and a clear route to start a conversation.

The flexible wordmark system supports that experience by shifting between high-impact brand moments and quieter applications where the group’s projects, partners or materials need to remain central.

## Key Deliverables

- Brand positioning and visual identity.
- Flexible typographic wordmark system.
- Colour and composition direction.
- Brand and website information architecture.
- Responsive corporate website development.
- Managed-brand and service positioning.
- Partner acquisition and enquiry pathways.
- Built-environment audience messaging.
- Technical SEO and structured content foundations.
- Scalable sections for future brands and initiatives.

## The Outcome

Arch Spaces Group now has a recognisable identity and a clear digital home for presenting its brands, partner process and Australia-wide reach. The visual system gives the business consistency across different formats, while the website helps premium suppliers understand how the group supports positioning, specification and customer acquisition before moving into a partnership conversation.

### Aussie Music Store Brand Identity
URL: https://newsiteagency.com/work/aussie-music-store-branding
Client: Aussie Music Store
Industry: Music Retail, Brand Identity, E-commerce
Service categories: ecommerce, web-development
Industry categories: retail-ecommerce

A bold Australian music retail identity built around a guitar-pick mark, expressive typography and a flexible digital brand system.

## Background

Aussie Music Store brings instruments, recording equipment, live-sound gear and accessories together for musicians across Australia. The brand needed an identity that felt unmistakably musical and local while remaining clear enough for a product-rich retail environment.

The project centred on creating a memorable visual idea that could move confidently from a compact logo to merchandise, campaigns and a complete e-commerce experience.

## The Challenge

Music retail is visually crowded. Product photography, manufacturer branding, promotional messages and technical information all compete for attention, so the identity had to be distinctive without making the shopping experience harder to use.

The brand system needed to:

- Create a recognisable idea beyond a conventional music-store wordmark.
- Feel expressive and approachable while retaining retail clarity.
- Stay legible across navigation, search, packaging, merchandise and campaigns.
- Support both compact and high-impact compositions.
- Connect brand personality with practical product discovery.

## A Recognisable Australian Music Identity

The central device is a guitar-pick shape: an immediate music cue and a flexible container for the name. A flowing script gives “Aussie” warmth and character, while the condensed uppercase “Music Store” descriptor adds structure and keeps the category clear.

Red and white create a direct, energetic palette that works in positive and reversed applications. The result feels confident at large scale but remains identifiable when reduced to a header logo or small retail touchpoint.

<div class="not-prose grid grid-cols-1 gap-4 md:grid-cols-2">
  <img src="/images/work/aussie-music-store-logo-pick.webp" alt="Aussie Music Store white wordmark presented inside a red guitar-pick symbol" width="1254" height="1254" loading="lazy" decoding="async" />
  <img src="/images/work/aussie-music-store-logo-lockup.webp" alt="Large white Aussie Music Store wordmark on the brand's red background" width="1600" height="1600" loading="lazy" decoding="async" />
</div>

## A Flexible Logo System

The identity can move between a contained pick mark, an open wordmark and cropped graphic compositions. That flexibility allows the same brand to feel controlled in functional areas and more expressive in campaign-led moments.

Light and dark pick treatments preserve contrast across different backgrounds, while oversized crops turn the logo into a recognisable graphic asset rather than a mark that always needs to sit neatly in the centre.

<div class="not-prose grid grid-cols-1 gap-4 md:grid-cols-2">
  <img src="/images/work/aussie-music-store-pick-variants.webp" alt="White and red guitar-pick logo variants for Aussie Music Store" width="1122" height="1402" loading="lazy" decoding="async" />
  <img src="/images/work/aussie-music-store-logo-corner.webp" alt="Oversized Aussie Music Store wordmark cropped into the lower corner of a red composition" width="1600" height="1600" loading="lazy" decoding="async" />
</div>

## From Identity to Retail Expression

The system extends beyond the logo through musician-led imagery and branded merchandise. The red cap application demonstrates how the script mark can carry the identity independently, while the tightly controlled colour treatment keeps photography connected to the wider visual language.

On the e-commerce experience, the identity supports rather than competes with shopping. The red palette guides primary actions and promotional areas, while a clear search experience, product-category navigation and rounded imagery keep a broad catalogue approachable.

<div class="not-prose grid grid-cols-1 gap-4 md:grid-cols-2">
  <img src="/images/work/aussie-music-store-musician.webp" alt="Musician playing trumpet while wearing a red Aussie Music Store branded cap" width="1122" height="1402" loading="lazy" decoding="async" />
  <img src="/images/work/aussie-music-store-ecommerce.webp" alt="Aussie Music Store e-commerce homepage showing branded search, category navigation and campaign design" width="1600" height="990" loading="lazy" decoding="async" />
</div>

## The Outcome

Aussie Music Store now has a cohesive identity that can move from a small digital mark to merchandise, photography and large campaign compositions. The guitar-pick device gives the brand an ownable music cue, and the typography and colour system provide enough flexibility for both expressive storytelling and practical retail communication.

The e-commerce application brings those elements together in a recognisable customer experience without losing the clarity required for search, category browsing and product discovery.

Explore our approach to [e-commerce strategy and delivery](/services/ecommerce) and [web development](/services/web-development).

### CabFare Driver App UX/UI Redesign
URL: https://newsiteagency.com/work/cabfare-app-redesign
Client: CabFare Payments
Industry: Payments, Taxi & Rideshare, Mobile Apps
Service categories: web-development
Industry categories: finance

A cleaner CabFare driver app, clearer payment journeys and coordinated Google Play and Apple App Store screenshot designs.

## Background

CabFare’s driver app supports the practical tasks that keep a shift moving: connecting a vehicle and meter, taking payments, reviewing payouts, managing fare settings, reading messages, and sharing receipts with riders.

As CabFare’s wider digital experience evolved, the app needed a clearer and more consistent interface to match. We worked with the CabFare team to redesign the product around the needs of drivers using it throughout a busy working day.

This project focused on the app experience itself. It complements our broader [CabFare website, SEO, and digital growth work](/work/cabfare-payments).

## The Challenge

The existing app contained the right core functions, but the experience had grown visually inconsistent. Dense screens, competing actions, and uneven patterns made important information harder to scan quickly.

The redesign needed to:

- Create a cleaner visual hierarchy across the complete app.
- Make high-frequency tasks easier to identify and complete.
- Establish consistent patterns for navigation, cards, forms, actions, and status messages.
- Bring the product closer to CabFare’s updated brand and Tap to Pay proposition.
- Keep the interface practical for drivers using the app between fares and while managing a shift.

## A Clearer Driver Dashboard

We reorganised the home experience around the information and actions drivers need most often. Meter connection status is immediately visible, shift performance is easier to scan, and the primary payment action has a clear position in the hierarchy.

Secondary areas—including payments, payouts, settings, and messages—use a consistent navigation system so drivers can move around the app with less visual friction.

<img src="/images/work/cabfare-app-dashboard-before-after.webp" alt="Before and after comparison of the CabFare driver app dashboard redesign" width="1920" height="1320" loading="lazy" decoding="async" />

## Simplifying Payments and Receipts

Payment completion and receipt sharing are important moments in the driver and rider journey. We redesigned these screens to make the completed state unmistakable and grouped receipt options into clear, descriptive actions.

Drivers can quickly understand the fare total and service fee, then choose to view the receipt, show a QR code, or send a digital copy. The revised layout removes unnecessary empty space and creates a more confident end to the payment flow.

<img src="/images/work/cabfare-app-receipt-before-after.webp" alt="Before and after comparison of the CabFare payment receipt experience" width="1920" height="1320" loading="lazy" decoding="async" />

## Building a Consistent Product System

The new interface uses a shared set of patterns across the app rather than treating every screen as a separate design. Cards, buttons, form fields, icons, status colours, spacing, and navigation now follow the same visual logic.

That system was applied across:

- Driver, vehicle, and meter connection states.
- Tap to Pay setup and payment actions.
- Fare extras and settings.
- Payout updates and in-app messages.
- Digital receipt delivery by email, SMS, and QR code.

<img src="/images/work/cabfare-app-redesign.webp" alt="CabFare driver app screens showing the redesigned dashboard, settings, messages, payments, and receipt flows" width="960" height="660" loading="lazy" decoding="async" />

## Google Play and Apple App Store Creative

The redesign extended beyond the product interface into the way CabFare presents the app before download. We designed coordinated screenshot sequences for Google Play and the Apple App Store, adapting the layouts to each platform and market format.

Each sequence turns the app’s core value into a concise visual story: accepting rider payments with a phone, getting started quickly, supporting cards and digital wallets, reviewing transactions, sharing receipts and accessing payouts. Product screens, device photography, direct headlines and trust messages work together so prospective drivers can understand the offer at a glance.

<div class="not-prose grid grid-cols-1 gap-3 md:grid-cols-2">
  <img src="/images/work/cabfare-google-play-store-screens-us.webp" alt="CabFare Google Play Store screenshot design sequence for a US market variant" width="960" height="591" loading="lazy" decoding="async" />
  <img src="/images/work/cabfare-google-play-store-screens-gb.webp" alt="CabFare Google Play Store screenshot design sequence for a Great Britain market variant" width="960" height="590" loading="lazy" decoding="async" />
  <img src="/images/work/cabfare-apple-app-store-screens-us.webp" alt="CabFare Apple App Store screenshot design sequence for a US market variant" width="960" height="609" loading="lazy" decoding="async" />
  <img src="/images/work/cabfare-apple-app-store-screens-gb.webp" alt="CabFare Apple App Store screenshot design sequence for a Great Britain market variant" width="960" height="608" loading="lazy" decoding="async" />
</div>

## The Outcome

The redesign gives CabFare a cleaner and more coherent mobile product direction across the app and its store presence. Important actions are easier to distinguish, information is grouped more clearly, and repeated interface patterns make the experience feel consistent from the first store impression through to payment completion.

The resulting design system also gives the CabFare product team a stronger foundation for future app features, helping new screens remain aligned with the same interaction and visual principles.

For drivers, the experience is more focused and easier to scan. For CabFare, the app now presents a modern product experience that better reflects the company’s payments technology and wider digital brand.

### CabFare’s Digital Transformation Journey
URL: https://newsiteagency.com/work/cabfare-payments
Client: CabFare Payments
Industry: Payments, Taxi & Rideshare
Service categories: web-development, seo, google-ads-ppc, framer-agency
Industry categories: finance

Discover how we transformed CabFare’s digital presence with a Framer site, SEO, Google Ads, and conversion-focused product landing pages.

## Background

CabFare, a long-standing Australian taxi payments provider, was competing in a market dominated by legacy operators. Their outdated website and fragmented digital presence made it difficult to attract new drivers, promote referral programs, or highlight their modern EFTPOS and Tap to Pay solutions.

The brand needed a scalable, SEO-driven platform to support its national expansion, streamline product messaging, and better connect with both drivers and fleets.

## The Challenge

**Outdated Website:** Legacy content and design failed to reflect CabFare’s position as a modern payments innovator.

**Low Visibility:** Weak search rankings meant drivers searching for “taxi EFTPOS machine Australia” often found competitors first.

**Fragmented Messaging:** Product details, referral programs, and state-specific information weren’t structured for easy navigation or conversion.

**Compliance Requirements:** As a regulated financial services provider, the site needed to handle strict disclosure, security, and compliance standards.

<img src="https://framerusercontent.com/images/AI4DXLOIugOwevkg1Oow2p0pwo.png?width=3524&height=2348" alt="CabFare's outdated website before migration" width="3524" height="2348" />

— Existing site before migration

## The Solution

**Migration to Framer:** New Site Agency rebuilt CabFare’s site on Framer, delivering a sleek, responsive design optimised for performance and SEO.

**Structured Content:** We introduced a robust site architecture with dedicated pages for Products, Solutions, State-specific landing pages, and a growing Glossary to build topical authority.

**SEO Optimisation:** Schema, internal linking, and keyword-targeted copywriting lifted rankings for high-intent terms such as “taxi EFTPOS terminal” and “rideshare Tap to Pay.”

**Product Focus:** Dedicated product pages (EFTPOS Terminal, Tap to Pay App, Connect API) now highlight features, benefits, and compliance details in a clear and accessible way.

**Driver Referral Program:** Landing pages and promo integrations were designed to scale CabFare’s $100 sign-up bonus offer and boost driver acquisition.

### Paid Search & Conversion Tracking

We launched focused Google Ads campaigns around high-intent, exact-match searches used by taxi drivers and fleet operators actively comparing payment solutions. Campaigns were organised by product and audience so searches for taxi EFTPOS, Tap to Pay, terminals, and fleet payment technology led to the most relevant landing page rather than a generic homepage.

Conversion tracking was configured across the complete enquiry journey. Form submissions and key contact actions were recorded as Google Ads conversions, giving CabFare a clearer view of which keywords and landing pages were generating qualified interest. This made it possible to optimise budgets around meaningful enquiries and sign-up intent, not clicks alone.

## Results

CabFare went from a static site to a fast, structured, and conversion-driven platform within 90 days. With optimised landing pages and clear product positioning, the company is now ranking higher for competitive industry keywords, improving acquisition across Australia.

**Key Wins:**

-   **+65% increase in organic traffic** within the first three months.
    
-   **Faster launch cycles** for campaigns and promotions thanks to flexible CMS structure.
    
-   **Improved conversions** on driver sign-up and referral pages.

-   **More accountable paid acquisition** through exact-match campaigns and end-to-end conversion tracking.
    
-   **Stronger compliance alignment** across all customer-facing pages.
    

<img src="https://framerusercontent.com/images/GEyH9PFYruBXZSVHzQvsvHu6nWE.png?width=3524&height=2348" alt="CabFare's new Framer site homepage" width="3524" height="2348" />

<img src="https://framerusercontent.com/images/G5u3aepKSXyGT9mf13kO61mfJwE.png?width=3524&height=2348" alt="CabFare's new Framer site product page" width="3524" height="2348" />

— New Framer site post-launch

> "CabFare’s new platform has completely repositioned us in the market. Drivers now find us first, and we can launch campaigns with speed and confidence."

`— Arthur A, Founder and CEO, CabFare`

### Fresh Connection’s Migration to Shopify & Digital Transformation
URL: https://newsiteagency.com/work/fresh-connection
Client: Fresh Connection
Industry: Grocery, Retail, E-Commerce
Service categories: ecommerce, web-development, google-ads-ppc
Industry categories: retail-ecommerce

See how New Site Agency migrated Fresh Connection to Shopify, adding grocery-specific features, digital marketing, and streamlined e-commerce operations.

## Background

Fresh Connection is a local fruit and vegetable store in Brighton, Victoria. While well known in the community, the business relied solely on in-store sales and lacked a digital presence. To future-proof operations and reach new customers, Fresh Connection needed to move online with a scalable e-commerce solution.

## The Challenge

-   **No online store:** Customers had no way to shop digitally or schedule delivery/pickup.
    
-   **Operational complexity:** Inventory management, picking, and logistics made e-commerce adoption difficult.
    
-   **Low online visibility:** Without marketing, Fresh Connection wasn’t reaching its potential digital audience.
    

## The Solution

As E-Commerce Development and Marketing Manager, Philip led the **migration to Shopify**, building the store and managing its full digital rollout.

**What we delivered:**

1.  **Shopify Migration & Build**
    
    -   Designed and launched a responsive **Shopify store** built for groceries.
        
    -   Added key features: **reorder option, delivery & pickup details, and reminder systems**.
        
2.  **Digital Marketing Setup**
    
    -   Implemented **Google Ads** and **Facebook Ads campaigns** to drive new traffic.
        
    -   Launched **MailChimp campaigns** for retention and repeat orders.
        
3.  **Operations Enablement**
    
    -   Managed **end-to-end e-commerce operations**: order placement, inventory, picking & packing, logistics, and customer support.
        
    -   Established processes for a smooth and scalable workflow.
        

## Results

Fresh Connection successfully transitioned into a modern, hybrid retail and digital business.

-   **Shopify migration completed** with a custom store tailored for groceries.
    
-   **Boosted retention** via reorder and reminder features.
    
-   **Expanded reach** through Google Ads, Facebook Ads, and email marketing.
    
-   **Streamlined operations** across fulfilment and customer service.
    
-   **Digital foundation created** for growth and resilience.

### Hema Health Performance Brand & Website
URL: https://newsiteagency.com/work/hema-health-performance
Client: Hema Health
Industry: Performance Health, Athlete Testing, Digital Health
Service categories: web-development
Industry categories: healthcare

A premium performance-health brand and athlete-focused website for blood testing audiences in Australia and the UK.

## Background

Hema Health brings performance blood testing into the training journey for runners, cyclists, triathletes and gym athletes. The service is designed to help people build a clearer view of the health markers that may influence endurance, recovery, sleep, iron status, hormones, inflammation and race readiness.

New Site Agency developed the brand, website strategy and UX/UI around a clear commercial goal: create a premium performance-health experience that aligned with ambitious athletes in Australia and the UK.

## The Challenge

The brand needed to sit confidently between two worlds. It had to feel credible enough for a blood testing service while carrying the energy, focus and aspiration expected by a performance audience.

The project needed to:

- Position Hema Health as a premium performance brand rather than a generic pathology service.
- Make detailed health and biomarker information easier to understand.
- Build trust without making the experience feel overly clinical.
- Speak directly to athletes preparing, training and recovering for specific goals.
- Create a scalable digital foundation for Australian and UK audiences.
- Keep important medical context visible without overwhelming the core journey.

## Building the Brand Architecture

The visual identity combines a precise geometric symbol with high-contrast serif typography. Deep blue provides authority and calm, while a lighter performance blue introduces energy and creates a clear secondary layer within the system.

The brand architecture separates the wider Hema Health proposition into focused expressions such as Work and Performance. Each retains the same core identity while gaining a distinct descriptor, giving the business room to speak to different use cases without fragmenting the master brand.

<div class="not-prose grid grid-cols-1 gap-4 md:grid-cols-2">
  <img src="/images/work/hema-health-work.webp" alt="Hema Health Work brand lockup in white and light blue on a deep blue background" width="761" height="761" loading="lazy" decoding="async" />
  <img src="/images/work/hema-health-performance.webp" alt="Hema Health Performance brand lockup in white and light blue on a deep blue background" width="761" height="761" loading="lazy" decoding="async" />
</div>

## A Premium Performance Direction

Athlete-led photography gives the identity momentum and keeps the service connected to real training goals. The imagery is confident and editorial rather than clinical, with the blue environment, natural movement and restrained typography creating a premium visual language.

The Hema Health mark and wordmark are designed to sit clearly over that imagery, allowing campaigns to remain recognisable without covering the athlete or diluting the sense of movement.

<img src="/images/work/hema-health-brand-campaign.webp" alt="Hema Health campaign composition with the brand mark beside an athlete running against a blue sky" width="1200" height="628" loading="lazy" decoding="async" />

## Website Strategy and UX/UI

The website opens with a direct performance proposition: “Find the gaps holding back your performance.” It connects the service to endurance, recovery and race preparation before introducing biomarker information, collection access and the athletes Hema Health supports.

The UX/UI system uses:

- A performance-led hero with clear primary and secondary actions.
- Concise trust signals placed close to the opening proposition.
- A structured race-preparation journey from baseline testing through training and retesting.
- Athlete-specific pathways for runners, cyclists, triathletes and gym athletes.
- Clear explanations that make technical health information easier to scan.
- Consistent waitlist actions across the page without interrupting the story.
- Visible health information and medical guidance within the wider experience.

The visual system carries the premium brand direction into navigation, cards, calls to action and responsive layouts while maintaining practical contrast and readability.

<img src="/images/work/hema-health-athlete.webp" alt="Performance athlete running beneath a clear blue sky for Hema Health" width="1600" height="1000" loading="lazy" decoding="async" />

## The Outcome

Hema Health now has a cohesive premium identity and digital experience built around the mindset of performance athletes. The brand balances health credibility with movement and ambition, while the website turns a complex subject into a focused journey from performance question to testing consideration.

The shared identity also provides a flexible foundation for extending Hema Health across markets and audience-specific offers without losing recognition or consistency.

Explore our approach to [web development](/services/web-development) and [digital health projects](/industries/healthcare).

### InAddition Bookkeeping’s Digital Growth Journey
URL: https://newsiteagency.com/work/inaddition-bookkeeping
Client: InAddition Bookkeeping
Industry: Accounting, Bookkeeping, Financial Services
Service categories: web-development, seo, framer-agency
Industry categories: finance

How New Site Agency rebuilt InAddition Bookkeeping’s website with SEO, content, and local optimisation to drive enquiries from Melbourne businesses.

InAddition Bookkeeping partnered with **New Site Agency** to modernise its digital presence and boost visibility in Melbourne’s competitive bookkeeping market. The goal was clear — create a professional, trustworthy website that converts visitors into clients and performs strongly in local search.

Our team delivered a complete digital rebuild using **Framer**, combining clean design, intuitive navigation, and clear service messaging. Every page was written and structured with **technical SEO** and **conversion in mind**, ensuring that search engines — and potential clients — could easily understand what InAddition offers and why they stand out.

To strengthen local visibility, we implemented a **Local SEO strategy** tailored to Melbourne-based searches. This included optimising the **Google My Business profile**, building out location-rich service pages, and introducing structured data for better search result visibility.

The project also focused on **content optimisation**, rewriting service descriptions, and introducing educational blog articles around BAS lodgement, tax compliance, and small business bookkeeping — all designed to build authority and drive organic traffic.

## **Key Deliverables**

-   New **Framer website** designed for clarity, trust, and conversion
    
-   Comprehensive **technical SEO setup**, including schema, meta, and accessibility
    
-   **Local SEO optimisation** for Melbourne and surrounding suburbs
    
-   **Content strategy and blog development** focused on compliance and growth topics
    
-   **Google My Business** refresh and citation improvements
    

## **The Result**

InAddition Bookkeeping now has a website that feels as professional as the services they deliver — fast, modern, and optimised for local growth. Organic visibility and inbound enquiries have both increased since launch, and the business is now well-positioned to expand its digital footprint across Victoria.

> “Our new website truly reflects who we are. Clients tell us it’s easier to find us online and understand exactly what we do. The SEO improvements are already paying off.”

> — _Linda, Founder, InAddition Bookkeeping_

### JKingFit’s Custom Web Solution & Mindbody Integration
URL: https://newsiteagency.com/work/jkingfit-gym
Client: JKingFit
Industry: Fitness, Gym, Training
Service categories: web-development
Industry categories: Not specified

Discover how New Site Agency built JKingFit a custom website with seamless Mindbody integration, streamlining bookings and enhancing member experience.

## Background

JKingFit is a gym and fitness brand committed to helping members reach peak performance through structured training and expert coaching. Based in Melbourne’s south-east, JKingFit needed a modern website that not only showcased its services but also delivered a seamless booking and membership experience.

## The Challenge

-   **Limited online functionality:** The old site couldn’t fully support bookings or class management.
    
-   **Disjointed user journey:** Members had to jump through multiple steps to book a class.
    
-   **Scalability issues:** Without proper integrations, the digital setup couldn’t support future growth.
    

## The Solution

New Site Agency worked with JKingFit to deliver a tailored digital solution with seamless integration at its core.

**What we delivered:**

1.  **Custom Website Build**
    
    -   Designed and developed a responsive, mobile-first website tailored to JKingFit’s brand.
        
    -   Optimised navigation and UX for quick access to classes, schedules, and services.
        
2.  **Mindbody Integration**
    
    -   Embedded **Mindbody** directly into the site for real-time class bookings and membership management.
        
    -   Simplified the booking process, creating a frictionless member experience.
        
3.  **Ongoing Support & Optimisation**
    
    -   Provided technical support to ensure continuous performance.
        
    -   Delivered refinements and updates to support JKingFit as membership demand grew.
        

## Results

The new platform transformed JKingFit’s digital presence and strengthened its growth foundation.

-   **Seamless booking experience** with full Mindbody integration.
    
-   **Enhanced member satisfaction** through a modern, mobile-friendly site.
    
-   **Reduced admin work** thanks to automated class scheduling and management.
    
-   **Future-ready digital setup** to scale with business growth.

### Kaizen’s Running App Growth Journey
URL: https://newsiteagency.com/work/kaizen-app
Client: Kaizen
Industry: Fitness Tech, Sports, Apps
Service categories: web-development, seo, framer-agency
Industry categories: Not specified

See how we built Kaizen’s site with SEO, pace tools, glossary, blogs, and a 5,000+ race directory to drive global running app growth.

## Background

Kaizen is a London-based running app built to help athletes train smarter. With features like flexible weekly targets, accurate race predictions, and seamless Strava integration, Kaizen empowers runners to improve steadily over time. While the product offered strong in-app value, its digital presence wasn’t reaching enough runners searching online for tools, races, and training advice.

## The Challenge

**Low visibility:** New runners couldn’t easily discover Kaizen when searching for race tools or training content.

**Competitive search rankings:** High-intent keywords like _marathon pace calculator_ and _London running races_ were dominated by established players.

**Limited content structure:** Without a glossary, blog hub, or race database, Kaizen was missing long-tail SEO opportunities.

**Weak conversion flow:** The website wasn’t optimised for app sign-ups or engagement.

<img src="https://framerusercontent.com/images/NUxmzRDdELeIDY9HhRpKfXFyjeI.png?width=3524&height=2348" alt="Kaizen’s early MVP site on Squarespace" width="3524" height="2348" />

— Kaizen’s early MVP site on Squarespace

## The Solution

To help Kaizen scale, New Site Agency built a growth marketing framework focused on **SEO, structured content, and conversion-driven design**. While Kaizen focused on improving their app, we turned their website into a global acquisition engine for new runners.

**Our approach included:**

1.  **SEO & Growth Strategy**
    
    -   Defined a keyword strategy around high-intent running terms like _pace calculator_ and _marathon races_.
        
    -   Built a long-tail SEO plan with content designed to rank for thousands of queries.
        
2.  **Website Transformation**
    
    -   Moved from Squarespace to a **custom Framer site** built for speed, SEO, and conversions.
        
    -   Designed clear landing pages with stronger calls-to-action to drive app downloads and engagement.
        
    -   Structured navigation around **tools, races, and content hubs** so users could find value quickly.
        
3.  **Interactive Tools & Content**
    
    -   Developed an **advanced pace calculator** with Strava sync to encourage repeat visits.
        
    -   Built a **race directory of 5,000+ events**, making Kaizen the go-to destination for runners worldwide.
        
    -   Launched a **running glossary** and training content hub, creating a structured SEO foundation.
        
    -   Integrated **podcasts and comparison pages** to engage users and build trust.
        
4.  **Optimisation for Scale**
    
    -   Ensured all content was internally linked for SEO authority.
        
    -   Structured data and schema markup to capture AI/LLM answers and rich results.
        
    -   Created a framework that can keep expanding as new features and races are added.
        

We didn’t just redesign Kaizen’s website — we built a scalable system that drives new runners in at the top of the funnel, engages them with valuable tools, and converts them into long-term app users.

## Results

The new website and growth strategy transformed Kaizen into a global destination for runners and a top-of-funnel engine for their app.

**Key outcomes achieved within 12 months:**

-   **+80% organic traffic growth in just 90 days** with sustained month-on-month increases.
    
-   **Domain Rating increased from 2 → 29**, signalling stronger authority in the running space.
    
-   **Referring domains grew from 22 → 77**, thanks to structured content and backlink outreach.
    
-   **3.1K monthly organic visitors** (up from near zero), creating a reliable source of sign-ups.
    
-   **3,000 organic keywords ranked**, including **Top 3 position in the UK for “marathon pace calculator.”**
    
-   **5,000+ race pages indexed**, forming an evergreen SEO moat that drives continuous discovery.
    
-   **Higher conversions** through optimised landing pages, interactive pace tools, and structured calls-to-action.
    

**Impact:** Kaizen went from an invisible MVP site to a globally ranked running resource. The project proved that with the right mix of SEO, content, and interactive tools, even small teams can compete against established players and win new customers at scale.

<img src="https://framerusercontent.com/images/ERNMgxZqsJQYZnuLz8ecwkSM7c.png?width=3524&height=2348" alt="Kaizen’s live race directory" width="3524" height="2348" />

<img src="https://framerusercontent.com/images/0BRIsCyjb5jDFpUI4WgihODNTc.png?width=3524&height=2348" alt="Kaizen’s pace tools" width="3524" height="2348" />

— Kaizen’s live race directory and pace tools

> “New Site Agency didn’t just redesign our site, they built the engine for our growth. From SEO to interactive tools, the transformation has put Kaizen on the map for runners worldwide.”

`— Michael K, Co-Founder, Kaizen`

### Kidstuff Online Retail
URL: https://newsiteagency.com/work/kidstuff
Client: Kidstuff
Industry: Children’s Retail, E-commerce
Service categories: ecommerce, shopify-plus-ecommerce-agency
Industry categories: retail-ecommerce

E-commerce optimisation and Shopify Plus support delivered for Kidstuff as part of our team's earlier agency experience.

> This work was delivered while members of our team were at We Are Digital between 2022 and 2024. It represents prior team experience rather than a direct New Site Agency engagement.

## Background

Kidstuff operates in a fast-moving retail category where product discovery, seasonal campaigns and a dependable checkout experience are central to online performance. The storefront needed to support a broad catalogue while making it easy for parents, gift buyers and families to move from browsing to purchase.

## The Brief

The ongoing programme focused on strengthening the Shopify Plus storefront rather than treating the website as a one-off launch. Priorities included improving how customers navigated the catalogue, supporting campaign and merchandising requirements, and making changes without compromising site stability.

## Work Delivered

- Reviewed key shopping journeys and identified areas of friction across navigation, product discovery and conversion.
- Supported Shopify Plus enhancements and maintenance as trading requirements changed.
- Refined merchandising and content presentation for seasonal and promotional activity.
- Worked with design, development and internal stakeholders to turn commercial priorities into practical releases.
- Considered performance, accessibility and responsive behaviour during ongoing improvements.

## Delivery Approach

Work was planned around active retail operations. Changes were scoped, reviewed and released incrementally so that the team could improve the experience while protecting day-to-day trading. That approach also made it easier to learn from customer behaviour and prioritise the next highest-value improvement.

## Outcome

The engagement gave Kidstuff a more structured way to evolve its online store and respond to changing campaign, catalogue and customer needs. Specific commercial figures are not published, so the value of the work is presented here through the responsibilities and capabilities delivered rather than unsupported performance claims.

### M.J. Bale E-commerce Retail Growth
URL: https://newsiteagency.com/work/mj-bale
Client: M.J. Bale
Industry: Fashion, Retail, E-commerce
Service categories: ecommerce, shopify-plus-ecommerce-agency
Industry categories: retail-ecommerce

Shopify Plus optimisation and customer-experience work delivered for M.J. Bale as part of our team's earlier agency experience.

> This work was delivered while members of our team were at We Are Digital between 2022 and 2024. It represents prior team experience rather than a direct New Site Agency engagement.

## Background

M.J. Bale’s online store needed to carry the same sense of quality and confidence as its physical retail experience. Fashion customers also expect clear product information, straightforward size and fit guidance, and a smooth path between editorial inspiration and purchase.

## The Brief

The programme centred on the continued evolution of the Shopify Plus storefront. The work needed to support trading priorities, improve customer journeys and maintain a polished premium presentation across desktop and mobile.

## Work Delivered

- Supported iterative Shopify Plus improvements and day-to-day e-commerce requirements.
- Reviewed navigation, collection and product journeys with conversion and clarity in mind.
- Helped translate campaign and merchandising needs into reusable digital experiences.
- Refined responsive behaviour and interface details across important shopping touchpoints.
- Collaborated with design, development and client stakeholders on scoped releases.

## Delivery Approach

The work balanced brand detail with commercial practicality. Enhancements were broken into manageable releases, allowing the store to continue trading while customer-facing improvements were reviewed, tested and introduced. This created a repeatable rhythm for prioritising new work without losing sight of platform quality.

## Outcome

The engagement supported a more consistent premium shopping experience and a more adaptable Shopify Plus storefront. M.J. Bale’s confidential trading results are not presented here; the case study focuses on the verified scope of delivery and the e-commerce capabilities strengthened during the engagement.

### My Medical Consult’s Online Healthcare Platform
URL: https://newsiteagency.com/work/my-medical-consult
Client: My Medical Consult
Industry: Health, Telehealth, Digital Healthcare
Service categories: web-development, seo, framer-agency
Industry categories: healthcare

How New Site Agency created a clear, trusted digital platform for Australian telehealth consultations and everyday healthcare services.

## Background

My Medical Consult brings a broad range of everyday healthcare services into one online destination. Patients can find pathways for GP telehealth, medical certificates, general practice, prescriptions, specialist referrals and pathology requests without having to navigate disconnected service websites.

The business needed a digital experience that could make those options easy to understand while communicating the trust, privacy and clinical boundaries expected of an Australian healthcare provider.

## The Challenge

Healthcare journeys are rarely one-size-fits-all. The platform needed to help people recognise the service they require, understand what happens next and move forward with confidence.

Key challenges included:

-   Organising several healthcare services within a simple navigation system
    
-   Building trust through clear practitioner, privacy and suitability information
    
-   Creating consistent conversion paths for different consultation types
    
-   Supporting patients on desktop and mobile at moments when speed and clarity matter
    
-   Establishing a scalable content and SEO foundation for future services
    

## The Solution

New Site Agency created a responsive healthcare platform centred on clear service selection and reassuring communication.

The homepage introduces the service model, surfaces the major care pathways immediately and explains the request-and-review process in plain language. Each pathway can carry its own eligibility, next-step and support information while remaining part of one coherent brand experience.

The site structure also supports dedicated content for healthcare partners, including doctors, specialists, general practices, pharmacies and business customers.

## Key Deliverables

-   Digital strategy and healthcare information architecture
    
-   Responsive website and service navigation
    
-   Consultation and support conversion pathways
    
-   Trust, privacy and clinical suitability messaging
    
-   Partner and business enquiry experiences
    
-   Technical SEO and scalable service-page structure
    
-   Accessible, mobile-first interaction patterns
    

## The Outcome

My Medical Consult now has a focused digital foundation for bringing multiple online healthcare services together. Patients can quickly understand the available care pathways, how requests are reviewed and where to find support, while the business can expand its services and partner network within a consistent platform.

### MyMedicalCert’s Digital Healthcare Platform
URL: https://newsiteagency.com/work/my-medical-cert-digital-healthcare
Client: MyMedicalCert
Industry: Health, Online Healthcare
Service categories: web-development, seo, framer-agency
Industry categories: healthcare

See how New Site Agency built MyMedicalCert’s Framer site with compliant health forms, automation, and SEO, creating a trusted online medical cert platform.

## Background

MyMedicalCert is an Australian healthcare platform providing fast, compliant online medical certificates for workers. To deliver trust, accessibility, and scalability, the business needed a platform that could issue certificates securely while remaining easy for users to navigate.

## The Challenge

-   **Compliance requirements:** Certificates had to meet Australian workplace and healthcare standards.
    
-   **User trust:** The platform needed to feel credible and reliable for workers and employers.
    
-   **Form workflow:** The process for requesting certificates needed to be clear, simple, and accessible.
    
-   **SEO visibility:** To compete, the site needed strong foundations in search ranking.
    

## The Solution

New Site Agency designed and built the MyMedicalCert platform on **Framer**, ensuring security, compliance, and usability from the ground up.

**What we delivered:**

1.  **Framer Website Build**
    
    -   Developed a mobile-first, responsive platform with a streamlined health form flow.
        
    -   Designed for accessibility and user confidence.
        
2.  [**Jotform**](https://www.jotform.com/) **Integration**
    
    -   Embedded **Jotform** to capture patient details in a secure, user-friendly way.
        
    -   Connected form submissions directly into the certificate review process.
        
3.  **Compliance Support**
    
    -   Structured the platform to align with Australian workplace regulations.
        
    -   Added disclaimers and terms to support safe and compliant usage.
        
4.  **SEO & Trust Features**
    
    -   Implemented SEO-ready structures to improve ranking.
        
    -   Built credibility with trust signals across design and content.
        

## Results

The launch of MyMedicalCert created a compliant, user-friendly digital healthcare platform ready to serve workers nationwide.

-   **Mobile-first platform** for quick, secure applications.
    
-   **Streamlined certificate requests** powered by Jotform.
    
-   **Compliance built-in** for Australian workplace acceptance.
    
-   **Improved SEO visibility** with structured site foundations.
    
-   **Trust and credibility established** through clear messaging and professional design.

### Online Blood Tests’ Digital Health E-commerce Platform
URL: https://newsiteagency.com/work/online-blood-tests
Client: Online Blood Tests
Industry: Health, Pathology, E-commerce
Service categories: ecommerce, web-development, seo
Industry categories: healthcare, retail-ecommerce

How New Site Agency built a Shopify health e-commerce experience for finding, ordering and understanding private blood tests across Australia.

## Background

Online Blood Tests makes private pathology easier to access by bringing test discovery, online ordering, referral information and result guidance into one customer journey.

With a catalogue spanning general health, women’s health, men’s health, hormones, fertility, nutrition and performance, the platform needed more than a standard product grid. Customers had to be able to find the right test, understand what it covers and feel confident about every step after checkout.

## The Challenge

The project combined the scale of an e-commerce catalogue with the care required for health information.

Key challenges included:

-   Structuring a large and growing catalogue of tests, panels and biomarkers
    
-   Helping customers browse by health goal, category or individual marker
    
-   Explaining referrals, collection and secure result delivery clearly
    
-   Building conversion paths without making clinical promises
    
-   Supporting technical SEO across collections, products and educational content
    

## The Solution

New Site Agency built a Shopify storefront around discovery, education and a straightforward four-step customer journey.

The experience combines prominent search, curated health categories, popular tests and a build-your-own-test pathway. Product and collection content explains what each option includes, while supporting pages set expectations for pathology referrals, collection locations and secure online results.

The Shopify foundation gives the team a practical way to manage products, categories, pricing and editorial content as the catalogue grows.

## Key Deliverables

-   Shopify storefront design and development
    
-   Product, collection and biomarker information architecture
    
-   Search, navigation and health-category discovery
    
-   Product education and comparison-friendly content
    
-   Referral, collection and results journey communication
    
-   Responsive checkout and account pathways
    
-   Technical SEO for products, collections and resources
    

## The Outcome

Online Blood Tests now has a scalable digital storefront that turns a complex pathology catalogue into a clear customer experience. People can browse by need, order online and understand what happens next, while the business can expand its test range and educational resources through Shopify.

### Prime100 E-commerce Retailer Case Study
URL: https://newsiteagency.com/work/prime100
Client: Prime100
Industry: Pet Nutrition, FMCG, E-commerce
Service categories: ecommerce, shopify-plus-ecommerce-agency
Industry categories: retail-ecommerce

Shopify Plus and customer-journey optimisation delivered for Prime100 as part of our team's earlier agency experience.

> This work was delivered while members of our team were at We Are Digital between 2022 and 2024. It represents prior team experience rather than a direct New Site Agency engagement.

## Background

Prime100 serves pet owners looking for products matched to specific dietary needs. Online customers therefore need more than a conventional product grid: they need clear information, useful pathways through the range and confidence that they are choosing an appropriate option for their dog.

## The Brief

The engagement focused on supporting the Shopify Plus storefront as the brand’s digital requirements evolved. Priorities included making product discovery clearer, improving key customer journeys and maintaining a stable, responsive experience around campaigns and ongoing trading activity.

## Work Delivered

- Supported Shopify Plus maintenance, enhancements and release planning.
- Reviewed product and collection journeys to improve clarity and reduce avoidable friction.
- Helped structure content and merchandising around customer needs and product attributes.
- Considered responsive performance and usability across important storefront templates.
- Coordinated with designers, developers and stakeholders to turn requirements into testable improvements.

## Delivery Approach

Work was delivered in practical increments around the live retail calendar. Each change was considered in the context of the wider storefront so that new campaign or merchandising requirements did not introduce inconsistency elsewhere in the customer journey.

## Outcome

The programme helped Prime100 continue evolving its online store with a clearer, more customer-centred approach to product discovery and conversion. No confidential revenue or conversion figures are included; this page documents the verified work completed and the capabilities supported.

### RAQ Apparel’s Fulfilment & Returns Transformation
URL: https://newsiteagency.com/work/raq-apparel
Client: RAQ Apparel
Industry: Fashion, Swimwear, E-commerce
Service categories: ecommerce, seo
Industry categories: retail-ecommerce

Discover how we helped RAQ Apparel scale their inclusive swimwear brand—from Shopify operations to returns, 3PL integration, and growth-ready systems.

## Background

RAQ Apparel is a Melbourne-born swimwear label created “by busty people, for busty people.” With bikinis available in 66 bra sizes starting from a D cup, the brand offers minimalist designs that combine comfort, support, and style. As RAQ expanded into Australia and the US, operational bottlenecks in fulfilment and returns began limiting both customer experience and growth potential.

## The Challenge

**Outdated fulfilment process:** Manual workflows made it difficult to manage order volume and scale operations.

**Disjointed returns system:** Customers lacked a seamless way to manage returns, creating frustration and more support tickets.

**Inefficient staff workflows:** Team members were spending excessive time resolving fulfilment and returns issues instead of focusing on growth.

## The Solution

New Site Agency partnered with RAQ to stabilise their operations and prepare for scale with Shopify integrations and streamlined processes.

**What we delivered:**

1.  **3PL Migration on Shopify**
    
    -   Connected RAQ’s Shopify stores in AU and US to a new third-party logistics partner.
        
    -   Automated order flow for faster, more reliable fulfilment.
        
2.  **Loop Returns Integration**
    
    -   Implemented [**Loop Returns**](https://www.loopreturns.com/) across both storefronts, giving customers a self-service portal for returns and exchanges.
        
    -   Reduced manual handling and improved customer satisfaction.
        
3.  **Operational Training & Documentation**
    
    -   Developed new standard operating procedures.
        
    -   Trained staff to confidently use the updated systems.
        
4.  **Growth Enablement**
    
    -   Introduced **SEO initiatives** to improve brand visibility.
        
    -   Built a **Fit Guide Quiz** to drive engagement and support conversions.
        

## Results

The transformation delivered immediate operational improvements and long-term growth potential.

-   **Faster, more reliable fulfilment** through automated 3PL workflows.
    
-   **Reduced support load** with a seamless returns experience.
    
-   **Higher customer satisfaction** thanks to quicker exchanges and clearer processes.
    
-   **Stronger growth foundation** with SEO and onsite engagement tools.
    

> “_Phil is the go-to guy for anything Shopify and technical. He streamlined our fulfilment and returns, trained our team, and made things run smoother for staff and customers. We’re now also working with him on SEO initiatives and our new Fit Guide quiz._”

`— RAQ Apparel Team`

### Skip Waste Australia Brand Identity for Waste Services
URL: https://newsiteagency.com/work/skip-waste-aus-branding
Client: Skip Waste AUS
Industry: Waste Collection, Environmental Services, Branding
Service categories: Not specified
Industry categories: Not specified

A clear, high-contrast identity for a Victorian waste collection service, designed to work across equipment, vehicles and digital applications.

## Background

Skip Waste AUS provides waste collection services across Victoria. The business needed a practical, recognisable identity that could communicate clearly in the field and remain consistent across vehicles, equipment, workwear, printed materials and digital touchpoints.

New Site Agency developed a focused visual system around a bold wordmark, a distinctive “W” device and a high-contrast blue palette.

## The Challenge

Waste collection brands need to be understood quickly. The identity may appear on moving vehicles, large equipment, roadside signage or small digital applications, so it must remain clear at very different sizes and viewing distances.

The brand needed to:

- Make the Skip Waste name immediate and easy to read.
- Create a distinctive visual idea without making the category feel complicated.
- Feel modern, capable and dependable.
- Work in positive and reversed colour applications.
- Scale from compact digital placements to vehicles and waste collection equipment.

## A Wordmark Built Around the “W”

The Skip Waste wordmark uses strong geometric letterforms to create a direct, practical presence. Two angled blue strokes form the “W”, linking the two words while giving the identity its most recognisable feature.

The device introduces forward movement and provides an ownable point of difference without reducing legibility. It can remain part of the complete wordmark or become a recurring graphic cue within larger brand compositions.

<div class="not-prose grid grid-cols-1 gap-4 md:grid-cols-2">
  <img src="/images/work/skip-waste-logo-light.webp" alt="Skip Waste black and blue wordmark on a white background" width="1000" height="1000" loading="lazy" decoding="async" />
  <img src="/images/work/skip-waste-logo-dark.webp" alt="Skip Waste white and blue wordmark on a deep blue background" width="1000" height="1000" loading="lazy" decoding="async" />
</div>

## A Practical High-Contrast Colour System

Deep blue gives the identity authority and a strong field colour, while the brighter blue “W” brings energy and visibility. Black and white applications provide straightforward alternatives for light backgrounds, documents and situations where the full brand colour is unavailable.

The limited palette keeps the system easy to reproduce and helps the wordmark stay consistent across operational and customer-facing materials.

## Designed for Waste Collection in Victoria

The identity was developed to sit confidently beside real waste collection equipment. The blue system connects naturally with the skip imagery, while the bold wordmark remains visible against photography and at the larger scale required for vehicles and outdoor applications.

<img src="/images/work/skip-waste-brand-application.webp" alt="Skip Waste brand composition beside a blue skip being lifted by a collection vehicle" width="1200" height="628" loading="lazy" decoding="async" />

## Key Deliverables

- Brand positioning and visual direction.
- Primary wordmark and distinctive “W” device.
- Light and dark logo applications.
- Core colour and contrast system.
- Photography and composition direction.
- Scalable applications for vehicles, equipment, print and digital use.

## The Outcome

Skip Waste AUS has a clear identity designed for the practical demands of a Victorian waste collection service. The wordmark is direct and legible, while the blue “W” provides a memorable element that can carry recognition across different formats.

The resulting system gives the business a consistent foundation for customer communications and operational applications without losing the straightforward character required in the category.

### Strategy & Website Development for The Ithacan Historical Society
URL: https://newsiteagency.com/work/the-ithacan-historical-society
Client: The Ithacan Historical Society
Industry: Non-Profit, Historical Society, E-commerce
Service categories: web-development
Industry categories: Not specified

See how New Site Agency migrated The Ithacan Historical Society to Squarespace, delivering a modern site with e-commerce, training, and ongoing usability.

## Background

The Ithacan Historical Society is a non-profit organisation dedicated to preserving and celebrating the history, culture, and stories of the Ithacan community. To expand its reach and better serve members and supporters, the Society needed a modern, easy-to-manage website that could handle both informational and e-commerce needs.

## The Challenge

-   **Outdated custom platform:** The old site was difficult to update, costly to maintain, and lacked flexibility.
    
-   **Limited e-commerce functionality:** Selling memberships, donations, and products online was clunky.
    
-   **Knowledge gap:** The Society required training and documentation to confidently manage the new platform.
    

## The Solution

New Site Agency partnered with The Ithacan Historical Society to deliver a clear roadmap, efficient build, and smooth transition to a new platform.

**What we delivered:**

1.  **Strategic Roadmapping & Documentation**
    
    -   Scoped requirements for both NPO and e-commerce needs.
        
    -   Produced solution documentation to guide the project.
        
2.  **Website Migration & Build**
    
    -   Migrated the site from a custom system to **Squarespace** for ease of use and lower ongoing costs.
        
    -   Designed a clean, user-friendly site aligned with the Society’s identity.
        
    -   Integrated e-commerce for memberships, donations, and online purchases.
        
3.  **Training & Handover**
    
    -   Delivered tailored training sessions for Society staff and volunteers.
        
    -   Supplied handover materials to ensure confident ongoing management.
        

## Results

The new site gave the Ithacan Historical Society a modern digital home that empowers them to share their mission, engage their community, and fundraise more effectively.

-   **Lower maintenance costs** with Squarespace replacing the custom system.
    
-   **Improved usability** for staff and volunteers managing updates.
    
-   **Enhanced fundraising potential** through streamlined donations and e-commerce.
    
-   **Modern design and navigation** that better engages visitors.
    

> “_New Site Agency provided us with a clear roadmap, a modern website, and the confidence to manage it ourselves. The transition has made a huge difference to how we connect with our community._”

`— The Ithacan Historical Society Team`

### TENA Australia E-commerce Success Story
URL: https://newsiteagency.com/work/tena
Client: TENA Australia
Industry: Healthcare, Personal Care, E-commerce
Service categories: ecommerce, shopify-plus-ecommerce-agency
Industry categories: healthcare, retail-ecommerce

Shopify Plus support, accessibility and e-commerce optimisation delivered for TENA Australia as part of our team's earlier agency experience.

> This work was delivered while members of our team were at We Are Digital between 2022 and 2024. It represents prior team experience rather than a direct New Site Agency engagement.

## Background

TENA Australia supports customers making considered and often sensitive healthcare purchases. The digital experience needed to make information easy to understand, protect customer confidence and provide accessible paths to relevant products and support.

## The Brief

The ongoing e-commerce programme focused on improving the Shopify Plus experience while supporting trading, campaign and promotional requirements. Work needed to respect the brand’s healthcare context and help a wide range of customers navigate the store comfortably.

## Work Delivered

- Supported Shopify Plus enhancements, maintenance and campaign delivery.
- Reviewed customer journeys with particular attention to clarity, accessibility and responsive usability.
- Helped organise product and educational content so customers could make more informed choices.
- Supported promotional functionality, including Bold Discounts, within the wider storefront experience.
- Collaborated with design, development and stakeholder teams on scoped, testable releases.

## Delivery Approach

Changes were assessed against both commercial requirements and the needs of customers seeking discreet, understandable information. Iterative delivery allowed the team to improve important journeys while keeping the live store dependable and consistent.

## Outcome

The programme supported a more usable and adaptable e-commerce experience for TENA Australia. Confidential trading and customer data are not published, so this case study documents the delivery scope and experience improvements without inventing numerical results.

### The Hunt Gym’s Local Digital Growth Journey
URL: https://newsiteagency.com/work/the-hunt-gym
Client: The Hunt
Industry: Fitness, Gym, Training
Service categories: web-development, seo, google-ads-ppc, framer-agency
Industry categories: Not specified

See how The Hunt Gym grew with a Framer website, Mindbody integration, local SEO, exact-match Google Ads, and conversion tracking.

## Background

The Hunt Gym is a strength and conditioning facility based in St Kilda, Melbourne. With a strong community of members, The Hunt needed a digital presence that reflected its premium training offering and could scale alongside the business.

## The Challenge

-   **Outdated website:** The original site lacked the design and structure to convert visitors into members.
    
-   **Limited online visibility:** Local SEO and Google My Business were underutilised, making it harder to attract new members.
    
-   **Inefficient integrations:** Managing bookings and memberships required a seamless connection with Mindbody, but the existing setup was clunky.
    
-   **Low marketing impact:** Paid campaigns were not fully optimised to capture local demand.
    

## The Solution

New Site Agency has been a long-term partner of The Hunt Gym, evolving its digital presence since 2020.

**Phase 1: Initial Build & Support (2020–2024)**

-   Developed a **custom website** integrated with Mindbody for smooth class bookings and membership management.
    
-   Provided **ongoing support and enhancements**, ensuring stability and improvements as the business grew.
    
-   Managed **Google Ads and Facebook Ads campaigns** to increase awareness and engagement.
    

**Phase 2: Digital Transformation (2025)**

-   Migrated the site to **Framer**, delivering a fresh design optimised for conversions and local SEO.
    
-   **Optimised Google My Business profile**, boosting visibility in St Kilda searches for gyms and training.
    
-   Relaunched **Google Ads campaigns** focused on hyper-local targeting to attract new members in the area.

### Local PPC & Conversion Tracking

We structured Google Ads around tightly targeted, exact-match keywords with clear local intent, including searches for strength and conditioning, personal training, and gyms in and around St Kilda. Ad groups and landing-page messaging were aligned to the service being searched for, helping prospective members reach a relevant next step quickly.

Conversion tracking was set up for the actions that signal genuine membership interest, including enquiry submissions and key booking or contact actions. This gave The Hunt a reliable view of which search terms were bringing prospective members to the site and allowed campaigns to be refined around traffic with a stronger likelihood of converting.
    

## Results

The Hunt Gym now has a modern, SEO-optimised website that better reflects its brand and services, paired with stronger local visibility and targeted ads to drive memberships.

-   **New Framer website** designed for conversions and mobile optimisation.
    
-   **Improved local rankings** via SEO and Google My Business optimisation.
    
-   **Stronger ad performance** with Google Ads campaigns focused on the St Kilda area.

-   **Clearer campaign attribution** through exact-match keyword targeting and conversion tracking for high-intent actions.
    
-   **Long-term digital partnership** providing continuity and strategic growth.
    

> "_The team at New Site Agency has been with us from the start, building, maintaining, and evolving our digital presence. The new site and local marketing push have already helped us connect with more people in St Kilda._"

`— Ed, Founder, The Hunt`

### Tony’s Chocolonely’s Global Migration to Shopify Plus
URL: https://newsiteagency.com/work/tonys-chocolonely
Client: Tony’s Chocolonely
Industry: Food & Beverage, FMCG, E-Commerce
Service categories: ecommerce, shopify-plus-ecommerce-agency, seo
Industry categories: retail-ecommerce

See how Tony’s Chocolonely migrated 7 global stores from Sofia CMS to Shopify Plus, cutting costs, boosting speed, and empowering local teams worldwide.

## Background

Tony’s Chocolonely is a mission-driven chocolate company dedicated to creating a fairer cocoa industry. For years, the brand ran its e-commerce operations on a custom-built Sofia CMS platform. While functional, Sofia became increasingly restrictive:

-   High maintenance costs for updates and new features
    
-   Limited scalability for global expansion
    
-   Complex content management that required developer support
    
-   Inconsistent customer experience across regions
    

As Tony’s international presence grew, the business needed a flexible, scalable, and cost-effective commerce platform that could empower local teams, reduce technical debt, and support global growth.

## The Project Goal

Migrate Tony’s Chocolonely’s online stores from Sofia CMS to **Shopify Plus** across 7 regions (Netherlands, Belgium, Germany, UK, US, Austria, and Global), while:

-   Maintaining brand identity and storytelling across all markets
    
-   Empowering local teams with autonomy over content and campaigns
    
-   Enabling growth through integrated tools for marketing, fulfilment, and personalisation
    
-   Reducing reliance on heavy development cycles and lowering platform costs
    

## My Role

Our founder Philip worked internally at Tony’s Chocolonely and alongside multiple specialist partners to deliver this complex migration. Acting as both product manager and solution architect, I bridged business, design, and technology needs to ensure a smooth transition to Shopify Plus.

I coordinated across Tony’s internal teams (IT, e-commerce, retail, design, and operations) while managing external partners including AskPhill (Shopify experts), Wolfpack (OMS and ERP integration specialists) DokOnline (SEO), and Bitfactory (Custom wrapper creator).

My responsibilities included:

-   Driving the overall migration roadmap and aligning stakeholders from executives to local market managers
    
-   Gathering regional requirements to meet tax, shipping, and language regulations
    
-   Designing the global commerce architecture and selecting/integrating apps for B2B, subscriptions, and personalisation
    
-   Overseeing content and catalogue migration while safeguarding SEO equity
    
-   Managing rollout risks, training, and handover to local teams
    

Through this role, I ensured the project not only met technical and operational requirements but also empowered local markets to grow autonomously while staying true to Tony’s global brand mission.

## Key Actions & Deliverables

-   **Platform Audit & Requirements Gathering** – Defined must-have vs. nice-to-have features for Shopify Plus
    
-   **Multi-Market Strategy Design** – Built a global theme with localised storefronts for 7 regions
    
-   **Content & Data Migration** – Migrated product catalogues, mapped content, and preserved SEO equity with redirects and structured data
    
-   **Checkout & Payment Localisation** – Configured tax rules, shipping rates, and payment options per region
    
-   **Integration Ecosystem Build** – Connected Shopify Plus with ERP, fulfilment partners, Klaviyo, subscriptions, and loyalty tools
    
-   **B2B Enablement** – Delivered a framework for wholesale, corporate gifting, and bulk orders
    
-   **Training & Handover** – Produced documentation and ran workshops to upskill local teams
    

## Challenges & Solutions

-   **Seasonal Disruption Risk** – Phased rollouts avoided peak periods like Valentine’s Day and Christmas, with parallel runs and fallback plans.
    
-   **Brand Storytelling vs. Local Needs** – Designed a flexible content system that kept core brand elements consistent while enabling localisation.
    
-   **Regulatory Complexity Across Regions** – Used Shopify Plus scripts and tailored checkout flows to meet tax, legal, and fulfilment needs.
    

## The Results

-   **7 markets launched** on Shopify Plus within 7 months

-   **30% faster time-to-market** for campaigns and product launches

-   **Lower maintenance costs** with reduced reliance on custom development

-   **Improved local autonomy** – teams can now launch promotions and update content independently

-   **Foundation for future growth** – supporting expansion into new regions, B2B, subscriptions, and collaborations
    

## Conclusion

The migration to Shopify Plus transformed Tony’s Chocolonely’s global e-commerce operations. By moving away from a rigid, developer-heavy platform, Tony’s gained agility, scalability, and cost efficiency—empowering local teams to tell their story and support the brand’s mission of making **100% slave-free chocolate the norm** across the world.

### Training Connect Brand & National Training Marketplace
URL: https://newsiteagency.com/work/training-connect
Client: Training Connect
Industry: Education, Training, Marketplace Technology
Service categories: web-development, seo
Industry categories: education

A refreshed Australian training brand and comparison-led marketplace for finding nationally recognised courses and organisations.

## Background

Finding nationally recognised training in Australia often means moving between government registers, individual Registered Training Organisation websites and course pages that present information in different ways. Learners and workplaces can struggle to understand which course fits their needs, who offers it and what to do next.

Training Connect was created to make that journey clearer. The platform needed to bring course discovery, RTO information, comparison and enquiries into one coherent marketplace while preserving the important distinction between an independent discovery service and the accredited organisations responsible for training delivery.

## The Challenge

The project had to create a recognisable national brand and serve three different audiences—individual learners, workplaces and RTO partners—without making the experience feel complex.

Key challenges included:

- Creating a clear identity that could represent training across different industries and audiences.
- Structuring nationally recognised courses, unit codes and provider information consistently.
- Making search useful for both plain-language needs and exact course or RTO queries.
- Helping users compare options without obscuring official training information.
- Creating clear enquiry and partnership workflows with appropriate privacy and compliance boundaries.
- Building a scalable foundation for new courses, organisations, guides and marketplace features.

## A Recognisable Australian Training Brand

New Site Agency created a confident identity around the promise of “Connecting Australia to accredited training”. The bold uppercase wordmark makes the service immediately legible, while the lighter “Connect” treatment introduces movement and a clear relationship between the two words.

The identity system uses a focused blue, green and navy palette with white applications for contrast. This gives Training Connect enough flexibility to move between digital interfaces, campaign artwork, partner communications and course content while remaining recognisable.

<img src="/images/work/training-connect-brand-system.webp" alt="Training Connect identity board showing wordmark, tagline, colour and logo variations" width="1600" height="989" loading="lazy" decoding="async" />

## From Identity to Campaign

The brand was designed to work with real training environments rather than as a standalone logo. Clear colour fields, direct typography and practical imagery create a system that can speak to people looking for accredited training across construction, infrastructure and other Australian industries.

<div class="not-prose grid grid-cols-1 gap-3 md:grid-cols-2">
  <img src="/images/work/training-connect-brand-campaign.webp" alt="Training Connect campaign artwork with the tagline Connecting Australia to accredited training and a worker at height" width="1200" height="628" loading="lazy" decoding="async" />
  <img src="/images/work/training-connect-logo-application.webp" alt="Training Connect stacked wordmark on a blue square brand application" width="1000" height="1000" loading="lazy" decoding="async" />
</div>

## Designing the Marketplace Experience

New Site Agency designed and developed a focused marketplace experience around the decisions users actually need to make.

The homepage combines a prominent search experience with direct pathways to browse courses, find an organisation or compare training. Course listings explain the recognised training product, surface available organisations and connect users to a structured enquiry flow. RTO pages and partnership content give providers a clear route to participate while keeping responsibility for enrolment, delivery, assessment and certification explicit.

The visual identity carries into the interface through confident blue actions, a deep navy supporting colour, large direct typography and consistent information hierarchy. The result feels connected to the brand while keeping dense training information easy to scan.

<div class="not-prose grid grid-cols-1 gap-3 md:grid-cols-2">
  <img src="/images/work/training-connect-courses-screen.webp" alt="Training Connect courses listing with course cards, recognised training information and comparison pathway" width="1600" height="1011" loading="lazy" decoding="async" />
  <img src="/images/work/training-connect-course-detail-screen.webp" alt="Training Connect course detail page for entering and working in confined spaces" width="1600" height="932" loading="lazy" decoding="async" />
</div>

## Course Discovery and Comparison

Comparison was designed as a core marketplace feature rather than a secondary utility. Users can select recognised courses, review official product information side by side and move into a relevant enquiry path without losing context.

The information architecture supports:

- Search by course name, unit code or RTO.
- Nationally recognised course detail pages.
- Registered Training Organisation listings.
- Side-by-side course comparison.
- Individual and workplace enquiry workflows.
- RTO partnership registration and verification.
- Educational guides and marketplace news.

Technical SEO, structured content, accessible interaction patterns and clear links to official government records were built into the platform from launch.

<img src="/images/work/training-connect-compare-screen.webp" alt="Training Connect course comparison interface showing two recognised courses side by side" width="1600" height="1012" loading="lazy" decoding="async" />

## A Consistent Supporting Experience

The same visual system extends beyond the key discovery screens. Navigation, search, enquiries, editorial content and the footer all use the brand palette and typographic hierarchy consistently, giving the marketplace a coherent experience from first search through to an enquiry or partner pathway.

<img src="/images/work/training-connect-footer-screen.webp" alt="Training Connect website footer with newsletter, discovery, partner and support pathways" width="1600" height="795" loading="lazy" decoding="async" />

## Key Deliverables

- Brand positioning and visual identity.
- Wordmark, colour and campaign system.
- Marketplace strategy and product information architecture.
- Responsive website and web application development.
- Course, RTO, search and comparison experiences.
- Structured enquiry and RTO partnership forms.
- Technical SEO, metadata and structured-data foundations.
- Privacy-conscious form handling and clear service boundaries.
- Scalable content models for courses, organisations, guides and news.

## The Outcome

Training Connect launched as a clear, production-ready marketplace where people can search for nationally recognised courses, review provider information, compare options and enquire about availability.

The project gives Training Connect both a distinctive national identity and a digital platform built around real training decisions. Australian RTOs have a structured way to register interest, publish verified marketplace listings and connect existing enquiry or booking pathways, while the modular foundation is ready to support a growing course catalogue, new provider relationships and richer discovery tools over time.

### Website Support & Maintenance for Katalyst Foundation
URL: https://newsiteagency.com/work/katalyst-foundation
Client: Katalyst Foundation
Industry: Non-Profit, Community Development
Service categories: web-development
Industry categories: education

See how New Site Agency provided website support and maintenance for Katalyst Foundation, ensuring their non-profit site stayed secure, updated, and effective.

## Background

Katalyst Foundation is a non-profit initiative created by KOOKAÏ Australia, focused on empowering communities through education, training, and sustainable projects. Their website is a vital tool for sharing stories, driving awareness, and engaging donors and supporters.

## The Challenge

-   **Ongoing upkeep:** As a non-profit, the Foundation needed consistent support to ensure its website remained functional and effective.
    
-   **Content updates:** Regular changes to projects, initiatives, and campaigns required reliable technical support.
    
-   **Risk of downtime:** Without dedicated maintenance, the site risked lapses in performance or accessibility.
    

## The Solution

New Site Agency partnered with Katalyst Foundation to provide **dedicated website support and maintenance**, ensuring the platform continued to deliver impact.

**What we delivered:**

1.  **Technical Maintenance**
    
    -   Monitored performance and resolved bugs to prevent downtime.
        
    -   Ensured site security and reliability.
        
2.  **Content Support**
    
    -   Assisted with ongoing content updates to highlight new campaigns and initiatives.
        
    -   Optimised pages for clarity and engagement.
        
3.  **Reliable Partnership**
    
    -   Acted as an on-call support partner for the Foundation’s team.
        
    -   Delivered fixes and updates quickly to keep momentum across campaigns.
        

## Results

The Katalyst Foundation’s website remained stable, engaging, and up-to-date, allowing the organisation to focus on its mission instead of technical issues.

-   **Consistent reliability** with fewer technical issues.
    
-   **Up-to-date campaigns and initiatives** showcased to supporters.
    
-   **Peace of mind** for the team with dedicated support on hand.

## Articles

### Product Configurators: How AI Will Transform Personalised Commerce
URL: https://newsiteagency.com/blog/ai-product-configurators-personalised-commerce
Published: 2026-08-02

Explore seven leading product configurators and learn how AI-powered personalisation can improve buying confidence, order value and customer insight.

For years, e-commerce has asked customers to browse a catalogue and choose the closest available product. Product configurators reverse that relationship. They let the customer shape the product around their needs, see the consequences of each decision and move forward with greater confidence.

This model is already well established in cars, homes and premium bicycles. It is also appearing in everyday products such as personalised food and gifts. As artificial intelligence makes guided recommendations, image creation and product visualisation easier to deliver, configurators will spread into many more industries.

The opportunity is bigger than adding a colour selector to a product page. A good configurator connects customer intent, product rules, visual presentation, pricing, availability and fulfilment in one guided experience.

<p class="not-prose mt-5 border-l-2 border-neutral-300 pl-4 text-sm leading-relaxed text-neutral-600"><strong class="font-medium text-neutral-900">Hero image sources:</strong> Interface screenshots from the Samara, Tesla, Volvo, Land Rover, Cowboy and Veloretti configurators referenced in this article. Screenshots were captured on 2 August 2026 for editorial analysis; all product names, interfaces and imagery remain the property of their respective owners.</p>

## What is a product configurator?

A product configurator is an interactive buying tool that helps a customer assemble a valid version of a product or service. Depending on the product, it may include:

- Model, size or package selection
- Colours, materials and finishes
- Features, components and accessories
- Personalised text, imagery or artwork
- Live pricing and finance options
- Compatibility and manufacturing rules
- Delivery estimates and service availability
- A saved configuration, quote request or direct checkout

Personalisation and configuration overlap, but they are not identical. Personalisation changes a product for an individual, such as adding a name to a chocolate wrapper. Configuration combines approved options into a valid product, such as selecting the engine, wheels and interior of a vehicle. The strongest experiences can do both.

## Seven product configurators worth studying

<ol class="not-prose mt-8 grid list-none gap-4 p-0 sm:grid-cols-2">
  <li class="flex min-w-0 flex-col border border-neutral-200 bg-neutral-50 p-5 transition-colors hover:bg-neutral-100">
    <div class="flex items-center justify-between gap-3">
      <span class="flex size-8 shrink-0 items-center justify-center bg-black text-xs font-medium text-white">01</span>
      <span class="text-right text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Modular homes</span>
    </div>
    <h3 class="mt-6 text-2xl font-medium leading-tight"><a class="underline decoration-neutral-300 underline-offset-4 hover:decoration-black" href="https://www.samara.com/adus/configure" rel="nofollow">Samara Backyard</a></h3>
    <div class="mt-6">
      <p class="text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Customers can shape</p>
      <p class="mt-2 text-base leading-relaxed text-neutral-800">Home model, exterior colours and finishes.</p>
    </div>
    <div class="mt-5 border-t border-neutral-200 pt-5">
      <p class="text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Key lesson</p>
      <p class="mt-2 text-base leading-relaxed text-neutral-800">Make a complex, high-value product feel tangible before a sales conversation.</p>
    </div>
  </li>
  <li class="flex min-w-0 flex-col border border-neutral-200 bg-neutral-50 p-5 transition-colors hover:bg-neutral-100">
    <div class="flex items-center justify-between gap-3">
      <span class="flex size-8 shrink-0 items-center justify-center bg-black text-xs font-medium text-white">02</span>
      <span class="text-right text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Automotive</span>
    </div>
    <h3 class="mt-6 text-2xl font-medium leading-tight"><a class="underline decoration-neutral-300 underline-offset-4 hover:decoration-black" href="https://www.tesla.com/model3/design" rel="nofollow">Tesla Model 3</a></h3>
    <div class="mt-6">
      <p class="text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Customers can shape</p>
      <p class="mt-2 text-base leading-relaxed text-neutral-800">Model, exterior, wheels, interior, technology and purchase options.</p>
    </div>
    <div class="mt-5 border-t border-neutral-200 pt-5">
      <p class="text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Key lesson</p>
      <p class="mt-2 text-base leading-relaxed text-neutral-800">Keep the product, commercial choices and next action in one continuous journey.</p>
    </div>
  </li>
  <li class="flex min-w-0 flex-col border border-neutral-200 bg-neutral-50 p-5 transition-colors hover:bg-neutral-100">
    <div class="flex items-center justify-between gap-3">
      <span class="flex size-8 shrink-0 items-center justify-center bg-black text-xs font-medium text-white">03</span>
      <span class="text-right text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Automotive</span>
    </div>
    <h3 class="mt-6 text-2xl font-medium leading-tight"><a class="underline decoration-neutral-300 underline-offset-4 hover:decoration-black" href="https://www.volvocars.com/au/build/ex30-electric/" rel="nofollow">Volvo EX30</a></h3>
    <div class="mt-6">
      <p class="text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Customers can shape</p>
      <p class="mt-2 text-base leading-relaxed text-neutral-800">Version, colour, wheels, interior and options.</p>
    </div>
    <div class="mt-5 border-t border-neutral-200 pt-5">
      <p class="text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Key lesson</p>
      <p class="mt-2 text-base leading-relaxed text-neutral-800">Use detailed imagery to make subtle design choices easier to compare.</p>
    </div>
  </li>
  <li class="flex min-w-0 flex-col border border-neutral-200 bg-neutral-50 p-5 transition-colors hover:bg-neutral-100">
    <div class="flex items-center justify-between gap-3">
      <span class="flex size-8 shrink-0 items-center justify-center bg-black text-xs font-medium text-white">04</span>
      <span class="text-right text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Automotive</span>
    </div>
    <h3 class="mt-6 text-2xl font-medium leading-tight"><a class="underline decoration-neutral-300 underline-offset-4 hover:decoration-black" href="https://www.landrover.co.uk/lr/en_gb/l663_k27/4d0g3/a-sv-110/ipr/personalise/bodystyle/" rel="nofollow">Land Rover Defender</a></h3>
    <div class="mt-6">
      <p class="text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Customers can shape</p>
      <p class="mt-2 text-base leading-relaxed text-neutral-800">Bodystyle, engine, exterior, wheels, interior, packs and accessories.</p>
    </div>
    <div class="mt-5 border-t border-neutral-200 pt-5">
      <p class="text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Key lesson</p>
      <p class="mt-2 text-base leading-relaxed text-neutral-800">Break a large option set into a logical sequence and provide a clear summary.</p>
    </div>
  </li>
  <li class="flex min-w-0 flex-col border border-neutral-200 bg-neutral-50 p-5 transition-colors hover:bg-neutral-100">
    <div class="flex items-center justify-between gap-3">
      <span class="flex size-8 shrink-0 items-center justify-center bg-black text-xs font-medium text-white">05</span>
      <span class="text-right text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Electric bicycles</span>
    </div>
    <h3 class="mt-6 text-2xl font-medium leading-tight"><a class="underline decoration-neutral-300 underline-offset-4 hover:decoration-black" href="https://nl.cowboy.com/configure" rel="nofollow">Cowboy Cruiser</a></h3>
    <div class="mt-6">
      <p class="text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Customers can shape</p>
      <p class="mt-2 text-base leading-relaxed text-neutral-800">Bike, colour and practical accessories.</p>
    </div>
    <div class="mt-5 border-t border-neutral-200 pt-5">
      <p class="text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Key lesson</p>
      <p class="mt-2 text-base leading-relaxed text-neutral-800">Connect lifestyle choices with useful product information and add-ons.</p>
    </div>
  </li>
  <li class="flex min-w-0 flex-col border border-neutral-200 bg-neutral-50 p-5 transition-colors hover:bg-neutral-100">
    <div class="flex items-center justify-between gap-3">
      <span class="flex size-8 shrink-0 items-center justify-center bg-black text-xs font-medium text-white">06</span>
      <span class="text-right text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Electric bicycles</span>
    </div>
    <h3 class="mt-6 text-2xl font-medium leading-tight"><a class="underline decoration-neutral-300 underline-offset-4 hover:decoration-black" href="https://www.veloretti.com/electric-bikes/ace-two/customizer" rel="nofollow">Veloretti Ace Two</a></h3>
    <div class="mt-6">
      <p class="text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Customers can shape</p>
      <p class="mt-2 text-base leading-relaxed text-neutral-800">Lite or Pro model, colour, accessories and services.</p>
    </div>
    <div class="mt-5 border-t border-neutral-200 pt-5">
      <p class="text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Key lesson</p>
      <p class="mt-2 text-base leading-relaxed text-neutral-800">Start with a simple product decision, then layer on relevant extras.</p>
    </div>
  </li>
  <li class="flex min-w-0 flex-col border border-neutral-200 bg-neutral-50 p-5 transition-colors hover:bg-neutral-100 sm:col-span-2">
    <div class="flex items-center justify-between gap-3">
      <span class="flex size-8 shrink-0 items-center justify-center bg-black text-xs font-medium text-white">07</span>
      <span class="text-right text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Food and gifting</span>
    </div>
    <h3 class="mt-6 text-2xl font-medium leading-tight"><a class="underline decoration-neutral-300 underline-offset-4 hover:decoration-black" href="https://nl.tonyschocolonely.com/en/pages/personalize-your-bar" rel="nofollow">Tony's Chocolonely</a></h3>
    <div class="mt-6 sm:grid sm:grid-cols-2 sm:gap-8">
      <div>
        <p class="text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Customers can shape</p>
        <p class="mt-2 text-base leading-relaxed text-neutral-800">Wrapper colour, text, graphics, templates and uploaded artwork.</p>
      </div>
      <div class="mt-5 border-t border-neutral-200 pt-5 sm:mt-0 sm:border-l sm:border-t-0 sm:pl-8 sm:pt-0">
        <p class="text-xs font-medium uppercase tracking-[0.12em] text-neutral-500">Key lesson</p>
        <p class="mt-2 text-base leading-relaxed text-neutral-800">Turn a standard product into a personal, occasion-based or corporate purchase.</p>
      </div>
    </div>
  </li>
</ol>

## 1. Samara Backyard: configuring a home before speaking to sales

<figure>
  <img src="/images/blog/product-configurator-samara-960w.webp" srcset="/images/blog/product-configurator-samara-480w.webp 480w, /images/blog/product-configurator-samara-960w.webp 960w, /images/blog/product-configurator-samara.webp 1600w" sizes="(min-width: 1024px) 760px, 100vw" alt="Samara Backyard configurator showing an accessory dwelling unit with cladding and roof colour options" width="1600" height="921" loading="lazy" decoding="async" />
  <figcaption>Samara turns architectural choices into a visual, guided buying experience. <span class="mt-1 block">Screenshot source: <a href="https://www.samara.com/adus/configure" rel="nofollow">Samara Backyard configurator</a>, captured 2 August 2026.</span></figcaption>
</figure>

Samara's Backyard configurator demonstrates how configuration can support a considered, high-value purchase. The customer can explore a home visually and compare choices such as cladding and roof colours while keeping the base commercial context visible.

**What works well**

- The building remains the visual focus while choices sit in a dedicated control panel.
- Colour and material decisions update a product that would otherwise be difficult to imagine from a specification sheet.
- The interface makes a major purchase feel more approachable before the customer enters a detailed property or sales process.

**Business lesson:** A configurator does not need to complete the whole sale to create value. For a home, kitchen, fit-out or commercial system, its job may be to educate the buyer and generate a better-qualified enquiry.

**Important note:** High-value configurators must separate the configurable product price from site-specific costs such as permits, installation, delivery or preparation. A beautiful preview should never create false price certainty.

## 2. Tesla Model 3: combining product and purchase decisions

<figure>
  <img src="/images/blog/product-configurator-tesla.gif" alt="Animated Tesla Model 3 configurator showing changes to the model, drivetrain, colour and vehicle specification" width="960" height="533" loading="lazy" decoding="async" />
  <figcaption>Tesla connects the live vehicle configuration with performance, finance and ordering decisions. <span class="mt-1 block">Animated screen recording source: <a href="https://www.tesla.com/model3/design" rel="nofollow">Tesla Model 3 configurator</a>, captured 2 August 2026.</span></figcaption>
</figure>

Tesla's Model 3 configurator is designed as a direct path from interest to order. Model variants, exterior and interior choices, performance information, financing and the primary action remain part of the same experience.

**What works well**

- A strong starting configuration prevents the customer from facing a blank canvas.
- The vehicle preview responds to meaningful options rather than decorative choices alone.
- Pricing and payment context stay close to the selected specification.
- The final action is persistent, so configuration remains connected to purchase intent.

**Business lesson:** A configurator is most commercially useful when every choice updates a coherent order, not just an attractive visual. Price, availability, finance and fulfilment should remain connected to the configuration.

**Important note:** Regional incentives, delivery dates and option availability can change. The product rules and commercial data need to be market-aware and maintained independently of the visual layer.

## 3. Volvo EX30: making subtle options easy to understand

<figure>
  <img src="/images/blog/product-configurator-volvo-960w.webp" srcset="/images/blog/product-configurator-volvo-480w.webp 480w, /images/blog/product-configurator-volvo-960w.webp 960w, /images/blog/product-configurator-volvo.webp 1600w" sizes="(min-width: 1024px) 760px, 100vw" alt="Volvo EX30 configurator showing wheel and interior selections alongside detailed vehicle imagery" width="1600" height="922" loading="lazy" decoding="async" />
  <figcaption>Volvo uses close-up imagery to help customers compare wheels, materials and interior combinations. <span class="mt-1 block">Screenshot source: <a href="https://www.volvocars.com/au/build/ex30-electric/" rel="nofollow">Volvo EX30 configurator</a>, captured 2 August 2026.</span></figcaption>
</figure>

The Volvo EX30 experience gives customers detailed views of choices such as exterior colours, wheels and interior rooms. Volvo also supports a configuration summary that can bring selected options and pricing together.

**What works well**

- Close-up imagery makes small but emotionally important differences easier to evaluate.
- Interior, exterior and wheel options are presented as a coordinated design system.
- The customer can understand what is included and what changes the final specification.

**Business lesson:** Customers need the right visual scale for each decision. A full product view is useful for colour; a close-up is better for upholstery, wheels, texture or finish.

**Important note:** Some visual combinations may be illustrative rather than orderable. The experience should clearly distinguish inspiration from configurations that can actually be produced and delivered.

## 4. Land Rover Defender: managing a large configuration space

<figure>
  <img src="/images/blog/product-configurator-land-rover-960w.webp" srcset="/images/blog/product-configurator-land-rover-480w.webp 480w, /images/blog/product-configurator-land-rover-960w.webp 960w, /images/blog/product-configurator-land-rover.webp 1600w" sizes="(min-width: 1024px) 760px, 100vw" alt="Land Rover Defender configurator showing wheel and brake selections with a vehicle preview and step navigation" width="1600" height="923" loading="lazy" decoding="async" />
  <figcaption>The Defender journey divides a deep option catalogue into manageable stages. <span class="mt-1 block">Screenshot source: <a href="https://www.landrover.co.uk/lr/en_gb/l663_k27/4d0g3/a-sv-110/ipr/personalise/bodystyle/" rel="nofollow">Land Rover Defender configurator</a>, captured 2 August 2026.</span></figcaption>
</figure>

Land Rover has to manage more configuration depth than most retailers. The Defender journey covers bodystyle, model, engine, exterior, wheels, interior, headlining, options, accessories and a final summary.

**What works well**

- A visible step structure tells customers where they are and what remains.
- A large product preview gives immediate feedback as options change.
- Save-build functionality supports a purchase that may take several sessions or involve another person.
- Accessory packs translate many individual items into purpose-led choices.

**Business lesson:** Complexity should be organised around the customer's goal, not the structure of an internal product database. "Adventure" or "urban" packages are easier to understand than a long list of component codes.

**Important note:** Long configurators need save, share and resume features. Without them, customers can lose significant work or avoid experimenting because they fear they cannot return to a preferred build.

## 5. Cowboy Cruiser: connecting product education with customisation

<figure>
  <img src="/images/blog/product-configurator-cowboy-960w.webp" srcset="/images/blog/product-configurator-cowboy-480w.webp 480w, /images/blog/product-configurator-cowboy-960w.webp 960w, /images/blog/product-configurator-cowboy.webp 1600w" sizes="(min-width: 1024px) 760px, 100vw" alt="Cowboy Cruiser electric bicycle configurator with colour choices, component hotspots and luggage rack options" width="1600" height="916" loading="lazy" decoding="async" />
  <figcaption>Cowboy combines a clean bike preview with component education and practical add-ons. <span class="mt-1 block">Screenshot source: <a href="https://nl.cowboy.com/configure" rel="nofollow">Cowboy Cruiser configurator</a>, captured 2 August 2026.</span></figcaption>
</figure>

Cowboy's configurator keeps a large bicycle image on screen while exposing colour and accessory decisions. Interactive hotspots help explain product features without forcing the customer to leave the buying journey.

**What works well**

- The product stays visible while the customer moves through decisions.
- Hotspots turn the configurator into both a selling and education tool.
- Accessories such as a luggage rack are shown in the context of how the bike will be used.

**Business lesson:** Configuration can reduce the gap between technical product detail and lifestyle value. Customers do not just choose a component; they understand why it matters to their daily use.

**Important note:** Interactive product scenes can become heavy on mobile devices. Image and 3D assets need progressive loading, responsive sizes and a usable fallback for slower connections.

## 6. Veloretti Ace Two: a focused three-step journey

<figure>
  <img src="/images/blog/product-configurator-veloretti-960w.webp" srcset="/images/blog/product-configurator-veloretti-480w.webp 480w, /images/blog/product-configurator-veloretti-960w.webp 960w, /images/blog/product-configurator-veloretti.webp 1600w" sizes="(min-width: 1024px) 760px, 100vw" alt="Veloretti Ace Two electric bicycle customizer showing Lite and Pro versions, colours and the next-step action" width="1600" height="922" loading="lazy" decoding="async" />
  <figcaption>Veloretti starts with the core bike decision, then moves into accessories and services. <span class="mt-1 block">Screenshot source: <a href="https://www.veloretti.com/electric-bikes/ace-two/customizer" rel="nofollow">Veloretti Ace Two customizer</a>, captured 2 August 2026.</span></figcaption>
</figure>

Veloretti simplifies its Ace Two journey into three stages: bike, accessories and additional services. The customer first compares Lite and Pro, selects a colour, then continues to relevant extras.

**What works well**

- The Lite and Pro decision is framed in plain language around everyday versus maximum performance.
- Price changes are visible at the point of choice.
- Accessories and services appear after the customer has committed to the core product.
- The main image includes product hotspots and alternative views without making the interface feel overly technical.

**Business lesson:** Not every configurator needs dozens of options. A short, intentional sequence can improve clarity while still creating opportunities for accessories, service plans, delivery options and care products.

**Important note:** Add-ons should be relevant and compatible with the selected product. A smaller set of useful recommendations is more persuasive than a generic cross-sell catalogue.

## 7. Tony's Chocolonely: personalisation for food, gifts and occasions

<figure>
  <img src="/images/blog/product-configurator-tonys-chocolonely.gif" alt="Animated Tony's Chocolonely personalisation tool showing wrapper colour, artwork, image, balloon and text controls" width="960" height="533" loading="lazy" decoding="async" />
  <figcaption>Tony's turns a familiar chocolate bar into a personal or corporate design experience. <span class="mt-1 block">Animated screen recording source: <a href="https://nl.tonyschocolonely.com/en/pages/personalize-your-bar" rel="nofollow">Tony's Chocolonely personalisation tool</a>, captured 2 August 2026.</span></figcaption>
</figure>

Tony's Chocolonely shows that configurators are not limited to expensive products. Customers can personalise a wrapper using colours, graphics, text, templates or uploaded artwork, then save the design and order the finished bars.

**What works well**

- Personalisation gives a standard product a specific occasion and emotional purpose.
- Templates help customers begin quickly, while uploads support more original or branded designs.
- The same tool can serve birthdays, weddings, employee onboarding, campaigns and corporate gifting.
- The preview makes a print product understandable before production.

**Business lesson:** Personalisation can create a premium service layer around a simple product. It can also open new customer segments without requiring an entirely new core product range.

**Important note:** Print configurators must explain production constraints. Tony's notes that nutritional information requires space on the wrapper, printed colours may differ from on-screen RGB previews and small alignment shifts can occur during folding.

## Why configurators are good for businesses

### They make products easier to understand

Customers often struggle to translate product codes, swatches and feature lists into a finished outcome. A live preview makes the relationship between a choice and its result much clearer.

### They can increase order value without relying on generic upsells

Accessories, upgrades and services are more relevant when they are attached to a specific configuration. A roof rack, premium wheel, installation service or gift design becomes part of the customer's intended outcome rather than an unrelated product recommendation.

### They create better sales conversations

A saved configuration gives a sales team useful context before the first call. The customer has already expressed preferences, budget signals and intended use. This can shorten discovery and make the conversation more specific.

### They capture valuable demand signals

Even when a customer does not buy, configuration behaviour can show which colours, features, packages and price points attract attention. That information can guide merchandising, product development and campaign planning when it is collected with appropriate consent and privacy controls.

### They reduce invalid or incomplete orders

A rules-based configurator can prevent incompatible combinations, explain dependencies and require essential information before checkout or quote submission. This is especially valuable for manufactured products and business-to-business orders.

### They connect marketing with operations

The strongest configurators connect to product information, pricing, inventory, customer relationship management, quoting and fulfilment systems. The experience becomes a usable order specification rather than a visual marketing exercise that staff must rebuild manually.

## How AI will change product configuration

AI will not replace the product rules underneath a configurator. Prices, compatibility, availability, safety constraints and manufacturing logic still need reliable source systems. AI is most useful as an easier interface to those systems.

### Conversational guided selling

Instead of understanding every option, a customer could explain what they need: "I commute 20 kilometres each day, carry a laptop and need low maintenance." An AI assistant can translate that intent into a recommended starting configuration and explain the trade-offs.

### Faster visual asset creation

Generative tools can help teams produce concept imagery, lifestyle scenes, material variations and supporting content for a larger number of options. Final product previews still require accurate, approved assets, especially where colour, fit or specification affects the purchase.

### Personalised starting points

A configurator can begin with a relevant default based on stated use, market, budget or previous choices. This reduces the effort of starting from zero while leaving the customer in control.

### Smarter recommendations

AI can recommend compatible accessories, service plans or packages based on the configuration and intended use. Recommendations should include a clear reason and should never bypass compatibility, inventory or eligibility rules.

### Easier content and localisation

Product teams can use AI to draft option descriptions, comparison summaries, market-specific explanations and accessible alternative text. Human review and structured product data remain essential for accuracy.

### Continuous optimisation

Teams can analyse where customers hesitate, reverse choices or abandon a journey. AI can help identify patterns and propose clearer defaults, explanations or sequence changes, which can then be tested rather than automatically published.

## Where configurators will appear next

The same model can work across many verticals:

- **Furniture and interiors:** sofas, storage systems, kitchens, lighting and room layouts
- **Fashion and jewellery:** materials, sizing, engraving, colour combinations and made-to-order pieces
- **Beauty and wellness:** routines and product bundles based on preferences and goals
- **Sport and outdoor equipment:** bicycles, boards, golf equipment, camping systems and team kits
- **Food and gifting:** packaging, flavours, quantities, messages and corporate campaigns
- **Travel and hospitality:** rooms, activities, transfers and flexible experience packages
- **Business-to-business equipment:** machinery, components, capacity, installation and maintenance agreements
- **Professional services:** structured packages, deliverables, timelines and optional support

The common requirement is a product or service with meaningful choices, explainable rules and a result the customer benefits from seeing before they commit.

## How we can plan and build a configurator for your product or service

We can design and build a similar configuration experience around the way your customers choose and the way your business fulfils. The goal is not to copy an automotive configurator. It is to create the shortest trustworthy path from a customer's starting point to an ideal, valid outcome for your product or service.

We begin by defining that ideal state. For a product, it could be a complete, compatible and available configuration ready for checkout or a quote. For a service, it could be the right package, location, appointment, team and delivery timeline. Every screen in the journey should help the customer reach that state or clearly explain why another route is more suitable.

### Map the decisions before designing the screens

Together, we map the information the customer needs to provide, the choices the business needs to make and the rules that connect them. This can include:

- Inventory quantity and availability by location
- Compatible sizes, materials, components and accessories
- Budget, intended use and customer priorities
- Delivery postcode, lead time and installation requirements
- Service eligibility, capacity, appointment availability and team coverage
- Minimum order quantities, production limits and approval requirements
- Regional pricing, taxes, finance and market-specific options
- Customer type, account terms and previous purchases

The flow can then respond to real conditions. An in-stock product may continue directly to checkout. Low stock could show a delivery warning or alternative. An unavailable combination could recommend the nearest valid option. A complex or high-value build could move into a saved design, consultation or quote request without forcing the customer to repeat their decisions.

### Design the path to the ideal state

We map every screen, state and handover the user needs to move through, including:

1. **Starting point:** Identify the product, service, intended use or outcome.
2. **Core configuration:** Collect the decisions that determine compatibility and the base price.
3. **Availability check:** Validate stock, service capacity, region and lead time before offering dependent choices.
4. **Personalisation:** Add colours, finishes, content, accessories or service options that are valid for the selected configuration.
5. **Review and correction:** Show a complete summary, explain conflicts and make it easy to revise an earlier choice.
6. **Commercial handover:** Continue to checkout, booking, quote, consultation or a sales-assisted process with the full configuration attached.

This screen map becomes a practical specification for experience design, product rules, integrations, content, analytics and development. It also identifies the exceptions that can otherwise appear late in a project, such as inventory changing during a session or one option extending the delivery date of the whole order.

### Turn the experience into a delivery roadmap

We can plan the configurator as part of our [delivery roadmap session](/blog/shopify-plus-project-roadmapping-session). The session turns the customer journey and product rules into prioritised features, screens, integrations, dependencies and delivery phases.

An initial release might focus on the core option model, availability rules, responsive screens and a quote or checkout handover. Later phases can add saved configurations, customer accounts, richer visualisation, AI-guided recommendations, sales tools and deeper operational automation. This keeps the first release commercially useful while creating a clear path for the more advanced experience.

The result is a shared plan showing what needs to be designed, built, connected, tested and measured—and how each part helps the customer reach a valid outcome the business can fulfil.

## What a good configurator needs

Before adding AI, businesses should get the foundations right:

1. **A useful default:** Give customers a sensible starting point rather than an empty product.
2. **Clear progress:** Show the current step, completed decisions and what remains.
3. **Visible consequences:** Update the preview, price, delivery and compatibility information as choices change.
4. **Reliable rules:** Prevent invalid combinations and explain why an option is unavailable.
5. **Save and share:** Support considered purchases, collaboration and sales handover.
6. **Mobile and accessible controls:** Every choice should work with touch, keyboard and assistive technology.
7. **Strong performance:** Load only the visual detail the customer needs at each stage.
8. **A complete summary:** Present the final configuration in plain language before checkout or enquiry.
9. **Connected systems:** Keep pricing, inventory, product data and customer records aligned.
10. **Useful analytics:** Measure decisions and friction without collecting more personal data than necessary.

## Start with product rules, then add intelligence

The most successful configurator projects do not begin with 3D or AI. They begin by defining the option model: what customers can change, which combinations are valid, how pricing works and what the business can actually fulfil.

From there, the experience can add the right level of visualisation, connect to commerce and operational systems, and introduce AI where it genuinely reduces customer effort.

Product configurators are moving from a specialist feature for automotive brands to a broader model for personalised commerce. Businesses that make complex choices feel simple, visual and trustworthy will be better positioned for a market where customers increasingly expect products to adapt to them.

If you are exploring a configurator for your business, our [e-commerce](/services/ecommerce), [AI and automation](/services/ai) and [web development](/services/web-development) teams can help define the product rules, map the screens and integrations, and build a commercially useful experience. [Start a project with us](/contact) or use our [delivery roadmap session](/blog/shopify-plus-project-roadmapping-session) to turn the idea into a practical plan.

## Sources and image references

The examples and screenshots in this article were reviewed on 2 August 2026. Product options, prices, availability and interfaces may have changed since capture.

<ul>
  <li><a href="https://www.samara.com/adus/configure" rel="nofollow">Samara Backyard configurator</a></li>
  <li><a href="https://www.tesla.com/model3/design" rel="nofollow">Tesla Model 3 configurator</a></li>
  <li><a href="https://www.volvocars.com/au/build/ex30-electric/" rel="nofollow">Volvo EX30 configurator</a></li>
  <li><a href="https://www.landrover.co.uk/lr/en_gb/l663_k27/4d0g3/a-sv-110/ipr/personalise/bodystyle/" rel="nofollow">Land Rover Defender configurator</a></li>
  <li><a href="https://nl.cowboy.com/configure" rel="nofollow">Cowboy Cruiser configurator</a></li>
  <li><a href="https://www.veloretti.com/electric-bikes/ace-two/customizer" rel="nofollow">Veloretti Ace Two customizer</a></li>
  <li><a href="https://nl.tonyschocolonely.com/en/pages/personalize-your-bar" rel="nofollow">Tony's Chocolonely personalisation tool</a></li>
</ul>

### How to Turn Shopify Plus Discovery into a Delivery Roadmap
URL: https://newsiteagency.com/blog/shopify-plus-project-roadmapping-session
Published: 2026-08-01

Learn how to turn Shopify Plus discovery into an executable feature roadmap with story estimates, MVP phasing, workstreams, risks and ownership.

> **Shopify Plus planning series**
>
> **Step 1:** [Run the 7-Sheet Discovery Workshop](/blog/shopify-plus-migration-discovery-workshop)<br />
> **Step 2:** Turn discovery into a delivery roadmap. You are here.

A good discovery workshop creates alignment. It explains the business context, why the project exists, which outcomes matter, what could put delivery at risk and what a successful launch needs to include.

The next challenge is turning that shared understanding into a plan a delivery team can actually use.

This is where the roadmapping session begins. It takes the findings from the 7-Sheet Discovery Workshop and breaks them into features, stories, tasks, dependencies, estimates, workstreams and delivery phases. It is the point where the project moves from "why and what" to "how, when, who and how much."

I have found this stage particularly valuable on [Shopify Plus migrations](/services/shopify-plus-ecommerce-agency). Large commerce projects rarely fail because the team forgot that a product page or checkout exists. Problems usually come from details that were not broken down early enough: product data rules, regional differences, integration ownership, B2B logic, content dependencies, SEO changes, testing responsibilities or app limitations.

A detailed roadmap makes those details visible before design and development commit the project to an approach.

## The difference between discovery and roadmapping

Discovery and roadmapping are closely connected, but they are not the same exercise.

The 7-Sheet Workshop is a stakeholder alignment tool. It covers:

- Business context
- Project purpose and goals
- Platform and delivery approach
- Critical success factors
- Risks
- Definition of done
- Open issues and the carpark

It helps the group agree what the project is trying to achieve and what must be protected.

Roadmapping is the delivery team's working plan. It covers:

- Features and customer journeys
- Page templates and reusable components
- User stories and technical tasks
- Native, app-based and custom approaches
- Effort by role and discipline
- Dependencies and critical path
- MVP, later phases and future ideas
- Workstream timelines and handovers
- Integration and migration planning
- Testing, training and launch preparation

Put simply, discovery answers **why, what and for whom**. Roadmapping answers **how, when, who and how much**.

Skipping discovery can produce a detailed roadmap for the wrong project. Skipping roadmapping can produce good strategic notes with no reliable path into delivery. Both steps matter.

## What needs to be ready before roadmapping

Roadmapping works best when the main discovery decisions are documented and the people in the room know what is still open.

Before starting, I look for:

- An agreed project purpose
- Prioritised goals and success measures
- Initial MVP boundaries
- A current platform and integration map
- Known customer, operational and regional requirements
- Critical success factors
- A first risk register
- A working definition of done
- Named owners for open discovery questions
- Access to existing analytics, content and system documentation

Not every question needs to be resolved. In fact, some roadmapping work exists to investigate an unknown. The important thing is to distinguish a confirmed requirement from an assumption, and to give unresolved decisions an owner and deadline.

If the team cannot explain the purpose or priorities, return to [Step 1, the 7-Sheet Discovery Workshop](/blog/shopify-plus-migration-discovery-workshop) before estimating features.

## Who should take part

Roadmapping needs a more delivery-focused group than the main discovery session, while still keeping decision-makers close enough to resolve trade-offs.

The core group will normally include:

- Product or project manager
- Technical lead or solution architect
- UX and information architecture
- Design lead
- Front-end and back-end development
- SEO specialist
- Data and analytics specialist
- Content or copy lead
- Quality assurance
- DevOps or platform operations where relevant
- E-commerce or trading lead

Specialists should join for the workstreams they own. Finance may be needed for payments and reconciliation. Operations may be needed for fulfilment and returns. Customer service may own account and contact journeys. Regional teams may need to approve market differences. ERP, OMS, PIM or 3PL owners must be involved when an integration is being estimated.

Stakeholders do not need to sit through every story estimate. They do need to approve priorities, scope choices and trade-offs at planned checkpoints.

## Start by carrying the discovery decisions forward

The first part of roadmapping is not creating new feature ideas. It is reviewing the decisions already made.

Place the discovery outputs beside the roadmap and check:

- Which goals does the roadmap need to support?
- Which success factors affect architecture or acceptance?
- Which risks require investigation or contingency?
- Which definition-of-done items need stories or tasks?
- Which open issues block estimation?
- Which MVP boundaries have already been agreed?

This creates traceability. A feature should exist because it supports a customer journey, business outcome, operational requirement or delivery obligation. If no one can explain why a feature is needed, it should not quietly enter the estimate.

## Step 1: Build the feature inventory

The feature inventory is the broadest view of what the project may need. It captures storefront, customer, content, operational, integration and delivery requirements before they are separated into detailed stories.

For a Shopify Plus project, I normally organise the inventory into areas such as:

### Global storefront

- Announcement and promotional messaging
- Header and navigation
- Search entry points
- Country, language and currency selection
- Footer and service links
- Consent and preferences
- Accessibility controls and shared states

### Product discovery

- Collections and category structure
- Search and predictive search
- Filters and sorting
- Merchandising rules
- Product recommendations
- Product finders or guided selling
- Recently viewed and saved items

### Product detail

- Product information and media
- Variant selection
- Availability and delivery messages
- Subscriptions or purchase options
- Bundles and related products
- Reviews and user-generated content
- Samples, swatches or consultation journeys
- Store or stockist availability

### Conversion

- Cart behaviour
- Discounts and promotions
- Gift cards and gifting
- Shipping estimates
- Checkout content and validation
- Payment methods and buy now, pay later
- Post-purchase communication
- Returns and exchanges

### Customer accounts

- Registration and login
- Order history
- Address management
- Saved products
- Subscription management
- Loyalty and referrals
- Customer service handover
- Privacy and data requests

### B2B and wholesale

- Company profiles and locations
- Buyer roles and permissions
- Catalogues and price lists
- Quantity rules and volume pricing
- Payment terms and invoicing
- Purchase orders
- Sales representative involvement
- ERP and finance handover

### Content and brand

- Landing pages
- Editorial content
- Campaign pages
- FAQs and support content
- Store or location pages
- Market-specific content
- Reusable sections and content models
- Digital asset and translation workflows

### Integrations and operations

- ERP, OMS, PIM and WMS
- Third-party logistics and fulfilment
- CRM and lifecycle marketing
- Search, reviews, loyalty and subscriptions
- Customer service and returns
- Tax, duties, fraud and payments
- Analytics, consent and reporting
- Data migration and reconciliation

### Delivery and readiness

- Environments and access
- SEO migration
- Analytics implementation
- Content migration
- Quality assurance
- User acceptance testing
- Training and documentation
- Launch, rollback and post-launch support

The inventory should be complete enough to reveal the project shape, but it does not need a perfect solution attached to every line. Detailed decomposition comes next.

## Step 2: Break features into stories and tasks

A feature name is rarely detailed enough to estimate.

"Product filters" sounds small until the team asks which data defines the filters, who maintains it, whether values change by market, how filters behave on mobile, which combinations need indexation controls and what happens when product data is incomplete.

Each feature should be broken into:

- **Stories:** customer-facing or user-facing outcomes
- **Tasks:** technical, operational or delivery work required to make the story possible
- **Acceptance criteria:** the conditions that show the story is complete
- **Dependencies:** other decisions, systems or stories that must happen first
- **Unknowns:** questions that need investigation before the estimate can be trusted

### Example: product filtering

A story may be:

> As a customer, I can filter a collection by the attributes that matter to my purchase so I can find suitable products quickly.

Tasks may include:

- Confirm filter attributes and merchandising rules
- Define the metafield structure
- Clean and populate product data
- Configure Shopify Search & Discovery or another tool
- Design desktop and mobile filter behaviour
- Build active-filter states and empty results
- Define SEO rules for parameter combinations
- Add analytics events
- Test catalogue size, accessibility and performance
- Document the ongoing product-data process

The story is no longer just a front-end component. It is a connected piece of product data, UX, technology, SEO, analytics and operations.

## Step 3: Classify the implementation approach

For each story, record the likely approach:

- Native Shopify capability
- Theme or configuration work
- Shopify app
- Custom app or middleware
- Integration with an existing system
- New business process
- Requirement that should be changed or removed
- Investigation needed before a decision

This classification helps the team compare build effort with licence cost, operational overhead, data risk and long-term support.

An app is not automatically simpler than custom work. It may introduce theme code, customer-data access, recurring cost, API limits or market restrictions. Custom development is not automatically better either. It creates ownership, testing and maintenance responsibilities.

The roadmap should show the trade-off, not hide it.

## Step 4: Estimate effort at story level

Once the story, tasks and approach are understood, estimate the effort required from each discipline.

Depending on the project, roles may include:

- Content
- Strategy
- SEO
- Data and analytics
- UX
- Information architecture
- Design
- Copywriting
- Technical lead
- Back-end development
- Front-end development
- DevOps
- Quality assurance
- Development QA
- Project management

The purpose of role-based estimation is not to create false precision. It is to show where the work sits and prevent invisible disciplines from being forgotten.

A product page story may require only a few development hours but substantial product-data, UX, content, design, SEO and testing work. A data migration may need little visual design but significant technical analysis, rehearsal, reconciliation and project coordination.

Story estimates roll up into feature, epic, workstream and phase totals. This gives the project manager a first view of cost, capacity and timeline.

### Use ranges when uncertainty is real

If an integration has not been documented or an app has not been tested, use a range or a time-boxed investigation rather than pretending the estimate is fixed.

Record the assumption beside the estimate. For example:

- Estimate assumes the ERP exposes the required customer and order endpoints
- Estimate excludes historic order migration beyond the agreed period
- Estimate assumes one shared product model across markets
- Estimate requires checkout validation to be supported by extensibility

An estimate without its assumptions is difficult to manage later.

## Step 5: Prioritise MVP, Phase 2 and future work

Roadmapping makes scope trade-offs visible. Every feature should be placed into a delivery phase rather than left in one large backlog.

### MVP

The minimum set of capabilities required to launch safely and achieve the agreed project purpose.

MVP should include operational readiness, SEO, analytics, accessibility, testing and training. Those are not optional extras simply because customers do not see them as features.

### Phase 2

Valuable improvements that can follow launch without preventing the first release from succeeding. These may include richer personalisation, additional account tools, advanced merchandising or process automation.

### Phase 3 and future

Ideas that need more evidence, depend on later business changes or are not justified by the current goals.

> ### From our experience: use the line to create alignment
>
> When we run these roadmapping sessions, one of the most important outcomes is alignment between the client and agency on what belongs in MVP, what moves into Phase 2 and what is held for Phase 3. This gives both teams the same expectations before design and development begin.
>
> We make that decision visual. MVP features sit above a clear scope line. Phase 2, Phase 3 and nice-to-have ideas sit below it. The items below the line are not forgotten. They remain visible and can move into scope when priorities, evidence, budget or capacity change. This is much clearer than hiding deferred ideas in a separate document or leaving everything in one undifferentiated backlog.
>
> The format works particularly well for larger teams because everyone can contribute, question assumptions and see the effect of each trade-off. Running the session in person usually creates the strongest conversation, but the same method works online with shared boards in [Miro](/platforms/miro) or [FigJam](/platforms/figma). The important part is that the board stays open, collaborative and easy for every participant to understand.
>
> Before the session ends, confirm the features above and below the line, the reason for each decision, any assumptions attached to it and who has authority to approve a later scope change. That shared visual record becomes a practical reference for the client, agency and delivery team.

### A practical prioritisation test

For each feature, consider:

- Customer value
- Business value
- Operational necessity
- Legal or compliance need
- Dependency on other work
- Delivery risk
- Evidence available
- Cost and capacity
- Whether a safe workaround exists

MVP is not the smallest possible website. It is the smallest release that can achieve the agreed purpose safely and be operated by the business.

## Step 6: Map dependencies and the critical path

Features cannot be sequenced by priority alone.

Product filtering may depend on the product data model. Product page design may depend on confirmed variant structures. Checkout work may depend on payment and shipping decisions. SEO redirect mapping may depend on the final information architecture. Content entry may depend on approved templates and translations.

The roadmap should show:

- Story-to-story dependencies
- External vendor dependencies
- Decision deadlines
- Data and content readiness
- Environment and access dependencies
- Work that can run in parallel
- Work that controls the launch date

This is where a feature list becomes a project roadmap.

The critical path should be visible to stakeholders. If an ERP interface or product model controls several downstream workstreams, that decision deserves more attention than a small visual enhancement even if it is less exciting to discuss.

## Step 7: Organise the work into parallel workstreams

Large Shopify Plus projects rarely move through one simple sequence. Several workstreams run at the same time and meet at planned handovers.

Typical workstreams include:

### Experience design

Information architecture, user journeys, wireframes, design system, templates and component states.

### Content and migration

Content inventory, ownership, writing, photography, translation, entry, product data and migration rehearsals.

### Storefront development

Theme architecture, components, customer interactions, performance and accessibility.

### Integrations and data

System interfaces, middleware, migration scripts, error handling, monitoring and reconciliation.

### SEO

URL architecture, redirects, canonicals, hreflang, structured data, internal linking and launch monitoring through [Google Search Console](/platforms/google-search-console).

### Data and analytics

Measurement plan, consent, [Google Analytics](/platforms/google-analytics), tag management, reporting and validation.

### Testing and readiness

Functional QA, cross-browser and device testing, integration testing, UAT, training, documentation and support preparation.

### Deployment and post-launch

Data freeze, final migration, cutover, rollback planning, monitoring, incident ownership and the first optimisation backlog.

Each workstream needs milestones, inputs, outputs, owners and handovers. The roadmap should show how they meet, not just how they progress separately.

## Integration and technical planning

Integration names are not enough for accurate roadmapping. "Connect Cin7" or "connect the ERP" does not explain what the integration needs to do.

For each integration, map:

- Business process supported
- System of record
- Data entities and fields
- Direction of travel
- Real-time, event-based or batch pattern
- Expected frequency and volume
- Authentication and access
- Error handling and retry behaviour
- Monitoring and alerting
- Reconciliation process
- Manual fallback
- Support owner

This should create a first integration architecture and expose gaps that need separate technical discovery.

If the team cannot confirm the interface, create an investigation story. Do not hide unknown integration work inside a general development estimate.

## Shopify Plus constraints that need story-level decisions

Shopify Plus provides a strong commerce foundation, but every requirement still needs to be assessed against the platform.

## Checkout extensibility

Legacy checkout scripts and customisations may need to move to Shopify Functions, UI extensions, [Checkout Blocks](/platforms/shopify-checkout-blocks) or a changed business process.

Roadmap the checkout requirement as a customer and operational outcome. Then validate whether the proposed approach can support the required market, payment and account states.

## Shopify B2B

Company profiles, locations, catalogues, price lists, buyer permissions, payment terms and purchase orders affect customer experience, data and ERP processes. The [Shopify B2B and wholesale guide](/blog/shopify-b2b-wholesale-guide) explains the main decisions in more detail.

## Markets and expansion stores

International architecture changes domains, content, catalogue, payments, tax, fulfilment, governance and SEO. Decide the model before estimating duplicated or market-specific work. See the guide to [Shopify Markets versus expansion stores](/blog/shopify-markets-vs-expansion-stores).

## Metafields and metaobjects

Content and product attributes need a governed data model. Filters, product finders, comparison, content sections and integrations may all depend on the same field structure.

Roadmap data modelling before downstream templates and migration. If bulk data needs to be moved or rehearsed, tools such as [Matrixify](/platforms/matrixify) may form part of the migration approach.

## Apps and platform performance

Every app should be assessed for capability, market support, customer-data access, performance, accessibility, maintenance and total cost. App selection should include a proof of concept where the requirement or integration is important.

## API and webhook limits

Integration patterns need to account for Shopify API limits, event delivery, retries, reconciliation and failure states. The happy path is only one part of the story.

## Operational automation

[Shopify Flow](/platforms/shopify-flow) can support tagging, notifications, review queues and other workflows, but the business rule, owner and exception path still need to be defined.

## Content, SEO and analytics are roadmap work

These disciplines should not sit outside the feature estimate.

### Content

Every template needs a purpose, content owner, source, approval process and migration rule. New product finders or comparison journeys may require data that does not exist today. Translation and legal review may control the timeline.

### SEO

[SEO and GEO](/services/seo) stories should cover URL structure, redirect mapping, canonicals, hreflang, metadata, headings, structured data, XML sitemaps, internal links, performance and post-launch monitoring.

SEO requirements should be linked to the relevant templates and features. For example, product filtering needs indexation rules, market architecture needs hreflang and a migration needs redirect acceptance criteria.

### Analytics

Measurement stories should begin with decisions the business needs to make. Define events, parameters, consent, data layers, dashboards and validation for priority journeys.

If an MVP feature cannot be measured or operated, its definition of done is incomplete.

## Plan testing, UAT and training at story level

Testing effort grows with the number of markets, devices, customer states, integrations and purchasing paths.

The roadmap should cover:

- Functional testing
- Accessibility testing
- Cross-browser and device testing
- Performance testing
- Payment and checkout testing
- Integration and failure testing
- Data migration reconciliation
- SEO pre-launch checks
- Analytics validation
- User acceptance testing
- Regression testing
- Launch rehearsal

Assign UAT scenarios to business owners. The delivery team can test whether a feature behaves as specified, but operational teams need to confirm that it supports the real process.

Training and handover also need stories, estimates and acceptance criteria. Documentation, role setup and support procedures should be ready before launch, not written after the project team has moved on.

## Keep a live risk, dependency and decision log

The roadmapping session will surface new risks and decisions. Add them to the project record immediately.

Examples include:

- Checkout extensibility may not support a required validation
- ERP sync timing is still to be confirmed
- A product builder requires separate technical scoping
- Filters depend on a new metafield structure
- Reviews depend on final app selection
- Local teams have not approved the shared catalogue model
- Historical orders exceed the agreed migration volume
- Product photography will not be ready for content entry

Each item needs an owner, next action, due date and effect on the estimate or critical path.

Do not remove an unknown from the roadmap simply because it cannot be estimated yet. Represent it as investigation work and show which decisions depend on it.

## What the roadmapping session should produce

A finished roadmap should give the organisation more than one large estimate.

Key outputs include:

### Feature inventory

Features grouped by customer journey, template, business process and integration area.

### Story-level estimate

Effort by role, total effort, assumptions and confidence for each story.

### Phased product roadmap

MVP, Phase 2 and future features with clear reasons for each decision.

### Project roadmap

Workstreams, milestones, dependencies, handovers and critical path.

### Integration architecture

Systems, data ownership, interfaces, sync patterns, monitoring and open technical questions.

### Risk and dependency log

Known blockers, uncertainties, mitigations, owners and decision dates.

### Role and capacity plan

Which disciplines are needed, when they are needed and where internal or vendor availability affects the schedule.

### Decision log

Approved trade-offs, rejected approaches, assumptions and items that still require stakeholder sign-off.

These outputs become the basis for a statement of work, budget, delivery timeline and mobilisation plan.

## A practical roadmapping session structure

For a large migration, roadmapping is usually a short programme rather than one very long meeting.

### Session 1: Feature inventory

- Review discovery outcomes
- Map customer and operational journeys
- Capture storefront, content and integration features
- Identify known dependencies and unknowns

### Session 2: Story decomposition and technical approach

- Break priority features into stories and tasks
- Classify native, app, custom and investigation work
- Map data, platform and integration dependencies
- Draft acceptance criteria

### Session 3: Estimation and phasing

- Estimate effort by role
- Review assumptions and confidence
- Prioritise MVP, Phase 2 and future work
- Identify critical path and capacity constraints

### Session 4: Roadmap approval

- Review product and project roadmaps
- Confirm trade-offs
- Approve MVP boundaries
- Assign open decisions
- Agree the next planning and design outputs

The exact format depends on project size. A smaller store may need two focused sessions. A global migration with B2B, several integrations and independent markets will require specialist follow-ups.

## How to manage price without pretending every detail is known

Roadmapping should improve commercial confidence, but it cannot remove every unknown.

Separate work into:

- Well-understood stories with a stable estimate
- Stories estimated within an agreed range
- Time-boxed investigation work
- External costs such as apps, licences and vendors
- Client-owned work such as content, data preparation or UAT
- Contingency tied to named risks

This is more useful than one fixed number with hidden assumptions.

When an investigation changes the scope, update the roadmap and decision log. The roadmap is a controlled working document, not a promise that nothing will ever change.

## What happens after roadmapping

Once the roadmap is approved, the project can move into detailed planning and execution with a much stronger foundation.

Typical next steps include:

1. Finalise the statement of work and delivery team.
2. Confirm the solution and integration architecture.
3. Develop the information architecture and URL model.
4. Create low-fidelity wireframes for priority journeys.
5. Define the content model and migration plan.
6. Complete SEO and analytics requirements.
7. Produce the visual design and component system.
8. Begin development and integration work.
9. Rehearse data migration and testing.
10. Prepare UAT, training, cutover and post-launch support.

The roadmap remains active throughout these stages. Design may expose a new dependency. Integration testing may change an estimate. Content work may reveal missing product data. Those changes should be recorded and managed against the agreed goals and MVP.

## Common roadmapping mistakes

### Estimating from feature names

Break the feature into customer behaviour, technical tasks, data, content, SEO, analytics and acceptance before assigning effort.

### Treating every idea as MVP

Use the project purpose, success factors and dependencies to make trade-offs. A later phase is often the responsible choice.

### Hiding uncertainty inside development estimates

Create investigation stories and record assumptions. Unknown work does not become safer because it is given a precise number.

### Forgetting client-owned work

Content, product data, legal approval, translations, access and UAT can control the launch date. Show them on the roadmap with owners.

### Choosing apps without operational review

Confirm capability, data use, market support, maintenance, performance and cost before treating an app as the solution.

### Sequencing by department rather than dependency

Workstreams can run in parallel, but handovers and critical decisions must be explicit.

### Leaving testing and training until the end

Estimate them with the features and plan readiness milestones before launch.

### Disconnecting the roadmap from discovery

Every significant feature and trade-off should connect back to a goal, journey, risk or definition-of-done requirement.

## Roadmapping checklist

Before approving the roadmap, confirm:

- Discovery outcomes are reflected in the feature plan
- Every MVP feature supports an agreed purpose or requirement
- Features are decomposed enough to estimate
- Native, app, custom and investigation approaches are identified
- Role-based effort is visible
- Assumptions are recorded beside estimates
- MVP, Phase 2 and future work are separated
- Dependencies and critical path are mapped
- Integrations include data ownership and failure handling
- Content and product-data work have owners
- SEO and analytics are included in the relevant stories
- Testing, UAT, training and launch are estimated
- Risks and unknowns have owners and next actions
- Workstreams have milestones and handovers
- Stakeholders have approved the main trade-offs
- The roadmap can support a statement of work and capacity plan

If several of these points are missing, detailed design is likely to begin with avoidable uncertainty.

## Final thoughts

Roadmapping is where the project becomes real.

The 7-Sheet Workshop creates a shared view of the business, goals, risks and success. The roadmapping session turns that view into stories, estimates, phases, responsibilities and a critical path.

Across complex commerce projects, this step has helped me expose platform constraints earlier, price work more honestly and keep delivery teams and stakeholders aligned on what is being built first and why.

The roadmap will continue to change as the team learns. That is expected. What matters is that change happens against an agreed purpose, with the effect on scope, timing and risk made visible.

If you are starting this process, begin with [Step 1, the 7-Sheet Discovery Workshop](/blog/shopify-plus-migration-discovery-workshop). When that alignment is in place, New Site Agency can help turn it into a detailed [Shopify Plus delivery roadmap](/contact) covering customer experience, architecture, integrations, SEO, analytics, testing and launch.

### How to Plan a Shopify Plus Migration with a 7-Sheet Discovery Workshop
URL: https://newsiteagency.com/blog/shopify-plus-migration-discovery-workshop
Published: 2026-07-25

A practical guide to planning a Shopify Plus migration with a seven-part discovery workshop covering scope, risks, architecture, SEO and delivery.

Planning a large [Shopify Plus migration](/services/shopify-plus-ecommerce-agency) can be demanding. It usually involves more teams, systems and business rules than anyone can see from the storefront alone.

The e-commerce team understands trading priorities. Operations understands fulfilment and returns. Finance understands payment, tax and reconciliation. Marketing understands campaigns, customer data and content. IT understands integrations, security and support. Local market teams know which regional details cannot be lost. If those views are not brought together early, the project starts with gaps that become expensive later.

That is why I like to begin a large migration with a structured discovery workshop before moving into solution design. We call the method the **7-Sheet Workshop**.

It gives everyone one place to explain how the business works, what the project needs to achieve, what could block it and what a successful launch actually means. The aim is not to solve every technical detail in one meeting. The aim is to replace assumptions with shared facts and give the project a reliable starting point.

> **Shopify Plus planning series**
>
> **Step 1:** Run the 7-Sheet Discovery Workshop. You are here.<br />
> **Step 2:** [Turn discovery into a detailed delivery roadmap](/blog/shopify-plus-project-roadmapping-session)

I have used this approach while planning and delivering complex platform migrations, including the migration of Tony's Chocolonely from a custom CMS to Shopify Plus across seven storefronts. It is particularly useful for Shopify Plus, but the same structure can be used for a website, marketplace, app, CRM, customer portal or other major digital project.

## What the workshop needs to achieve

A useful discovery session should do more than collect a long list of features. It should help the group answer five practical questions:

1. Why are we doing this project?
2. What must be true for it to succeed?
3. What are we changing, keeping or retiring?
4. What decisions and risks could affect delivery?
5. What happens after the workshop?

By the end, you should have enough clarity to prepare a product roadmap, project roadmap, information architecture, SEO and analytics requirements, content plan, early wireframes, statement of work and delivery timeline.

Those documents will still develop as the project moves forward. Discovery is not meant to create false certainty. It is meant to show what is known, what is not known and who owns the next decision.

## Why feature lists are not enough

Migration briefs often begin with a spreadsheet of requirements. That can be useful, but it rarely explains the business behind those requirements.

For example, a request for "customer accounts" could mean a basic order history. It could also mean company buyers, approval rules, saved addresses, negotiated price lists, invoices, credit limits, sales representative access and an ERP connection. A request for "international markets" could mean translated content within one store, or it could mean separate legal entities, catalogues, bank accounts, fulfilment partners and regional release teams.

If the team starts choosing apps and drawing screens before understanding that context, the solution can look correct while missing the real operating model.

The 7-Sheet Workshop deliberately starts with the business and project purpose before moving into platforms. Technology decisions then follow the customer, commercial and operational requirements rather than leading them.

## Who should be in the room

The right group depends on the size of the organisation, but a Shopify Plus discovery session will often include:

- The e-commerce or digital commerce manager
- A project sponsor or business owner
- Marketing and content leads
- Customer service or customer experience
- Operations, fulfilment and logistics
- Finance and payments
- IT, security or enterprise architecture
- Product data, PIM or merchandising owners
- B2B or wholesale representatives
- Local market representatives where relevant
- The delivery partner's product, design, technical and SEO leads

Not everyone needs to attend every minute. It is better to plan the agenda so specialists join when their knowledge is needed. What matters is that a decision owner is present and that people who operate the current process have a voice.

Senior stakeholders can explain why the project matters. The people doing the work every day can explain where the process actually breaks.

## What to prepare before the session

I normally ask for a small set of material before the workshop. It does not need to be perfectly organised.

- Current platform and app list
- System or integration diagram, if one exists
- Recent analytics and revenue by market or channel
- Product catalogue size and product data sources
- Customer, order and content volumes
- Current site structure and priority landing pages
- Search Console access and known SEO issues
- Existing customer research, support themes or usability findings
- Planned campaigns, launches and trading peaks
- Known contracts, licence renewals and vendor deadlines
- Organisation chart or a simple list of owners
- Initial budget and target launch window

If the organisation cannot provide all of this, that is useful information too. Missing documentation, unclear system ownership and inaccessible data are project risks that discovery should surface.

## The 7-Sheet Workshop

Each sheet has a clear purpose. I normally run the session on a shared digital board so everyone can contribute and the facilitator can group related points as the conversation develops.

The sheets are not seven isolated conversations. Information moves between them. A business goal might create a critical success factor. A platform constraint might become a risk. An open question might need to be resolved before the definition of done can be agreed.

## Sheet 1: Business context

The first sheet is about understanding the business before discussing the new site.

This is where we learn how the company makes money, who its customers are, how products reach those customers and what makes the offer different. For an established e-commerce business, this context affects nearly every platform decision.

### Questions to cover

- How did the business start and how has it changed?
- Which products, categories or services drive revenue and margin?
- Who are the main customer groups?
- What jobs are customers trying to complete?
- Which channels are important: D2C, B2B, retail, marketplaces or wholesale?
- Which countries or regions does the business trade in today?
- Which markets are planned next?
- How are products sourced, manufactured and distributed?
- What seasonal peaks or campaign periods matter?
- Who are the main competitors and where is the business different?
- What internal teams operate the current experience?
- Which parts of the current process create the most cost or friction?

### Why this matters for Shopify Plus

[Shopify Plus](/platforms/shopify-plus) can support many operating models, but the right setup changes with the business. A shared global catalogue may suit Shopify Markets. Independent regional teams, entities or product ranges may justify expansion stores. A B2B operation may need company profiles, catalogues and payment terms. A high-consideration product may need a finder, samples or expert support before checkout.

Without business context, these can be treated as isolated features. With context, they become parts of one commerce model.

### Output

A short, agreed description of the business, customers, revenue model, channels, markets, differentiators and strategic drivers. This becomes a reference point when later decisions compete.

## Sheet 2: Project purpose and goals

The second sheet defines why the project exists and what it needs to improve.

"Move to Shopify Plus" is not a sufficient purpose on its own. The platform is a means to an outcome. The real purpose might be to reduce maintenance cost, improve time to market, support B2B, enter new countries, improve conversion, give local teams more control or replace an unsupported platform.

### Questions to cover

- What problem triggered the project?
- Why is the organisation acting now?
- What would happen if nothing changed for another year?
- Which customer and business outcomes matter most?
- What does the current platform prevent the team from doing?
- Which outcomes can be measured before and after launch?
- What is the target launch period and what drives it?
- What is the minimum viable release?
- What can wait for a later phase?
- What is explicitly outside the project?
- Which stakeholders have different priorities?

### Turn goals into useful measures

The strongest goals are specific enough to influence the project. Examples include:

- Reduce the time required to launch a campaign across markets
- Allow local teams to publish approved content without development support
- Improve mobile performance against an agreed performance budget
- Protect priority organic landing pages during migration
- Support company accounts and agreed B2B purchasing journeys
- Reduce manual order or customer-service steps through connected workflows
- Improve the quality of conversion and customer journey reporting

Revenue and conversion matter, but they are not the only useful measures. Operational measures often show whether the new platform has genuinely improved the business.

### Output

A clear project purpose, prioritised goals, scope boundaries, initial success measures and a first view of MVP versus later releases.

## Sheet 3: Platform and approach

Only after the business and project goals are understood do we move into the platform and delivery approach.

This is not an app selection exercise. The first task is to map what exists today, what each system owns and what may need to change.

### Map the current stack

For a Shopify Plus migration, the current landscape may include:

- Commerce platform or custom CMS
- ERP and order management
- Product information management
- Warehouse and third-party logistics
- Point of sale
- Customer relationship management
- Email and lifecycle marketing
- Search, recommendations and personalisation
- Reviews, loyalty and subscriptions
- Customer service and returns
- Payments, tax and fraud tools
- Analytics, consent and tag management
- Content management and digital asset management

For each system, record its owner, purpose, important data, interfaces, contract position and known problems. Then decide whether it is likely to be retained, replaced, consolidated or investigated.

### Define the delivery approach

The same sheet should cover how the project will run:

- Which teams will work on the project?
- Who owns product, design, technology, SEO, content and data?
- How will decisions be made and recorded?
- Which communication and project tools will be used?
- Will rollout be phased by market, channel or capability?
- Is there a safe period for data rehearsal and parallel operation?
- Which vendors or internal teams control dependencies?
- What environments, access and approvals are required?

### Output

A current-state platform map, early target-state principles, list of integrations and dependencies, ownership model and recommended delivery approach. Detailed solution architecture follows after discovery, but the main constraints should now be visible.

## Sheet 4: Critical success factors

Critical success factors are the conditions that must be protected even when the project faces trade-offs.

They are different from a wish list. A critical success factor should be important enough to influence scope, architecture, sequence or acceptance.

### Common examples

- No loss of priority organic search traffic caused by unmanaged URL changes
- Stable checkout and order flow during the trading peak
- Page performance remains within an agreed budget
- Local market teams can manage approved content independently
- Product, price and inventory data reconcile with source systems
- Customer and order data migration meets agreed quality thresholds
- B2B customers can complete their priority purchasing journeys
- Accessibility requirements are met across core templates
- Support teams receive training and documented procedures before launch
- Monitoring and ownership are in place for key integrations

I normally ask the group to limit and rank these. If everything is critical, nothing is useful as a decision tool.

### Output

A prioritised set of non-negotiable conditions with an owner and a way to test each one.

## Sheet 5: Risks

Risk identification is not a negative exercise. It gives the team time to change the plan before a risk becomes an incident.

The most useful risks are specific. "Data migration may be difficult" is too broad. "Historic customer records use inconsistent country codes and cannot be imported until they are normalised" is something the team can investigate and mitigate.

### Risk areas for a Shopify Plus migration

- Incomplete or inconsistent product, customer or order data
- Unclear ownership of ERP, OMS, PIM or fulfilment integrations
- Vendor APIs, webhooks or rate limits that do not support the intended flow
- App functionality that differs across markets or currencies
- Checkout customisations that cannot move directly to checkout extensibility
- URL changes that put organic search equity at risk
- Missing content, product photography or translation capacity
- Market-specific payment, tax, shipping or legal requirements
- B2B rules that have not been documented
- Peak trading periods that restrict launch timing
- Too little time for migration rehearsal and reconciliation
- Internal teams that are not available for acceptance testing
- Scope growth caused by unclear MVP boundaries
- Budget decisions that remain unresolved while design begins

### Record more than a risk score

For each important risk, capture:

- The cause
- The possible impact
- Likelihood
- Mitigation
- Owner
- Date for the next action
- Trigger for escalation

### Output

A working risk register tied to the roadmap. It should be reviewed throughout the project, not archived after the workshop.

## Sheet 6: Definition of done

This is one of the most important sheets because it turns general expectations into completion criteria.

A site is not done because the new theme has been published. The project may also require reconciled data, trained teams, working integrations, redirected URLs, analytics validation, operational handover and a stable post-launch period.

### Define done by phase

It is often clearer to define completion for discovery, design, build, migration rehearsal, launch and post-launch support separately.

Questions to ask include:

- Who signs off each phase?
- Which customer journeys must pass acceptance testing?
- What data reconciliation threshold is acceptable?
- Which browsers and devices must be supported?
- What performance and accessibility checks are required?
- Which analytics events and reports must be validated?
- What SEO checks must pass before launch?
- Which documents and training must be complete?
- How long is the post-launch stability window?
- Which issues would stop a launch?
- What is the rollback or fallback plan?

### Include the intended experience

Definition of done should include more than technical acceptance. Record what the brand should feel like, what customers should be able to understand and what operating teams should be able to manage confidently.

### Output

Phase-based acceptance criteria, sign-off owners, launch gates, handover requirements and a clear view of what must be stable before the project is closed.

## Sheet 7: Open issues and carpark

A structured workshop needs somewhere to put important questions that cannot be answered in the moment.

The carpark allows the group to keep moving without losing those points. It can include missing data, contract questions, content dependencies, pricing decisions, legal review, ownership disputes or ideas that belong in a later phase.

Every item needs more than a note. Record:

- The question or decision
- The person responsible
- Information needed
- Due date
- Next action
- Escalation path if it remains blocked

At the end of the workshop, review the carpark and decide which items block solution design. Those become immediate next steps.

### Output

An owned decision and action log that closes the gap between the workshop and the next stage of planning.

## Shopify Plus topics that need deeper discovery

The seven sheets create the structure. Shopify Plus then brings a set of specific topics that need to be explored within that structure.

## Theme and storefront strategy

Confirm whether the project will use a standard theme, a custom Online Store 2.0 theme or a headless storefront. Document component needs, content flexibility, release ownership and performance budgets. Our [web development service](/services/web-development) covers the storefront, performance, accessibility and integration decisions around this work.

Ask which parts of the current experience are genuinely valuable. A migration is not a reason to reproduce every old template. It is a chance to simplify the experience while preserving customer and operational requirements.

## Checkout extensibility

Review current checkout scripts, apps, tracking, payment rules, delivery logic and post-purchase experiences. Identify which customisations can be replaced by native Shopify features, [Shopify Checkout Blocks](/platforms/shopify-checkout-blocks), UI extensions or Shopify Functions, and which requirements need to change.

Do this early. A legacy checkout behaviour may not have a direct equivalent, and the business needs time to choose an acceptable approach.

## Apps versus custom development

Apps can reduce build time, but every app adds cost, data handling, support and upgrade considerations.

For each capability, compare:

- Native Shopify capability
- Existing app
- Alternative app
- Custom app or integration
- Operational workaround
- Decision not to migrate the feature

The best answer is not always the most feature-rich option. It is the option the organisation can operate and support.

## Integrations and data ownership

ERP, OMS, PIM, ESP, WMS, 3PL, CRM and finance systems should be mapped as business processes, not just connection lines.

For every interface, define:

- System of record
- Data direction
- Trigger or schedule
- Expected volume
- Error handling
- Retry behaviour
- Monitoring
- Reconciliation
- Support owner

This makes integration failures easier to design for and operate after launch.

## International commerce

Decide whether Shopify Markets, expansion stores or a hybrid model best fits the business. Consider legal entities, bank accounts, catalogues, currencies, languages, tax, duties, payments, domains, SEO, fulfilment and regional team autonomy.

I have written a separate guide on [Shopify Markets versus expansion stores](/blog/shopify-markets-vs-expansion-stores) because this decision can change the entire migration architecture.

## Shopify B2B

Wholesale requirements should be mapped as real buyer journeys. Cover company profiles, locations, buyers, permissions, catalogues, price lists, payment terms, purchase orders, invoicing, tax treatment, sales representative involvement and ERP ownership. The [Shopify B2B and wholesale guide](/blog/shopify-b2b-wholesale-guide) goes deeper into these decisions.

Do not assume the D2C journey can simply be reused for B2B customers.

## Product and content data

Review products, variants, categories, collections, attributes, media, translations, editorial content and files. Define how metafields and metaobjects will be governed and who can change each type of information.

Data migration should include extraction, transformation, testing, reconciliation and sign-off. A single final import is not a migration plan. For many Shopify projects, [Matrixify](/platforms/matrixify) can support controlled bulk exports, imports and migration rehearsals.

## Performance and accessibility

Agree performance budgets and accessibility requirements before design and app selection. Heavy media, tracking, personalisation and third-party scripts all compete for the same page budget.

Performance should be tested on real templates and realistic devices. Accessibility should be part of component and content acceptance, not a final scan.

## SEO and analytics

[SEO and GEO](/services/seo) need to be part of the migration from the beginning. The workshop should identify priority pages, existing organic demand, URL changes, international signals and content that must be protected.

The delivery plan should cover:

- Crawl and indexation controls
- URL and redirect mapping
- Canonicals and duplicate-content rules
- Hreflang and market architecture
- Metadata and heading structure
- Structured data
- XML sitemaps
- Internal linking
- Page performance
- Search Console verification
- Pre-launch and post-launch monitoring

Analytics discovery should define the customer actions, business outcomes and data quality needed after launch. Tracking every click is less useful than agreeing which decisions the data needs to support. [Google Analytics](/platforms/google-analytics) and [Google Search Console](/platforms/google-search-console) should be configured and verified before cutover rather than after an issue appears.

## Operations, permissions and support

Map who will publish content, change products, launch promotions, manage markets, approve discounts, view customer data and respond to integration failures. Shopify roles, permissions and [Shopify Flow](/platforms/shopify-flow) should match that operating model.

Training and handover should be planned as deliverables. A technically successful migration can still fail if the trading team cannot operate the new platform confidently.

## What this looked like for Tony's Chocolonely

Tony's Chocolonely is a useful example because the migration was not one storefront and one technical team.

The business moved from a custom Sofia CMS to Shopify Plus across seven storefronts: the Netherlands, Belgium, Germany, the UK, the US, Austria and a global store. The programme needed to preserve Tony's distinctive brand and storytelling while giving local teams more control and reducing reliance on developer-heavy release cycles.

I worked internally at Tony's as product manager and solution architect, coordinating business, design and technology decisions across IT, e-commerce, retail, design, operations and regional stakeholders. Specialist partners also contributed across Shopify delivery, OMS and ERP integration, SEO and custom development.

Discovery and roadmap work helped make several important dependencies visible:

- Regional requirements for language, tax, shipping and payments
- A global theme with room for useful local variation
- Product catalogue and content migration
- Redirects, structured data and SEO continuity
- ERP, fulfilment, Klaviyo and other integration requirements
- B2B, corporate gifting and bulk-order needs
- Training and handover for local teams
- Rollout timing around major seasonal trading periods

The rollout was phased rather than treated as one big launch. Parallel planning and fallback options helped reduce disruption around periods such as Valentine's Day and Christmas.

The programme launched seven markets on Shopify Plus within seven months. The existing [Tony's Chocolonely Shopify Plus case study](/work/tonys-chocolonely) records a 30% faster time to market for campaigns and product launches, lower maintenance costs and improved autonomy for local teams.

The important lesson is not that every migration should copy the same architecture. It is that business context, regional needs, operating ownership and success measures need to be understood before the platform is configured.

## Turning the workshop into a delivery plan

The workshop is phase one. It should lead directly into a small number of useful planning outputs.

<figure>
  <img src="/images/blog/shopify-plus-discovery-session.png" alt="Seven-part discovery workshop board covering business context, project purpose, platform approach, success factors, risks, definition of done and open issues" width="1001" height="250" loading="lazy" decoding="async" />
  <figcaption>An example of the full 7-Sheet Discovery Workshop board used to capture business context, project decisions, risks and open issues.</figcaption>
</figure>

## 1. Discovery summary

Write down the agreed business context, project purpose, scope, success factors, risks, definition of done and open decisions. Keep it concise enough that a stakeholder can understand the project without reading every workshop note.

## 2. Product roadmap

Group capabilities into customer, business and platform outcomes. Separate MVP, later phases and ideas that are not yet justified. The product roadmap explains what the organisation intends to improve and why.

## 3. Project roadmap

Sequence discovery, architecture, content, UX, build, integrations, data migration, testing, training, launch and post-launch support. Show dependencies and decision dates, not just task durations.

## 4. Solution and information architecture

Map the target platforms, data ownership, integrations and storefront structure. Create the first site map and customer journey view so content and technical work can move together.

## 5. SEO and analytics requirements

Record the migration controls, redirect approach, international signals, structured data, measurement plan and launch monitoring needed to protect visibility and establish a reliable baseline.

## 6. Content and experience plan

Identify content owners, gaps, migration rules, photography, translation and approval steps. Use low-fidelity wireframes to test page purpose and journeys before detailed visual design begins.

## 7. Statement of work and timeline

Convert the agreed scope, assumptions, dependencies, responsibilities and acceptance criteria into a commercial plan. Keep unresolved items visible rather than hiding them inside a fixed estimate.

## A practical workshop agenda

For a complex migration, I prefer to run discovery across more than one session. People make better decisions when they have time to collect missing information between discussions.

A practical structure might be:

### Session 1: Business and purpose

- Introductions and roles
- Business context
- Customers, channels and markets
- Project purpose and goals
- Initial MVP discussion

### Session 2: Platform and operations

- Current platform and system map
- Customer and operational journeys
- Data and integration dependencies
- Delivery approach and ownership

### Session 3: Success, risk and completion

- Critical success factors
- Risks and mitigations
- Definition of done
- Open issues and carpark
- Immediate next steps

Each session can run for 90 minutes to two hours depending on the organisation. A smaller project may fit into one half-day workshop. A global Shopify Plus migration will normally benefit from focused follow-up sessions with finance, operations, content, SEO, data and local teams.

## Common discovery mistakes

### Starting with the new theme

Visual design is easier to discuss than data ownership or operational failure, so teams can move to screens too quickly. The storefront should follow the agreed journeys and constraints.

### Treating the current site as the complete requirement

Legacy features often reflect old platform limitations or forgotten decisions. Ask why each capability exists and whether the customer or business still needs it.

### Letting the loudest stakeholder define the MVP

Use goals, critical success factors and evidence to prioritise. Make trade-offs visible and record who owns the final decision.

### Ignoring content until the build is nearly finished

Content, photography, product data and translation can determine the launch date. Give them owners and deadlines during discovery.

### Assuming integrations will behave as they do today

Document business processes, data ownership and failure handling. A named connector does not guarantee that the new flow meets the same operational need.

### Leaving SEO and analytics to launch week

URL structure, market architecture, rendering, content and internal links are design and technical decisions. Measurement also needs time for implementation and validation.

### Calling every request essential

MVP should be the smallest release that safely achieves the agreed purpose. Later phases are not a rejection. They protect the first launch from uncontrolled scope.

## Using the method beyond Shopify Plus

Although this guide focuses on e-commerce, the seven sheets can create a solid foundation for almost any collaborative digital project.

For a healthcare platform, the business context and risk sheets may focus more heavily on patient journeys, privacy and clinical responsibility. For a finance website, regulated content, disclosures and lead quality may become critical success factors. For an education marketplace, course data, provider ownership and search may shape the platform approach.

The questions change, but the order remains useful:

1. Understand the organisation.
2. Agree why the project exists.
3. Map the platform and delivery reality.
4. Protect the conditions for success.
5. Surface risk early.
6. Define completion clearly.
7. Give every open decision an owner.

That sequence creates a better foundation for collaboration because the client and delivery team begin with the same view of the problem.

## Final checklist for a migration discovery phase

Before moving into detailed solution design, confirm that you can answer the following:

- Is the business context documented and agreed?
- Is the project purpose clear beyond "move to Shopify"?
- Are goals measurable and prioritised?
- Is MVP separated from later phases?
- Are current platforms, data owners and integrations mapped?
- Are customer, operational and regional requirements represented?
- Are critical success factors ranked and testable?
- Does every major risk have an owner and mitigation?
- Is definition of done clear for each phase?
- Are launch gates and sign-off owners named?
- Are SEO, analytics, content and accessibility included early?
- Are training, handover and post-launch support planned?
- Does every open issue have a next action and date?
- Can the workshop findings be turned into a product roadmap and project plan?

If several answers are no, the project is probably not ready for a confident estimate or detailed design. Spending more time in discovery is usually less expensive than making those decisions during build or launch.

## Final thoughts

The most valuable part of discovery is not the number of notes on the board. It is the shared understanding created between the business and the delivery team.

Across the migrations I have planned and supported, a strong discovery phase has helped us find risks earlier, set more realistic scope, protect important customer and operational needs and create a roadmap people can actually use.

A Shopify Plus migration will always involve unknowns. The goal is not to remove every unknown before work starts. The goal is to know which questions matter, who owns them and when they need to be answered.

If you are preparing for a Shopify Plus migration, New Site Agency can run the discovery workshop, assess the current platform and turn the findings into a practical migration roadmap. You can also review our wider [e-commerce strategy and delivery capabilities](/services/ecommerce), or [talk to our Shopify Plus team](/contact) before committing to a theme, app stack or launch date.

When the discovery decisions are agreed, continue to [Step 2, the Shopify Plus roadmapping session](/blog/shopify-plus-project-roadmapping-session) to turn them into features, estimates, phases, workstreams and a delivery plan.

### We're Now a Framer Expert Partner
URL: https://newsiteagency.com/blog/framer-expert-partner
Published: 2025-11-11

New Site Agency is officially a Framer Expert Partner. Building fast, design-led websites with direct access to Framer's core team and resources.

We're excited to share that New Site Agency has officially become a [Framer](../../services/framer-agency) Expert Partner.

This partnership reflects the work we've been doing with Framer over the past year—building fast, design-led websites for clients who need more than templates. Framer has become our platform of choice for brands that want creative control without sacrificing performance or SEO.

## What This Means for Our Clients

Being a Framer Expert Partner means we have direct access to Framer's core team, early feature releases, and technical resources that help us build better sites faster. For you, this translates to:

**Faster project timelines.** We know Framer inside and out, which means less troubleshooting and more time perfecting your design and content strategy.

**Better performance.** We leverage Framer's edge hosting and React infrastructure to deliver sites that load instantly and rank well in search.

**Ongoing support.** As partners, we stay ahead of platform updates and new features, ensuring your site continues to perform as Framer evolves.

## Why We Chose Framer

We've worked with most major platforms—[WordPress](../../platforms/wordpress), [Webflow](../../platforms/webflow), [Shopify](../../platforms/shopify)—but Framer stands out for one reason: it gives designers and clients what they both need.

Designers get true creative freedom without wrestling with code. Clients get an intuitive CMS they can actually use without breaking the design. And both get a site that's fast, responsive, and built for growth.

For agencies like ours, Framer has changed how we approach web projects. We can now deliver high-end, custom experiences in weeks instead of months, and our clients can manage their content confidently without needing us for every update.

## What's Next

We're looking forward to building more ambitious projects with Framer and being part of a community that's pushing web design forward. If you're considering a new website or want to explore what's possible with Framer, we'd love to talk.

→ **Reach out:** [hello@newsiteagency.com](mailto:hello@newsiteagency.com)

### Shopify Markets vs Expansion Stores: How to Choose the Right Global Setup for Your Brand
URL: https://newsiteagency.com/blog/shopify-markets-vs-expansion-stores
Published: 2025-10-24

Learn how to choose between Shopify Markets and Expansion Stores. Our experts explain which setup best supports your brand’s global growth strategy.

When a client approaches New Site Agency to start a new Shopify project, our first step is always the same, we look closely at the business itself. Before any design or development work begins, we take the time to understand how the business operates today, where it’s currently trading, and what the future growth strategy looks like.

We review current revenues, projections, and team structure, and map out where the business plans to expand next. This discovery phase isn’t just about numbers, it’s about identifying whether the business is ready for Shopify Markets or if Expansion Stores are a better fit for their global ambitions. Making this decision early helps prevent costly rework later, migrating from one setup to another can be complex, especially for growing brands with active sales channels, multiple apps, and localised SEO.

## Understanding the Two Options

Before we recommend an approach, let’s break down the difference between Shopify Markets and Expansion Stores.

### Shopify Markets — One Store, Multiple Markets

Shopify Markets allows brands to manage multiple regions within a single Shopify Plus store. It’s a powerful, centralised approach designed for brands that want to grow internationally without duplicating admin, apps, and themes.

### Key advantages:

-   Manage all countries, currencies, and languages from one admin.
    
-   Route payouts to multiple legal entities with Shopify Payments.
    
-   Offer automatic localisation with region-specific content and checkout.
    
-   Centralise tax, duties, and shipping settings per market.
    
-   Benefit from unified apps, integrations, and theme releases.
    
-   Automatically generate hreflang tags and per-domain sitemaps for SEO.
    
-   Reduce operational overhead with one codebase and governance model.
    

### When it’s best:

-   Your catalogue is largely shared across all regions.
    
-   You want to test a new market before committing to a full store.
    
-   You need a fast and cost-effective international rollout.
    
-   You prefer consistent brand control and centralised management.
    

### Expansion Stores — Multiple Stores, Full Autonomy

Expansion Stores are separate Shopify stores under the same Plus organisation. You can run up to ten production stores (one main and nine expansions) at no extra licence cost. Each operates independently with its own checkout, apps, and configurations.

### Key advantages:

-   Full autonomy for regional teams to manage content and campaigns.
    
-   Independent Shopify Payments setup and local bank accounts.
    
-   Separate legal and tax environments per region.
    
-   Flexible tech stacks, unique integrations, ORPs, ERPs, or 3PLs per store.
    
-   Dedicated setups for B2B, wholesale, VIP, or retail-only channels.
    
-   Freedom to customise themes, apps, and workflows regionally.
    

### When it’s best:

-   You operate with independent P&Ls or regional legal entities.
    
-   Each region has unique catalogues, pricing, or fulfilment models.
    
-   You rely on regional gateways or alternative payment methods.
    
-   Local teams need independent release cycles and store-level control.
    
-   You’re managing regulated or highly localised trading environments.
    

## Shopify Markets vs Expansion Stores: Comparison Table

**eature**

**Shopify Markets**

**Expansion Stores**

**Structure**

One Shopify Plus store managing multiple regions via Markets

Multiple Shopify Plus stores (1 main + up to 9 expansion)

**Setup Approach**

Single-store internationalisation

Multi-store architecture per region

**Admin Access**

Centralised — one admin for all markets

Separate admin per store

**Localisation**

Local currency, language, and domain all within one store

Each store configured independently for local needs

**Payments**

Multi-entity support allows local payouts via Shopify Payments

Each store can use its own payment gateway and bank account

**Legal & Tax Setup**

Supports mapping markets to legal entities

Each store can operate as its own legal entity

**Product Catalogue**

Shared global catalogue with market-level inclusion/exclusion

Separate catalogues per store — full autonomy

**Integrations**

Single set of apps and integrations shared across markets

Separate integrations for each store (ERP, PIM, CRM, etc.)

**Theme & Design**

One shared theme with market-specific content

Different themes or customisations per region

**SEO Management**

Shopify auto-generates hreflang tags and per-domain sitemaps

Manual cross-store SEO setup and linking required

**Operational Costs**

Lower cost of ownership — shared infrastructure and apps

Higher cost — duplicated apps, integrations, and QA

**Reporting**

Consolidated analytics for all regions

Separate reporting per store

**Autonomy**

Centralised governance and unified releases

Full autonomy for regional teams and operations

**Time to Launch**

Faster setup — ideal for market testing and expansion

Longer setup — requires store-by-store build

**When to Use**

Best for global brands sharing a common catalogue and looking to scale efficiently

Best for complex brands with local teams, legal entities, or region-specific catalogues

**Example Setup**

One store covering UK, EU, and AU markets under Markets

Separate stores for US, B2B, or regulated regions

## How We Help You Decide

At New Site Agency, we don’t take a “one size fits all” approach. Every brand’s international setup should align with its business model, operations, and growth trajectory.

1.  ### Discovery and Business Review
    

We begin by reviewing your current Shopify setup, revenues, and forecasted growth. We assess where your customers are based, the markets you plan to enter next, and your legal and financial structure. This helps us determine whether you can operate under one entity using Shopify Markets or if you need regional separation through Expansion Stores.

2.  ### Technical and App Audit
    

We review your tech stack — including all apps, integrations, and connected systems — to see if they support Shopify Markets or need a store-specific configuration. For example, we look at whether your subscription or loyalty app supports multiple currencies and languages, if your ERP or 3PL integrations are market-aware, and if your marketing tools and analytics work across multiple storefronts.

3.  ### SEO and Domain Planning
    

We ensure that your international domain strategy is scalable. Whether you use subfolders (/uk/), subdomains (uk.example.com), or country domains (example.co.uk), we plan the best structure to support both performance and ranking.

4.  ### Cost Modelling
    

We run a side-by-side analysis of total cost of ownership for both setups, including app subscriptions, integration licences, QA and release management time, and ongoing maintenance. Our goal is to ensure you’re not overspending on duplicated infrastructure when a unified Markets setup could deliver the same results more efficiently.

5.  ### Recommendation and Roadmap
    

Finally, we provide a clear recommendation — Markets, Expansion Stores, or a hybrid approach — backed by a roadmap outlining timelines, setup, and long-term scalability.

## Common Hybrid Example

Many enterprise merchants find success using a hybrid approach. For example, EU and UK might operate under one store using Shopify Markets, while the US has a dedicated Expansion Store for tax and fulfilment, and a B2B store runs separately using Shopify’s B2B tools. This gives the agility of Markets for most regions with the flexibility of Expansion Stores where needed.

## Why Deciding Early Matters

Choosing the right structure early on saves time, cost, and technical debt. Migrating from multiple stores to a single Markets setup (or vice versa) later can involve SEO risks from URL changes, app and data re-integration, customer and order data migration, and manual reconfiguration of discounts, content, and reports. By aligning your business goals and technology from the start, you ensure your international Shopify setup is built for the long term.

### Final Thoughts

Shopify is clearly investing in a single-storefront future through Shopify Markets, but Expansion Stores will continue to play an important role for businesses with complex, regulated, or region-specific needs.

At New Site Agency, we help brands make this decision strategically, using data, revenue projections, and real operational requirements, so you can scale globally without replatforming twice. If you’re planning to expand into new regions or consolidate multiple Shopify stores, our experts can help you choose the right approach and implement it properly from day one.

Ready to explore your international strategy? Get in touch with our Shopify Plus experts at [hello@newsiteagency.com](mailto:hello@newsiteagency.com) or visit newsiteagency.com/contact.

### Hreflang Mastery for Shopify Plus: The Enterprise Guide to Global SEO Indexation
URL: https://newsiteagency.com/blog/hreflang-shopify-plus-enterprise-guide
Published: 2025-10-21

Master hreflang on Shopify Plus. Solve multi-domain & sub-folder indexation errors with the ultimate Liquid playbook. Get 100% coverage for global SEO.

The shift to **Shopify Markets** has simplified the _creation_ of international stores. However, managing the `**hreflang**` **attributes**—the critical signal that tells Google which localized page to show—is the true technical challenge for enterprise SEO.

For high-volume stores on Shopify Plus, an `hreflang` error means Google struggles to understand your site’s global structure, leading to costly issues: duplicate content penalties, misdirected traffic, and lost organic revenue.

This guide provides a definitive technical playbook for mastering `hreflang` on Shopify Plus, focusing on the distinct challenges of **multi-domain vs. sub-folder** structures and the best tools for verification.

## **1\. Why Hreflang is Non-Negotiable for Shopify Markets**

`Hreflang` is an HTML attribute used to define the language and optional regional targeting of a page. It addresses a fundamental SEO problem unique to international commerce: **duplicate content.**

For example:

-   `shop.com/en-us` (US-English)
    
-   `shop.com/en-ca` (Canada-English)
    

Both pages contain largely the same content, but are intended for different audiences. Without the correct `hreflang` annotation, Google sees two duplicate pages and may ignore one or both.

### **The Role of Shopify Markets**

Shopify Markets automatically generates a base `hreflang` tag and includes published languages in your sitemaps. While this is helpful, relying solely on Shopify's default can be problematic for enterprise stores with:

-   **Complex Localization:** Markets with multiple languages (e.g., Canada: `/en-ca` and `/fr-ca`).
    
-   **Legacy Systems:** Stores migrating from older themes or platforms that left behind conflicting markup.
    
-   **Custom Pages:** Pages (like custom landing pages or "headless" sections) where the default Liquid files are bypassed.
    

The goal for a Plus store is **100% coverage**—every localized page must point to its equivalent in every other language/region, including the crucial fallback tag.

## **2\. Navigating Domain Architecture & Hreflang Strategy**

The structure you choose for your international stores dictates the complexity of your `hreflang` implementation. Shopify Markets supports three main structures, each with unique SEO considerations:

### **A. Multi-Domain Sites (Tony's Case Study Example)**

**Structure**

**Example**

**Hreflang Complexity**

**SEO Benefit**

**Top-Level Domains**

`tonybrand.com` (US) & `tonybrand.fr` (France)

**Highest.** Requires manually linking distinct domains/sitemaps.

Strongest geo-targeting signal. Builds separate, country-specific domain authority (ccTLD).

**Enterprise Challenge:** Ensuring every page on `tonybrand.com` correctly links back to its canonical equivalent on **all other domains**. This is difficult to manage without a central, dynamic data feed.

### **B. Sub-Domain Sites**

**Structure**

**Example**

**Hreflang Complexity**

**SEO Benefit**

**Sub-Domains**

`us.tonybrand.com` & `fr.tonybrand.com`

**Medium.** Sub-domains share root domain authority but are treated as separate sites by Google.

Easier to manage than ccTLDs, good balance of authority and segmentation.

### **C. Sub-Folder Sites (Shopify Markets Default/Recommended)**

**Structure**

**Example**

**Hreflang Complexity**

**SEO Benefit**

**Sub-Folders**

`tonybrand.com/en-us` & `tonybrand.com/fr-ca`

**Lowest.** Easiest to implement and inherit the primary domain's authority.

Highly recommended for new global expansions due to shared SEO authority and simple management.

## **3\. The Liquid Playbook: Ensuring 100% Coverage**

For Shopify Plus, the most robust way to manage `hreflang` across thousands of pages is to use **Liquid** within your theme files. This ensures your tags are dynamically generated and self-referential (`self-referencing canonical`).

### **Step 1: The Core Tag Logic (in** `**theme.liquid**`**)**

Every international market must be declared in the `<head>` section of your `theme.liquid` file. You must loop through your markets to generate the required tags.

The basic structure relies on Liquid objects like `request.host` and `all_domains` (or a similar construct based on your theme’s specific Liquid variables for international domains):

```liquid

{% comment %} 1. Loop through all markets and languages {% endcomment %}
{% for market in shop.markets %}
  {% for language in market.languages %}
    {% comment %} 2. Use the 'hreflang' attribute to define locale {% endcomment %}
    <link rel\="alternate" hreflang\="{{ language.iso\_code }}-{{ market.country.iso\_code }}" href\="{{ market.url }}" />
  {% endfor %}
{% endfor %}

{% comment %} 3. The essential X\-Default Fallback Tag {% endcomment %}
<link rel\="alternate" hreflang\="x-default" href\="{{ shop.url }}" />
```

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### **Step 2: Addressing Specific Page Types**

Shopify automatically generates language- and country-specific URLs for core resources like **pages, collections, blogs, and articles**. Your Liquid code must ensure these specific path equivalents are linked correctly.

**Resource Type**

**Relevant Liquid Variable**

**Hreflang Focus**

**Product Pages**

`product.url`

Must correctly match the **variant URL** if different regions have different pricing/variants.

**Collection Pages**

`collection.url`

Must match the **equivalent collection** across all markets.

**Articles/Blogs**

`article.url`

Must match the **translated or localized article** in each market.

**The** `**x-default**` **Fallback Tag:** This is the most crucial tag for enterprise sites. It tells Google which URL is the default or global choice when no other market/language tag matches the user's settings. It should usually point to your primary domain's generic URL (e.g., `shop.com`).

## **4\. The Advanced Tooling Stack for Plus Merchants**

Relying on a single Shopify app for enterprise `hreflang` is risky, as they often create redundant or incomplete tags. We recommend the app [GWA: Hreflang Manager](../../platforms/hreflang-manager) to manage any multi-store setups, but this will not work when using Shopify Markets.

### **Option 1: The Code-First Approach (Recommended)**

This is the most scalable, durable solution for Plus:

1.  **Manual Liquid Implementation:** Use your in-house or agency development team to implement the Liquid logic described above.
    
2.  **Screaming Frog/Ahrefs:** Use a robust crawler to analyze your site structure, extracting the generated `hreflang` tags on a sample of thousands of pages. This is the only way to check for **return tag errors** (where a linked page doesn't link back correctly).
    
3.  **Google Search Console (GSC):** Monitor the **Sitemaps** and **International Targeting** reports. This is Google’s definitive view of your `hreflang` status.
    

### **Option 2: Using the App (with Caution)**

If you opt for an app like [GWA: Hreflang Manager](../../platforms/hreflang-manager), ensure it addresses your key pain points:

**Enterprise Pain Point**

**App Requirement**

**Multi-Domain Support**

The app must properly link `domain-A` to `domain-B` and back, not just sub-folders.

**Conflict Resolution**

It must automatically **detect and remove** the default, often conflicting, `hreflang` tags generated by your Shopify theme.

**Sitemap Integration**

It should automatically update your sitemaps to include all linked language/country URLs.

## **5\. Troubleshooting: Common Hreflang Fatal Errors**

The biggest mistakes in `hreflang` implementation can lead to severe indexation issues:

1.  **Missing or Incorrect Return Tags:** The **most common error.** If Page A links to Page B, Page B _must_ link back to Page A. Without this two-way link, Google ignores the entire set of tags.
    
2.  **Incorrect Language or Country Codes:** Using codes that don't conform to the **ISO 639-1** (language) and **ISO 3166-1 Alpha 2** (country) standards. For instance, using `en-gb` (correct) instead of `en-uk` (incorrect).
    
3.  **Linking to Non-Canonical URLs:** The `hreflang` tag must point to the **canonical URL** for that page. Linking to a non-canonical, duplicated, or parameter-heavy URL will cause the tag to fail.
    
4.  **No** `**x-default**` **Tag:** Forgetting the `x-default` tag leaves Google without a fallback option, resulting in a less accurate page served to users not explicitly targeted by one of your defined markets.
    

By moving beyond Shopify's basic automation and implementing a controlled, testable Liquid strategy, Shopify Plus merchants can successfully navigate the complexity of global indexing and ensure their international stores capture all available organic traffic.

### Shopify Increases Product Variant Limit to 2,048
URL: https://newsiteagency.com/blog/2048-variants
Published: 2025-10-20

Shopify now supports 2,048 product variants, up from 100. A major update for complex catalogues, improving scale, speed, and conversion. 

Shopify has officially raised the product variant limit from 100 to 2,048, marking one of the most significant infrastructure upgrades in the platform’s history. For merchants with large or complex catalogues, this change unlocks entirely new possibilities for merchandising, personalisation, and product management—without extra apps or workarounds.

## A Game-Changer for Complex Catalogues

Until now, Shopify’s 100-variant limit forced merchants to split products across multiple listings or use third-party integrations to manage complexity. This update eliminates that friction.

With support for 2,048 variants per product, brands can now manage large assortments—such as apparel with many sizes and colours, or furniture with multiple finishes and dimensions—within a single product page.

This creates a cleaner experience for both the merchant and the customer, improving product discoverability and SEO by consolidating all variations under one canonical URL.

## Why It Matters for Merchants

### 1. Better Conversion through Choice

Customers expect to see every possible option before purchasing. Whether it’s a specific shade, material, or size, more variants mean fewer missed sales opportunities.

### 2. Simplified Management

Everything inside Shopify Admin remains the same—just more powerful. You can continue using the familiar workflow in the Products section to add variants up to the new limit.

### 3. Faster Performance

Shopify re-engineered its data model and GraphQL Admin API to support this increase. The result: products load and save faster, even at full variant capacity.

### 4. Optimised for SEO

Having all variants on a single product page means stronger search performance. All your ad spend, backlinks, and organic authority now point to one product URL, maximising your ranking potential.

## Built for Scale, Ready for Growth

Shopify’s new variant architecture was developed alongside more than 6,500 app partners, ensuring compatibility across the ecosystem. This collaboration future-proofs the platform for merchants of all sizes—from startups to enterprise brands running on Shopify Plus.

As Shopify continues to evolve, this update sets the stage for more flexible catalogues, richer personalisation, and smoother integrations across sales channels.

## What You Can Do Next

If you’re managing a complex catalogue or planning a Shopify migration, now’s the time to rethink your product structure. Simplify your listings, consolidate pages, and take advantage of the new flexibility.

-   Update your product listings to use up to 2,048 variants
    
-   Review your theme and app compatibility with GraphQL APIs
    
-   Optimise SEO by merging duplicate product pages
    

Need help restructuring your catalogue or optimising for this new feature?

[Contact New Site Agency](https://newsiteagency.com/contact) — we help Shopify and Shopify Plus merchants build scalable, high-performance stores designed for growth.

### References

-   [Shopify Changelog](https://changelog.shopify.com/posts/we-ve-increased-the-product-variant-limit-to-2048)
    
-   [Shopify Blog – 2,048 Variants](https://www.shopify.com/blog/2048-variants)
    
-   [Shopify Help Docs – Add Variants](https://help.shopify.com/en/manual/products/variants/add-variants)

### Unit Pricing is Now Available Globally on Shopify
URL: https://newsiteagency.com/blog/shopify-unit-pricing-global-launch
Published: 2025-10-19

Shopify now supports global unit pricing — helping food, grocery, and bulk retailers sell by weight, volume, or quantity with built-in flexibility.

## **A Major Win for Merchants Selling by Weight or Measure**

On **October 2, 2025**, Shopify officially rolled out **global unit pricing**, a long-awaited feature that allows merchants to display prices per weight, volume, length, or quantity — like $10.49/oz, $5.32/ft, or $2.99 each.

This update is a game-changer for industries such as:

-   **Fruit and vegetable stores**

-   **Nut bars and bulk-food retailers**

-   **Delicatessens and butchers**

-   **Coffee roasters and tea merchants**

-   **Cosmetic and health product brands**
    

For the first time, these businesses can **display transparent unit pricing directly in Shopify** without custom code or third-party apps.

## **Why This Matters**

Until now, Shopify users who sold by weight or volume often had to build **custom solutions** or use complex workarounds to show prices like “$30/kg” or “$5/100g.”

At **New Site Agency**, we’ve helped several clients develop tailored unit-price displays — especially food retailers and grocery stores like [**Fresh Connection**](http://www.freshconnection.com.au/) — but these custom builds were time-consuming to maintain and prone to data mismatches when prices or weights changed.

Now, this functionality is **natively supported**, meaning:

-   Less maintenance
    
-   More accurate pricing displays
    
-   Full compliance with regional regulations
    
-   Dynamic updates across product pages, carts, and checkout
    

## **How It Works**

You can now set a **total measure** (for example, 500g) and a **base measure** (such as 1kg), and Shopify will automatically calculate and display your price per unit.

For example:

-   $30 for 600g coffee beans
    
-   Base unit: 1kg
    
-   Displayed automatically as **$50.00/kg**
    

Shopify also ensures this data syncs everywhere — on your **product pages, collections, carts, checkout, and even order confirmation emails**.

## **What This Means for Retailers**

This update significantly lowers the barrier for small and medium-sized food businesses to **go online legally and competitively**.

In many countries (including Australia, the UK, and across the EU), displaying a **price per unit** is a **legal requirement** for grocery and food retailers. Now, these businesses can launch online stores faster without worrying about compliance issues or costly custom development.

## **Built-In. Automatic. Global.**

All **Online Store 2.0 themes** now display unit prices automatically. If you’re still using a vintage theme, it’s worth upgrading — or we can help update your Liquid code to support unit pricing.

This feature also integrates cleanly with bulk import tools like CSV uploads and Shopify’s bulk editor, making it easy to roll out unit prices across large product catalogues.

## **Need Help Setting It Up?**

At **New Site Agency**, we help merchants migrate, optimise, and grow on Shopify. If you sell products by **weight, volume, or quantity**, we can help you configure unit pricing correctly, ensure your site stays compliant, and make your pricing clear and competitive.

[Contact us](https://newsiteagency.com/contact) to set up unit pricing for your Shopify store.

**Sources:**

-   [Shopify Changelog – Unit Pricing Global Launch](https://changelog.shopify.com/posts/unit-pricing-is-now-available-globally)
    
-   [Shopify Help Centre – Unit Pricing](https://help.shopify.com/en/manual/products/details/product-pricing/unit-pricing)

### Shopify Payments vs Adyen Payments: The Complete 2025 Comparison
URL: https://newsiteagency.com/blog/shopify-payments-vs-adyen-payments
Published: 2025-09-29

Compare Shopify Payments and Adyen for enterprise stores. Learn costs, setup, and when to use Adyen for reconciliation or EU/global payments.

Choosing the right payment provider can define how efficiently your Shopify store operates across regions. While Shopify Payments is Shopify’s built-in gateway, Adyen Payments offers enterprise merchants more flexibility—especially if you already use Adyen globally.

Below, we compare setup, fees, data insights, and global coverage so you can decide which is right for your business.

## **1\. What Is Shopify Payments?**

Shopify Payments is Shopify’s native gateway powered by Stripe. It allows you to accept cards, Apple Pay, and Google Pay directly within your store—without needing a third-party provider.

Key benefits  
• No external setup or gateway fees.  
• Instant onboarding and simplified reconciliation.  
• Unified reporting in Shopify Admin.  
• Supported in over 20 countries.

It’s the simplest and most cost-effective way for most merchants to accept payments online.

<img src="https://framerusercontent.com/images/XL672rnzpIiVaqArz9TweUj6M.png" alt="Shopify Payments setup screen in Shopify Admin" width="1474" height="582" />

## **2\. What Is Adyen Payments for Shopify?**

Adyen Payments is a pre-built enterprise payments app that connects Shopify with Adyen’s global acquiring platform. This new integration enables larger retailers to maintain their existing Adyen relationships while using Shopify’s high-performing checkout.

Key benefits  
• Unified view of online and in-store payments.  
• Advanced fraud prevention and data insights.  
• Access to 150+ local payment methods (e.g. iDEAL, Sofort, Bancontact).  
• Simplified global expansion and reporting.

For multinational retailers, Adyen offers the scale and flexibility Shopify Payments doesn’t always cover.

<img src="https://framerusercontent.com/images/6wwLYCG7MPsP15QeaRMu8vBAiBc.png" alt="Adyen Payments for Shopify" width="1580" height="1248" />

## **3\. When to Use Adyen Over Shopify Payments**

### a. You already use Adyen elsewhere

If your business uses Adyen for other websites, apps, or terminals, keeping all settlements under one acquirer streamlines reconciliation and reporting.

### b. You operate in the EU or across multiple regions

Adyen’s global acquiring and support for local methods like iDEAL and Bancontact make it ideal for European enterprise retailers.

### c. You need deeper data insights

Adyen’s unified dashboard gives finance and operations teams a single view of global payment performance.

### d. You want to unify in-store and online experiences

With Adyen’s omnichannel capabilities, merchants can connect POS terminals and ecommerce checkout in one view.

## **4\. When Shopify Payments Makes More Sense**

### a. You want simplicity and lower fees

Shopify Payments eliminates external gateway costs and integrates directly into your admin.

### b. You sell in one main market

If you’re not managing complex multi-country operations, Shopify Payments is often faster, cheaper, and fully supported.

### c. You rely on Shopify automation

Shopify Payments is compatible with Shopify Flow, Shopify Balance, and Taxes, while third-party gateways may not be.

## **5\. Feature and Cost Comparison**

**Feature**

**Shopify Payments**

**Adyen Payments**

**Setup**

Built-in

Requires Adyen account

**Gateway fees**

None

Shopify adds external gateway fee

**Payouts**

Managed by Shopify

Managed by Adyen

**Currencies supported**

130+

200+

**Local payment methods**

Limited

150+ (e.g. iDEAL, Sofort, Bancontact)

**Reporting**

Shopify Admin

Adyen Dashboard

**Integration level**

Native

App-based

Summary:  
Shopify Payments offers simplicity and low cost; Adyen offers enterprise-level flexibility and cross-channel reporting

## **6\. Verdict**

What do we think:

• Choose Shopify Payments if you want the simplest, most integrated, and lowest-cost option.  
• Choose Adyen Payments if you already process with Adyen, need unified reconciliation, or operate globally—especially within the EU.

Both deliver secure, high-performing checkout experiences but serve different operational needs.

## **7\. How to** [**Integrate Adyen with Shopify**](https://docs.adyen.com/plugins/shopify/)

1.  Install the Adyen Payments App for Shopify.
    
2.  Connect your Adyen merchant account.
    
3.  Enable supported payment methods.
    
4.  Test using Adyen’s sandbox.
    
5.  Launch with unified reporting across channels.
    

## **Additional Resources**

-   [Adyen Payments App for Shopify Documentation](https://docs.adyen.com/plugins/shopify/)
    
-   [Adyen and Shopify Partnership Announcement](https://www.adyen.com/press-and-media/adyen-and-shopify-partner-to-power-new-payment-capabilities-for-enterprise-merchants)
    
-   [Adyen for Enterprise Retailers](https://www.adyen.com/partners/shopify)
    
-   [Shopify Payments Overview](https://help.shopify.com/en/manual/payments/shopify-payments)
    
-   [Shopify Plus Enterprise Solutions](https://www.shopify.com/plus)

### Why Google My Business Matters for Local Businesses
URL: https://newsiteagency.com/blog/google-my-business-local-seo
Published: 2025-09-08

Learn why Google My Business is crucial for local SEO, trust, and growth. See real examples from Melbourne cafés and Amsterdam bike rentals.

In today’s digital-first world, potential customers rely on Google more than ever to find and connect with local businesses. According to SEO Tribunal, **97% of people learn more about a business online than anywhere else**, and **84% of Google users perform local searches regularly**.

If you are a café owner in Melbourne or a bicycle rental shop in Amsterdam, one tool stands above the rest for driving visibility and credibility: **Google My Business (now officially called Google Business Profile).**

Here is why optimising your profile can be a powerful driver of growth, visibility, and customer trust.

## Download: Google Business Profile Setup Guide

Want a practical starting point for setting up or improving your profile?

<a href="/downloads/google-business-profile-setup-guide.pdf" download>Download the Google Business Profile Setup Guide (PDF)</a>, then upload it to an LLM with access to current web information. Give the model your business website, location, service area and contact details, and ask it to turn the guide into a field-by-field Google Business Profile setup plan for your business.

A useful prompt is:

> Use this PDF as a planning template. Ask me for any missing business details, research my website and current local competitors, then recommend what to configure in my Google Business Profile. Verify categories, attributes and policy-sensitive advice against current Google guidance before giving me the final plan.

Treat the output as a draft. Check every recommendation against the current [Google Business Profile guidelines](https://support.google.com/business/) before publishing changes. Never add false locations, services, attributes or keywords to the business name.

The setup framework is based on guidance shared by [Jono Catliff on YouTube](https://www.youtube.com/@jonocatliff).

## 1\. Drives Visibility in the Highly Coveted Local “Map Pack”

When users search with local intent such as _“coffee near me”_ or _“bike rental Amsterdam”_, Google often displays a **local map pack** featuring three businesses at the top of results.

These listings are powered entirely by Google Business Profiles. If your profile is missing, incomplete, or poorly optimised, you will struggle to appear in this valuable section.

**Pro Tip:** Claim your profile, verify your business, and fully complete every section to maximise your chances of showing up.

## 2\. Establishes Trust and Credibility at a Glance

Your Business Profile is often the first impression potential customers have of you. It brings together:

-   Your **name, address, and phone number (NAP)**
    
-   Business **hours and website**
    
-   **Customer reviews and ratings**
    
-   **Photos and videos** of your products or space
    

A polished profile signals **credibility and reliability**. According to Hostinger’s local SEO guide, **rich, accurate details not only help Google categorise your business but also encourage customers to click through and engage**.

## 3\. Boosts Local SEO and Ranking Factors

Local SEO is about more than just your website, it is about your **entire digital presence**. In fact, according to Moz, **Google Business Profile optimisation is the single most important ranking factor for appearing in the local pack**.

Other factors that strengthen your rankings include:

-   Positive **customer reviews** and responses
    
-   Strong **on-page optimisation** (local keywords, structured data)
    
-   High-quality **backlinks from local sources**
    
-   **Consistent citations** across directories
    
-   Behavioural signals such as calls, clicks, and requests for directions
    

By nurturing your Google Business Profile, you send **powerful trust signals** to both customers and search engines.

## 4\. Offers Real-Time Insights and Performance Tracking

One of the most valuable features of Google Business Profiles is the **built-in insights dashboard**.

You can track:

-   Total profile **views**
    
-   Search **queries** used to find your business
    
-   Customer **actions** (calls, clicks, direction requests)
    
-   Where traffic is coming from
    

Tools like **Databox** can integrate this data to provide more advanced analytics. These insights help you identify what is working and where you can improve.

## 5\. A Primary Channel for Local Business Growth

Local business experts consistently rank **Google Business Profiles as the second most important digital channel** after your own website (Databox).

That means your profile is not simply an add-on. It is a **core driver of new customers, local SEO performance, and long-term business success**.

## City Spotlight: Melbourne Example

Imagine you own a café in Melbourne. Here is how to optimise your profile:

-   **Profile setup:** Claim and verify your profile, ensuring NAP details are accurate.
    
-   **Categories:** Add specific ones such as _“Café”_ and _“Coffee shop.”_
    
-   **Visual appeal:** Upload high-quality photos of your storefront, latte art, and bustling interior.
    
-   **Customer reviews:** Encourage satisfied customers to leave reviews and respond promptly.
    
-   **Local SEO alignment:** Optimise your website with keywords such as _“best Melbourne café”_ and make sure your footer NAP matches your Google listing.
    
-   **Track performance:** Use analytics tools to monitor views, calls, and direction requests.
    

This approach increases both **visibility and trust** in a competitive market.

## City Spotlight: Amsterdam Example

Now picture running a **bicycle rental shop in Amsterdam**. Here is what works:

-   **Complete your profile:** Use accurate NAP details, mark your category (_“Bike rental”_), and add opening hours.
    
-   **Photo strategy:** Showcase your shop exterior, smiling tourists, and colourful bicycles.
    
-   **Multilingual reviews:** Ask customers to leave reviews in both **Dutch and English** for wider appeal.
    
-   **Local citations:** Get listed in city directories and tour guide websites for credibility.
    
-   **Track insights:** Review monthly data to spot peak tourist demand times.
    

For tourist-heavy cities like Amsterdam, these steps can directly translate into **increased foot traffic and bookings**.

## FAQs about Google My Business

**1\. What is Google My Business and why is it important?**

Google My Business (Google Business Profile) is a free tool that allows businesses to manage how they appear on Google Search and Maps. It is crucial for visibility, credibility, and driving local traffic.

**2\. How do I claim and verify my Google Business Profile?**

Visit [Google Business Profile Manager](https://www.google.com/business/), sign in with your Google account, and follow the steps to claim and verify your listing. Verification can be completed via postcard, phone, or email.

**3\. Does Google My Business help SEO rankings?**

Yes. An optimised profile is one of the **top factors for local search rankings**, particularly for showing up in the “map pack.”

**4\. How can I encourage customers to leave reviews?**

Ask satisfied customers directly, share your review link, and make the process easy. Always respond to reviews to show that you value feedback.

**5\. What is the difference between Google My Business and Google Business Profile?**

They are the same thing. Google rebranded Google My Business to **Google Business Profile** in 2021.

**6\. Is Google My Business free to use?**

Yes. Creating and managing your Google Business Profile is completely free, making it one of the most **cost-effective marketing tools** available.

## Conclusion

A well-optimised Google Business Profile is not optional, it is **essential**.

It helps you:

-   Rank higher in local search results
    
-   Build trust with potential customers
    
-   Gain insights to fine-tune your marketing strategy
    
-   Drive measurable growth for your business
    

Whether you are a **Melbourne café owner** or running a **bicycle shop in Amsterdam**, the same principles apply and the results can be transformative.

### Framer vs Webflow: Simple Comparison for 2025
URL: https://newsiteagency.com/blog/framer-vs-webflow-simple-guide
Published: 2025-08-31

Framer or Webflow? Discover which platform is right for your website project with this simple comparison guide from New Site Agency.

If you’re thinking about building a website without writing code, you’ve probably heard of **Framer** and **Webflow**. Both are popular tools in 2025, but they have different strengths. Here’s a quick and simple breakdown to help you decide which one is right for you.

## **What is Framer?**

**Framer** is a website builder that feels like Figma. It’s super easy to use, especially for designers. You can drag, drop, and design fast. It’s perfect if you want a modern website up and running in no time.

**Best for:**

-   Designers
    
-   Small businesses
    
-   MVPs and portfolios
    

## **What is Webflow?**

**Webflow** is a powerful platform with more control and features. It takes longer to learn, but you can build complex websites with advanced design and animations.

**Best for:**

-   Developers
    
-   Agencies
    
-   Larger businesses
    

## **Main Differences**

**Feature**

**Framer**

**Webflow**

Ease of Use

Simple and fast

Steeper learning curve

Design Flexibility

Great for quick design

Advanced control

CMS (Content)

Basic, improving

Powerful and flexible

SEO Tools

Built-in GA4 analytics

Manual control, clean code

Templates

Fewer, clean modern look

Huge library of premium templates

Price

Cheaper for small sites

More expensive, but more features

## **Who Should Use Framer?**

Choose Framer if:

-   You want a clean, fast website
    
-   You don’t need a lot of advanced features
    
-   You’re already comfortable with design tools like Figma
    

## **Who Should Use Webflow?**

Choose Webflow if:

-   You need a blog or dynamic content
    
-   You want full design and SEO control
    
-   You’re building a big or complex site
    

## **Final Verdict**

Both tools are great—but for different people.

-   **Go with Framer** if you’re a designer or want to move quickly.
    
-   **Go with Webflow** if you want full control and powerful features.

### Shopify B2B: A Practical Guide for Wholesale Growth
URL: https://newsiteagency.com/blog/shopify-b2b-wholesale-guide
Published: 2025-08-31

Explore how to set up wholesale and B2B sales on Shopify. Our expert guide shows you how to scale your business with ease.

Wholesale customers expect the same ease of use they find when shopping online as consumers. Shopify B2B, built into Shopify Plus, is designed to meet those expectations by giving merchants the ability to run retail and wholesale operations in one streamlined platform.

## **What Is Shopify B2B?**

Shopify B2B is an integrated wholesale solution available on Shopify Plus. It eliminates the need for separate systems by combining direct-to-consumer (DTC) and business-to-business (B2B) sales in one dashboard.

With Shopify B2B, you can:

-   Set **custom pricing** for different customer groups
    
-   Offer **payment terms** like Net 30 or Net 60
    
-   Add **volume discounts** and minimum order requirements
    
-   Keep inventory synced across all channels
    
-   Deliver a branded wholesale ordering experience
    

## **Key Features**

**Company Profiles**

Group buyers under one account and assign multiple users with specific roles.

**Custom Pricing**

Build price lists for different customers or markets.

**Net Payment Terms**

Allow trusted customers to order now and pay later.

**Tailored Checkout**

Add purchase order fields, tax exemptions, and B2B-friendly payment methods.

**Self-Service Portal**

Let customers log in, see their pricing, and reorder easily.

## **Why Brands Are Switching to Shopify B2B**

Old wholesale portals can be clunky and expensive. Shopify B2B simplifies things by keeping retail and wholesale together.

-   **One platform to manage both channels**
    
-   **Lower operating costs** with built-in features
    
-   **Access to Shopify apps** for automation and marketing
    
-   **Scalable growth** with support for multiple regions and currencies
    

## **Who Should Use Shopify B2B?**

-   DTC brands moving into wholesale
    
-   Manufacturers needing a modern sales channel
    
-   Distributors managing different pricing tiers
    
-   Businesses consolidating retail and wholesale systems
    

## **How to Get Started**

1.  Upgrade to **Shopify Plus**.
    
2.  Create **company profiles** for wholesale customers.
    
3.  Build **price lists and catalogues**.
    
4.  Customise **checkout for wholesale needs**.
    
5.  Automate tasks using Shopify Flow or third-party integrations.
    

## **Conclusion**

Shopify B2B brings wholesale into the same system as your retail store, removing complexity while offering the tools you need to scale. For brands ready to expand into wholesale or improve their current process, it is a practical, future-proof choice.

### The Ultimate Shopify SEO Guide for Better Rankings & Revenue
URL: https://newsiteagency.com/blog/shopify-seo-guide
Published: 2025-08-31

Learn how to optimise your Shopify store for SEO. Our step-by-step guide helps you rank higher, attract traffic, and boost sales.

Search engines account for a huge share of online traffic. If you're running a Shopify store and relying only on paid ads or social media, you're missing long-term opportunities for growth. Strong SEO makes your products more discoverable, builds customer trust, and keeps acquisition costs down.

Here’s how to build a strong SEO foundation on Shopify that drives sustainable traffic and conversions.

## 1\. Get Your Site Structure Right

A well-organised site structure is essential for both user experience and search engine visibility. It helps Google understand your content and makes it easier for shoppers to find what they need.

Start by linking your homepage to key product collections, then link each collection to the relevant products. Keep things simple and intuitive—avoid burying pages too deep within your site. All major pages (like collections, products, blog posts, and contact information) should be accessible within three clicks from the homepage.

Use clear, keyword-rich names for collections and keep your URLs clean and readable. For example, use “/collections/running-shoes” instead of long or cryptic URL strings.

## 2\. Optimise Product and Collection Pages

Your product and collection pages are where conversions happen—and where SEO can make a big impact.

Focus on:

-   **Page Titles**: Include your primary keyword, product name, and brand.
    
-   **Meta Descriptions**: Write compelling, 160-character descriptions that encourage clicks.
    
-   **Headings (H1s)**: Use one clear, descriptive H1 per page.
    
-   **Image Alt Text**: Describe your images accurately to support SEO and accessibility.
    
-   **Internal Links**: Link to related products, blog content, or support pages where relevant.
    

Good on-page optimisation not only helps you rank, but also builds buyer confidence.

## 3\. Improve Site Speed

Site speed affects both rankings and user experience. Shopify themes can sometimes load unnecessary features or apps, which slow down your store.

Quick wins:

-   Remove unused or heavy apps
    
-   Compress images (use WebP format when possible)
    
-   Enable lazy loading for media
    
-   Minimise custom code and avoid autoplay videos above the fold
    

Use tools like Google PageSpeed Insights or GTmetrix to monitor and improve load times.

## 4\. Use Blog Content to Capture Long-Tail Traffic

Blogging isn’t just for storytelling—it’s a powerful SEO tool. Target long-tail keywords and answer specific customer questions.

Ideas to start with:

-   Product comparisons (e.g. "Best trail shoes for beginners")
    
-   How-to guides and styling tips
    
-   FAQs and care instructions
    
-   Seasonal or trend-based content
    

Make each post useful, well-formatted, and focused on one or two main keywords.

## 5\. Choose Shopify SEO Apps Wisely

Not all SEO apps are created equal. Some help streamline your setup, while others can slow things down. Focus on apps that add structured data, automate image alt text, or support your keyword strategy.

Recommended apps:

-   **Search & Discovery** (Shopify): Improves internal navigation
    
-   **JSON-LD for SEO**: Adds schema markup to product pages
    
-   **Plug In SEO**: Basic checks for titles, descriptions, and broken links
    

Avoid overly bloated apps that offer too many features in one package.

## 6\. Track and Measure SEO Performance

You can’t improve what you don’t track. Set up the right tools to monitor your rankings, clicks, and conversion rates.

Tools to use:

-   **Google Search Console**: See which keywords drive traffic
    
-   **Google Analytics 4**: Track bounce rate, user flow, and conversions
    
-   **Shopify Analytics**: Review sales performance and traffic sources
    
-   **Ahrefs or SEMrush**: For deeper keyword and competitor insights
    

Set benchmarks, track changes, and look for new optimisation opportunities over time.

## Want Help with Your Shopify SEO?

At **New Site Agency**, we help ambitious Shopify stores grow through smart SEO, fast-loading sites, and content strategies that actually convert.

[Request a Free Website Audit](../../contact)
Or email us at [contact@newsiteagency.com](mailto:contact@newsiteagency.com)

Let’s turn your store into a search magnet.

## Platforms and technology expertise

### Google Ads
URL: https://newsiteagency.com/platforms/google-ads
Category: Ads

Paid ads platform for search, display, and video campaigns.

Businesses use Google Ads to run targeted search campaigns, retarget visitors with display ads, and drive awareness with YouTube campaigns.

Google Ads is the world’s leading digital advertising platform, enabling businesses to reach customers across search, display, shopping, and YouTube. It provides precise targeting, flexible budgeting, and powerful analytics to drive measurable results. From startups to global enterprises, Google Ads helps businesses increase visibility and acquire new customers.

### LinkedIn Ads
URL: https://newsiteagency.com/platforms/linkedin-ads
Category: Ads

B2B advertising platform targeting professionals and businesses.

Brands use LinkedIn Ads to drive B2B lead generation, recruit specialised professionals, and promote webinars and thought leadership content.

LinkedIn Ads is the leading B2B advertising platform, connecting businesses with professionals by job title, industry, and company size. It provides ad formats like sponsored content, text ads, and InMail to engage audiences with high intent. LinkedIn Ads is essential for companies looking to generate leads, recruit talent, and grow their professional brand.

### Meta Ads Manager
URL: https://newsiteagency.com/platforms/meta-ads-manager
Category: Ads

Facebook & Instagram ad management for growth and acquisition.

Companies use Meta Ads Manager to run Instagram product launch campaigns, retarget abandoned carts on Facebook, and test creative variations to optimise ad performance.

Meta Ads Manager powers campaigns across Facebook, Instagram, Messenger, and the Meta Audience Network. It offers advanced targeting, conversion tracking, and audience insights, making it one of the most versatile platforms for performance marketing and brand building. From small businesses to global brands, Meta Ads Manager helps reach the right audience with precision.

### ChatGPT
URL: https://newsiteagency.com/platforms/chatgpt
Category: AI

AI workspace for research, analysis, writing and day-to-day business work.

We use ChatGPT for structured research, content planning, data analysis, internal knowledge workflows and carefully reviewed business automation.

ChatGPT can support far more than one-off prompts. Used well, it becomes a practical workspace for researching a topic, making sense of documents, shaping content and helping a team move through repeatable knowledge work.

## Where it adds value

The strongest implementations start with a real operational problem. That might be preparing a first-pass brief from approved source material, comparing information across documents, organising meeting notes or helping a team work through a consistent review process.

We map the task, decide what context the system is allowed to use and make the points of human review explicit. This keeps the workflow useful without treating an AI response as an unquestioned final answer.

## A considered implementation

Good AI adoption is less about adding another chat window and more about improving a specific part of the way a team works. We focus on clear instructions, reliable source material, sensible permissions and outputs that fit into the tools people already use.

### Claude Code
URL: https://newsiteagency.com/platforms/claude-code
Category: AI

Anthropic coding agent for understanding codebases and delivering multi-file changes.

We use Claude Code for codebase investigation, feature work, refactoring, debugging, test coverage and technical documentation.

Claude Code is Anthropic's agentic coding tool for working directly with a software project. It can inspect a codebase, follow dependencies across files, make changes and run the commands a team already uses to develop and verify its product.

## Best used with real project context

Claude Code is useful when the answer depends on more than a single snippet. That includes understanding an unfamiliar feature, diagnosing a bug across several layers, carrying out a refactor or implementing a change that touches content, components and tests together.

We give the agent a defined task, the project's own conventions and an explicit verification path. That makes the output easier to review and reduces the risk of a locally correct change causing an issue elsewhere.

## A tool within the engineering process

Claude Code can accelerate investigation and execution, but product decisions and final accountability still sit with the team. We treat it as part of a disciplined development workflow rather than a substitute for architecture, review or testing.

### Codex
URL: https://newsiteagency.com/platforms/codex
Category: AI

OpenAI coding agent for building, reviewing and maintaining software.

We use Codex for repository analysis, feature implementation, code review, testing, documentation and repeatable engineering maintenance.

Codex is an OpenAI coding agent that can work across a software repository, make changes and use development tools to check its work. It is particularly useful when a task needs more than a code suggestion and requires an understanding of how several files or systems fit together.

## Where it fits

We use Codex for clearly bounded engineering work: tracing an unfamiliar implementation, preparing a change, fixing a regression, improving tests or carrying out routine maintenance. The agent is most effective when it receives the same things a developer would need—good context, acceptance criteria and a clear definition of done.

## Working with appropriate checks

Agentic development does not remove the need for engineering judgement. Changes should still be reviewed, tested and assessed against the wider product. We pair Codex with repository instructions and verification steps so that speed does not come at the expense of maintainability.

## Useful beyond the first build

The ongoing value is often in the less glamorous work: documentation, dependency updates, small fixes and keeping a codebase consistent as it grows. That makes Codex relevant to both new projects and established digital platforms.

### Shopify Flow
URL: https://newsiteagency.com/platforms/shopify-flow
Category: Automation

Automation tool to build workflows for Shopify stores.

Merchants use Shopify Flow to automatically tag high-value customers, flag high-risk orders, and send low-inventory alerts.

Shopify Flow is an automation app that streamlines repetitive store management tasks. It allows merchants to create workflows without coding, automating everything from tagging customers to updating inventory. Shopify Flow reduces manual work, prevents errors, and helps stores scale efficiently.

### Bold Bundles
URL: https://newsiteagency.com/platforms/bold-bundles
Category: Bundles

Shopify app for mix-and-match product bundles and discounts.

Stores use Bold Bundles to offer ‘Buy 2 Get 1 Free’ deals, create mix-and-match product packs, and run promotional discounts.

Bold Bundles is an advanced bundling app that enables flexible promotions like mix-and-match, buy-one-get-one, or tiered discounts. It provides greater customisation than Shopify Bundles and is suited for stores with more complex sales strategies. Bold Bundles helps increase conversions and upsell opportunities.

### Bold Discounts
URL: https://newsiteagency.com/platforms/bold-discounts
Category: Bundles

Promotion automation for scheduled Shopify sales and product-level discounts.

We use Bold Discounts when Shopify merchants need scheduled sales, product or collection discount groups, compare-at pricing and promotion tools that reduce manual catalogue updates.

Bold Discounts is built for Shopify teams that need to run catalogue-wide promotions without changing every product by hand. Merchants can group products, collections or the full store into a promotion, choose a percentage or fixed reduction, and control when the sale begins and ends.

## Plan promotions before launch day

The app is useful when a campaign involves more than a single checkout code. It can adjust the active product price, preserve the original value as the compare-at price and return pricing when the promotion finishes. That makes it practical for seasonal sales, collection launches, clearance events and daily deals.

We still plan the rules before activating a campaign. Product selection, overlapping offers, existing compare-at values, sales-channel behaviour and reporting all need to be checked so customers receive the intended price and the merchandising remains clear.

## Build a dependable campaign workflow

Our work can include promotion setup, theme presentation, analytics events, conversion tracking and pre-launch testing. We document how products enter a discount group, who approves the offer, how the campaign is checked across devices and what happens when it ends.

For teams running regular promotions, this operating process matters as much as the app itself. A repeatable workflow reduces rushed catalogue edits, protects pricing accuracy and gives marketing teams more confidence when campaigns go live.

### Shopify Bundles
URL: https://newsiteagency.com/platforms/shopify-bundles
Category: Bundles

Native Shopify app for creating simple product bundles.

Businesses use Shopify Bundles to create holiday packs, bundle bestsellers with add-ons, and encourage bulk purchases.

Shopify Bundles is a native app that allows merchants to create simple product bundles. It helps increase average order value by encouraging customers to purchase multiple items together. Easy to set up and manage, it’s ideal for promotions and seasonal campaigns.

### Shopify Checkout Blocks
URL: https://newsiteagency.com/platforms/shopify-checkout-blocks
Category: Checkout

App for adding custom blocks and features to Shopify Checkout.

We use Checkout Blocks on eligible Shopify stores to add conditional information, capture required details, adjust permitted line-item controls, and keep checkout presentation aligned with the wider brand. Every block is tested against checkout steps, markets, customer states and accelerated payment routes.

Shopify Checkout Blocks is Shopify’s own app for configuring supported checkout UI extensions and presentation rules. It gives eligible merchants a governed way to add information or collect inputs without editing the underlying checkout code.

## Useful, restrained checkout changes

Typical uses include delivery or policy guidance, gift information, business-order fields, required acknowledgements and messages that only appear for a particular market, product or customer condition. Some blocks can also expose permitted line-item controls. The strongest implementations remove uncertainty at the point of purchase rather than filling checkout with more marketing.

## Plan for Shopify’s boundaries

Checkout capabilities vary by plan and surface, and Shopify continues to govern which areas can be extended. We confirm eligibility before promising a layout, then test standard checkout, Shop Pay or other accelerated paths, mobile screens, translated content, discounts and relevant markets. Information collected in checkout also needs a defined destination: an order field is only useful when fulfilment or support teams can reliably find and act on it.

### Cin7
URL: https://newsiteagency.com/platforms/cin7
Category: Data

Inventory and order management software with POS integration.

Retailers use Cin7 to sync Shopify inventory, manage warehouse stock, and process wholesale orders.

Cin7 is an inventory and order management system connecting sales channels, warehouses, and POS. It reduces operational complexity by consolidating stock and order workflows. Cin7 is ideal for multi-channel retail and wholesale.

### Matrixify
URL: https://newsiteagency.com/platforms/matrixify
Category: Data

Bulk data management app for Shopify imports, exports, and migrations.

We use Matrixify for controlled Shopify exports, catalogue and content imports, migration rehearsals, backups, redirects, metafields, metaobjects, translations, and bulk corrections. Jobs are validated on a small sample before a full store operation.

Matrixify is a specialist import and export application for Shopify. It works with spreadsheet-friendly files and scheduled data jobs, making it useful when a catalogue or migration is too large, repetitive or interconnected for manual editing.

## More than a product importer

Depending on the job, Matrixify can handle products, collections, customers, orders, pages, blog posts, redirects, files, menus, metafields, metaobjects and translations. That range is valuable during a replatform because content and SEO data need the same care as products. It is also useful after launch for controlled bulk corrections and recurring exports.

## Treat every import as a data change

The safe approach is deliberately unglamorous: export first, preserve identifiers, test a small batch, inspect warnings and keep the result file. Source columns and values should be mapped before a full run, especially when variants, handles, relationships or regional content are involved. Matrixify executes the operation efficiently; it cannot decide whether the source data is coherent or whether another connected system will overwrite it later.

### AfterShip
URL: https://newsiteagency.com/platforms/aftership
Category: Delivery

Post-purchase tracking and returns solution for e-commerce.

Merchants use AfterShip for branded tracking pages, automated delivery updates, and customer returns.

AfterShip provides branded order tracking and returns solutions for e-commerce stores. It improves customer trust by sending updates during delivery, reducing support inquiries, and enhancing the post-purchase experience.

### Sendcloud
URL: https://newsiteagency.com/platforms/sendcloud
Category: Delivery

Shipping automation platform for labels, tracking, and returns.

Stores use Sendcloud to print labels, integrate carriers, and manage returns at scale.

Sendcloud is a shipping automation platform that connects online stores with multiple carriers. It streamlines logistics by automating label printing, returns, and tracking, saving time and improving efficiency for merchants.

### Zapiet
URL: https://newsiteagency.com/platforms/zapiet
Category: Delivery

Advanced store pickup, delivery, and scheduling app for Shopify.

Merchants use Zapiet for in-store pickup, local delivery, and same-day courier services.

Zapiet is a Shopify app for advanced pickup, delivery, and scheduling. It bridges online and offline commerce by enabling flexible fulfilment options. Zapiet supports local pickup, same-day delivery, and scheduled orders, making it easier for businesses to provide omnichannel shopping experiences.

### Bynder
URL: https://newsiteagency.com/platforms/bynder
Category: Design

Digital asset management (DAM) platform for storing, sharing, and branding.

Marketing teams use Bynder to centralise assets, streamline workflows, and manage brand guidelines.

Bynder is a digital asset management (DAM) platform that helps businesses store, organise, and share creative assets. It ensures brand consistency, speeds up content creation, and integrates with marketing tools.

### Canva
URL: https://newsiteagency.com/platforms/canva
Category: Design

Simple design platform for quick graphics and content creation.

Teams use Canva for social graphics, pitch decks, and branded templates.

Canva is a graphic design tool that empowers non-designers to create professional visuals. With templates and drag-and-drop editing, it simplifies design for social media, presentations, and marketing collateral.

### Figma
URL: https://newsiteagency.com/platforms/figma
Category: Design

Collaborative design and prototyping tool.

We use Figma for page flows, wireframes, interface design, prototypes, shared components, responsive states, and developer handover. It gives clients, designers, writers, and developers one place to review decisions before those decisions become production code.

Figma is the working space where a website can be understood before it is built. It supports interface design, collaborative review and interactive prototypes, but its real value comes from making decisions visible: content hierarchy, responsive behaviour, reusable components and the states a user will encounter.

## From concept to build

We normally begin with page structure and representative content rather than polishing every screen immediately. Once the direction is sound, shared components and variants keep repeated patterns consistent. Prototypes are used where an interaction, transition or journey would be ambiguous in a static layout.

## A handover is more than a link

Dev Mode can expose measurements, styles, assets and component information, but a reliable handover also needs context. We mark approved work, describe edge cases and confirm how designs behave between breakpoints. The design file should complement the codebase, not pretend to be it. Content changes, browser behaviour and accessibility checks still have to be handled in the working site.

### Miro
URL: https://newsiteagency.com/platforms/miro
Category: Design

Online whiteboard for team workshops, planning, and ideation.

Teams use Miro to run workshops, map customer journeys, and plan projects collaboratively.

Miro is an online whiteboard platform that helps teams collaborate visually. It is ideal for brainstorming, sprint planning, workshops, and strategy sessions. Miro’s templates and integrations make it easy to adopt at scale.

### Astro
URL: https://newsiteagency.com/platforms/astro
Category: Development

Web framework for fast, content-driven websites with minimal client-side JavaScript.

We use Astro for marketing sites, content hubs, blogs and e-commerce experiences where performance, structured content and technical SEO matter.

Astro is designed around content-rich websites. It renders lightweight HTML by default and lets a project add browser-side JavaScript only where an interaction actually needs it. That makes it a strong fit for sites where speed, search visibility and straightforward content management are central to the brief.

## Content with structure

We use Astro's content collections to give pages, articles, case studies and platform records a consistent schema. Editors get predictable fields, while the build can validate required information before a change reaches production.

## Interactivity without unnecessary weight

Not every section of a website needs to behave like an application. Astro's component model allows us to keep most of a page simple while adding focused interactive elements—such as filters, search or forms—where they improve the experience.

## A practical foundation for growth

Astro works well for websites that need many repeatable page types, localised routes and careful metadata. Its routing and build system make it possible to maintain those concerns centrally rather than solving them again on every page.

### Tailwind CSS
URL: https://newsiteagency.com/platforms/tailwind
Category: Development

Utility-first CSS framework for building responsive, consistent interfaces.

We use Tailwind CSS to translate design systems into responsive components with consistent spacing, typography, colour and interaction states.

Tailwind CSS is a low-level styling framework built around small, composable utility classes. Rather than imposing a ready-made visual style, it gives a team a consistent vocabulary for spacing, typography, colour, layout and responsive behaviour.

## From design system to interface

We configure Tailwind around the project's design tokens instead of relying on arbitrary values throughout the codebase. This makes repeated patterns easier to recognise and keeps new components aligned with the established visual system.

## Responsive by construction

Responsive rules sit alongside the component they affect, which makes it easier to understand how an interface changes across breakpoints. We still test real layouts at representative widths, particularly where navigation, data and long-form content compete for space.

## Consistency without sameness

Tailwind does not require every site to look alike. The framework supplies the implementation language; the brand direction still comes from the design. Used carefully, it speeds up delivery while preserving custom typography, proportion, motion and interaction details.

### Vercel
URL: https://newsiteagency.com/platforms/vercel
Category: Development

Cloud platform for deploying, previewing and operating modern web applications.

We use Vercel for automated deployments, review environments, domain management, serverless workloads, analytics and production observability.

Vercel gives product and engineering teams a clear path from a code change to a reviewable preview and then to production. It combines deployment infrastructure with the practical tools needed to manage domains, environments, runtime configuration and application behaviour.

## A better review workflow

One of Vercel's most useful features is the preview deployment. A proposed change can have its own URL, allowing stakeholders to review the real experience before it is merged. This is especially valuable for visual changes, content updates and integrations that are difficult to assess from screenshots alone.

## From repository to production

We connect the deployment process to the project's source repository so changes follow a consistent path through build and review. Environment variables and production domains remain separate from preview settings, reducing the chance of a test configuration leaking into the live site.

## Ongoing operation

Hosting is only part of the job. We also use Vercel's logs, analytics and deployment history to investigate problems, understand releases and roll back safely when needed. The result is a workflow that supports both fast delivery and accountable production changes.

### Shopify
URL: https://newsiteagency.com/platforms/shopify
Category: Ecommerce

Leading e-commerce platform for building scalable online stores.

Merchants use Shopify to launch online stores, integrate with marketplaces, and expand internationally.

Shopify is a leading e-commerce platform that allows businesses to build and manage online stores with ease. It provides built-in payments, integrations, and apps to support businesses of all sizes. Shopify makes it simple to start, grow, and scale an online business.

### Shopify Plus
URL: https://newsiteagency.com/platforms/shopify-plus
Category: Ecommerce

Enterprise version of Shopify for large brands scaling globally.

Enterprises use Shopify Plus to manage multi-region storefronts, automate workflows, and scale globally.

Shopify Plus is the enterprise-grade version of Shopify, built for high-volume brands. It offers advanced APIs, checkout customisation, and tools for managing multiple regions. Shopify Plus is trusted by global companies to scale efficiently.

### Klaviyo
URL: https://newsiteagency.com/platforms/klaviyo
Category: Email Marketing

E-commerce email marketing and automation platform.

We use Klaviyo to connect Shopify customer and order data with consented email and SMS journeys. Typical work includes list hygiene, signup forms, welcome and post-purchase flows, replenishment or win-back logic, campaign templates, segmentation, and revenue reporting.

Klaviyo is a lifecycle marketing platform built around customer profiles, behavioural events and commerce data. It can coordinate email, SMS and mobile messaging, but its value comes from the quality of the data and the relevance of the journeys—not the number of automations switched on.

## Build around customer moments

We map the moments where communication is useful: joining a list, considering a product, abandoning a checkout, receiving an order, returning to buy again or becoming inactive. Each flow needs a clear entrance rule, exclusions, message sequence and success measure. Campaigns then complement those journeys rather than repeatedly addressing the whole database.

## Protect deliverability and trust

Sending volume is not the goal. Consent, suppression, frequency, domain authentication and inactive-profile handling all affect deliverability. We also test Shopify events, catalogue data, discount logic and dynamic content before a flow goes live. Regular reviews should remove outdated offers, check broken links and confirm that segmentation still matches the commercial plan.

### Mailchimp
URL: https://newsiteagency.com/platforms/mailchimp
Category: Email Marketing

Email marketing platform for campaigns, newsletters, and automations.

Small businesses use Mailchimp to send newsletters, automate campaigns, and manage subscriber lists.

Mailchimp is an email marketing platform offering automation, templates, and audience management tools. It’s beginner-friendly while supporting advanced campaigns for larger businesses. Mailchimp also supports landing pages and ads for multi-channel campaigns.

### MailerLite
URL: https://newsiteagency.com/platforms/mailerlite
Category: Email Marketing

Simple, affordable email marketing platform for small businesses.

Businesses use MailerLite to create email campaigns, manage subscribers, and build landing pages.

MailerLite is a simple, affordable email marketing platform. It includes automation, drag-and-drop editors, and landing pages, making it easy for small businesses to grow their lists and run campaigns.

### Omnisend
URL: https://newsiteagency.com/platforms/omnisend
Category: Email Marketing

Email and SMS marketing platform for e-commerce stores.

Merchants use Omnisend to run cart recovery flows, automate product recommendations, and launch SMS campaigns.

Omnisend is an email and SMS marketing platform tailored for e-commerce brands. It supports automation for cart recovery, product recommendations, and omnichannel messaging. Omnisend integrates directly with Shopify and other major platforms.

### OrderlyEmails
URL: https://newsiteagency.com/platforms/orderlyemails
Category: Email Marketing

Shopify email template customisation app by FORSBERG+two.

Merchants use OrderlyEmails to customise order confirmations, shipping emails, and customer notifications.

OrderlyEmails is a Shopify app for creating and customising email templates. It helps brands design professional, on-brand transactional emails such as order confirmations, shipping updates, and receipts. By improving design consistency, it enhances the post-purchase customer experience.

### SendGrid
URL: https://newsiteagency.com/platforms/sendgrid
Category: Email Marketing

Email delivery platform for transactional and marketing messages.

Companies use SendGrid to send transactional emails, deliver marketing campaigns, and ensure inbox deliverability.

SendGrid is a cloud-based platform for transactional and marketing emails. It ensures reliable deliverability, scalability, and advanced analytics, making it suitable for businesses with high email volumes.

### Avalara
URL: https://newsiteagency.com/platforms/avalara
Category: Finance

Automated tax compliance and calculation platform for global businesses.

Businesses use Avalara to automate tax compliance, manage international filings, and reduce manual errors.

Avalara is a tax automation platform that calculates rates, manages compliance, and files returns. It reduces risk by automating sales tax processes across regions and integrates with Shopify and other systems.

### Shopify Translate & Adapt
URL: https://newsiteagency.com/platforms/shopify-translate-adapt
Category: Localisation

Translation and localisation app for Shopify Markets.

Merchants use Shopify Translate & Adapt to add translations, customise regional messaging, and expand globally.

Shopify Translate & Adapt is a localisation app that helps merchants manage translations and adapt content for international markets. It ensures customers see the right language and messaging based on their location.

### LoyaltyLion
URL: https://newsiteagency.com/platforms/loyaltylion
Category: Loyalty

Loyalty platform that drives retention with personalised rewards.

Brands use LoyaltyLion to increase customer lifetime value, reward repeat purchases, and track retention performance.

LoyaltyLion is a loyalty and retention platform built for e-commerce brands. It provides customisable rewards, analytics, and integrations to help businesses build long-term customer relationships.

### Smile.io
URL: https://newsiteagency.com/platforms/smile-io
Category: Loyalty

Shopify loyalty app for rewards, referrals, and VIP programs.

Merchants use Smile.io to launch loyalty points systems, referral programs, and tiered VIP rewards.

Smile.io is a loyalty app that enables merchants to create rewards, referrals, and VIP programs. It helps increase retention by rewarding repeat purchases and customer engagement.

### Adyen
URL: https://newsiteagency.com/platforms/adyen
Category: Payments

Global payment platform for enterprise merchants with unified commerce.

Enterprises use Adyen to unify global payments, expand into new regions, and reduce fraud risk.

Adyen is an enterprise payment platform that unifies online, mobile, and in-store payments. It includes advanced fraud protection and global reporting, making it ideal for companies operating at scale.

### PayPal
URL: https://newsiteagency.com/platforms/paypal
Category: Payments

Widely used digital wallet and payment solution.

Merchants use PayPal to provide a trusted checkout option and sell internationally.

PayPal is a globally recognised payment platform trusted by millions of consumers. It supports online checkout, peer-to-peer payments, and mobile transactions. PayPal offers buyer protection and simple integrations for businesses.

### Stripe
URL: https://newsiteagency.com/platforms/stripe
Category: Payments

Online payments infrastructure for businesses.

We use Stripe for one-off and recurring payments, invoices, hosted or embedded checkout, customer billing management, marketplace payment flows, and integration with custom applications. The exact product mix is chosen around the business model and compliance responsibilities.

Stripe is payment infrastructure for websites, applications, subscriptions and platforms. Its APIs and hosted components can support a straightforward card payment as well as recurring billing, invoicing, customer portals and more complex multi-party money movement.

## Choose the smallest suitable integration

For many projects, Stripe Checkout or Payment Links provide a secure, maintained payment experience with less custom code. Elements and direct APIs offer more interface control when the product genuinely needs it. Stripe Billing adds subscription schedules, invoices, retries and proration, while the customer portal can cover common self-service tasks.

## Payments are an operational system

A successful charge is only one part of the journey. We plan webhooks, order or entitlement creation, refunds, disputes, failed payments, customer emails, tax treatment and reconciliation before launch. Test mode must cover success and failure paths, including delayed or duplicated events. Currency availability, payment methods and account requirements also vary by country and business model, so the final configuration is confirmed against the merchant’s Stripe account rather than assumed from a generic design.

### LimeSpot
URL: https://newsiteagency.com/platforms/limespot
Category: Personalisation

Personalisation app for AI-powered product recommendations.

Stores use LimeSpot to upsell products, create bundles, and personalise shopping experiences.

LimeSpot is a Shopify personalisation app that uses AI to recommend products and upsells. It helps increase average order value by showing customers relevant items at the right time.

### Nosto
URL: https://newsiteagency.com/platforms/nosto
Category: Personalisation

Personalisation platform for product recommendations and content targeting.

Merchants use Nosto for personalised product recommendations, landing pages, and targeted offers.

Nosto is a personalisation platform that delivers AI-driven recommendations, dynamic content, and targeted experiences. It helps e-commerce brands boost conversions and customer engagement.

### Jotform
URL: https://newsiteagency.com/platforms/jotform
Category: Productivity

Online form builder with advanced logic and integrations.

Businesses use Jotform to collect leads, register event attendees, and process customer feedback surveys.

Jotform is an online form builder that enables businesses to create custom forms for lead capture, registrations, and surveys. With advanced logic, integrations, and branding options, it simplifies data collection and automation.

### Notion
URL: https://newsiteagency.com/platforms/notion
Category: Productivity

All-in-one workspace for docs, wikis, and project collaboration.

Teams use Notion to document processes, manage projects, and organise company knowledge.

Notion is a flexible all-in-one workspace that combines notes, documents, project management, and collaboration. It’s highly customisable and used by individuals and teams to centralise workflows.

### Zapier
URL: https://newsiteagency.com/platforms/zapier
Category: Productivity

Automation platform connecting thousands of apps.

Businesses use Zapier to automate lead transfers, sync data across apps, and create custom workflows.

Zapier is an automation platform that connects apps and automates workflows without coding. It reduces manual work by integrating thousands of applications across industries.

### Loop Returns
URL: https://newsiteagency.com/platforms/loop-returns
Category: Returns

Returns and exchanges platform integrated with Shopify.

We use Loop to translate a retailer's returns policy into a self-service journey with clear eligibility rules, exchange options, shipping steps, notifications, and operational hand-offs. The implementation is tested against real order and exception scenarios before launch.

Loop is a returns and exchanges platform for Shopify retailers. It gives customers a guided, branded portal while giving the operations team a structured way to apply policy rules, route outcomes and connect the return with shipping, warehouse and support processes.

## Design the policy before the portal

The customer experience is only as clear as the policy behind it. We document return windows, final-sale products, fees, damaged goods, gifts, bundles, international orders and approval exceptions before configuring the journey. Exchange-first options can help retain revenue, but they should never obscure the customer’s actual choices.

## Connect the full operation

A return touches more than the storefront. Inventory, order status, warehouse instructions, labels, refunds, support conversations and reporting all need to agree. We test representative orders from start to finish and decide which exceptions require a person. After launch, return reasons and completion rates can reveal product or fulfilment problems that deserve attention beyond the returns portal.

### Yotpo
URL: https://newsiteagency.com/platforms/yotpo
Category: Reviews

Review and UGC platform for Shopify brands to build trust and conversions.

Brands use Yotpo to collect reviews, launch loyalty programs, and send SMS campaigns.

Yotpo is an e-commerce marketing platform that provides solutions for reviews, loyalty, SMS, and subscriptions. It helps brands build trust, engage customers, and increase retention.

### Shopify Search & Discovery
URL: https://newsiteagency.com/platforms/shopify-search-discovery
Category: Search

App to customise search, filters, and product recommendations.

Merchants use Shopify Search & Discovery to optimise search results, add product filters, and suggest related items.

Shopify Search & Discovery improves how customers find products by customising search results, filters, and recommendations. It enhances product discovery and navigation, helping merchants boost conversion rates.

### Ahrefs
URL: https://newsiteagency.com/platforms/ahrefs
Category: SEO

SEO tool for backlinks, keyword research, and site audits.

We use Ahrefs to establish search demand, compare competing pages, inspect backlink profiles, track priority rankings, and find technical issues that deserve investigation. The data informs an SEO plan; it does not replace editorial judgement or a technical review.

Ahrefs is most useful when it is treated as a research system rather than a source of automatic answers. Site Explorer helps us understand which pages and topics already earn visibility. Keywords Explorer gives a practical view of demand and competing results, while Site Audit surfaces crawl and on-page issues across a larger site.

## What it does well

The platform brings competitor research, backlink analysis, keyword discovery, rank tracking and technical crawling into one workspace. That makes it particularly useful during discovery and after a launch, when a team needs a repeatable view of what changed. Content Explorer and the newer brand-monitoring tools can also support research beyond a single domain.

## What to plan before implementation

Ahrefs estimates are directional, not a substitute for first-party data. We compare its findings with Search Console, analytics and the live site before recommending work. A sensible setup starts with a small group of commercially relevant topics, named competitors and clear reporting intervals; tracking every possible keyword usually creates noise rather than insight.

### Google Analytics
URL: https://newsiteagency.com/platforms/google-analytics
Category: SEO

Free analytics suite to track website traffic and behaviour.

We configure GA4 around a short measurement plan: important page views, meaningful interactions, lead submissions, commerce events, campaign attribution, and consent behaviour. Reports are then organised around questions the team will actually revisit.

Google Analytics 4 is an event-based measurement platform for websites and apps. It can show how people arrive, which journeys they take and whether important outcomes occur, but only when the account reflects the way the organisation actually defines success.

## Start with the questions

We begin by naming the decisions the data should support. A service business may need to distinguish a qualified form submission from a generic interaction. A retailer needs consistent product, cart, checkout and purchase events. Campaign links also need disciplined naming so acquisition reports remain readable months later.

## Keep the implementation accountable

Realtime and DebugView are useful during setup, while standard and exploratory reports support ongoing analysis. We document event names, parameters, conversions, exclusions and ownership so the account does not become a collection of unexplained tags. Analytics also needs regular quality checks after form, checkout, domain or consent changes. A dashboard cannot correct an event that stopped firing three releases ago.

### Google My Business
URL: https://newsiteagency.com/platforms/google-my-business
Category: SEO

Free business profile tool to manage local SEO and maps visibility.

Local businesses use Google My Business to increase visibility, collect reviews, and share updates.

Google My Business is a free tool that boosts local SEO by listing businesses on Google Maps and Search. It helps manage reviews, business details, and customer engagement.

### Google Search Console
URL: https://newsiteagency.com/platforms/google-search-console
Category: SEO

Free SEO tool to monitor indexing and performance in Google.

We use Search Console to verify ownership, submit sitemaps, inspect important URLs, review indexing patterns, compare search queries and landing pages, and monitor Core Web Vitals. It is also one of the first places we check after a migration or release.

Google Search Console is Google’s first-party view of a site in organic search. Its Performance report connects queries with clicks, impressions, positions and landing pages. Indexing and URL Inspection reports help explain whether Google can discover and select a page, while Core Web Vitals highlights groups of URLs with similar experience issues.

## Useful for diagnosis, not just reporting

We use Search Console to separate different SEO questions. Is demand changing, or did a page lose visibility? Is Google indexing the preferred URL? Did a new template introduce a canonical or mobile usability problem? Filters for page, query, country, device and date make those questions much easier to investigate.

## Read the data carefully

Search Console is not a conventional rank tracker and it does not report every individual search. Average position can move because the query mix changed, even when the main commercial terms stayed stable. We compare it with analytics, crawl data and the actual search results before drawing conclusions. The account should also retain all valid domain properties and sitemap submissions when a site changes platform.

### Hreflang Manager
URL: https://newsiteagency.com/platforms/hreflang-manager
Category: SEO

Shopify SEO app to manage hreflang tags for multi-language stores.

Merchants use Hreflang Manager to manage international SEO and avoid duplicate content issues.

Hreflang Manager is a Shopify app that simplifies adding hreflang tags for multi-language stores. It ensures the correct regional content is served in search results, improving international SEO.

### Screaming Frog
URL: https://newsiteagency.com/platforms/screaming-frog
Category: SEO

Technical SEO crawler for site audits and issue detection.

We use the SEO Spider to crawl staging and production sites, compare releases, test redirect maps, review canonical and hreflang signals, find broken internal links, inspect metadata patterns, and extract template-level information for investigation.

Screaming Frog SEO Spider is a desktop crawler for inspecting how a website is connected and what each URL returns. It is particularly good at finding patterns that are difficult to see page by page: redirect chains, orphaned metadata, inconsistent canonicals, broken resources and template-wide heading issues.

## A crawler for releases as well as audits

We use it before migrations to inventory the existing site and after deployment to confirm that important URLs, links and directives survived the change. Custom extraction can inspect elements that are specific to a project, while JavaScript rendering helps when the meaningful HTML is produced in the browser. Analytics and Search Console data can be joined to the crawl when prioritisation needs real traffic context.

## Configuration matters

A crawl is not neutral. Limits, robots handling, user agent, rendering, authentication and URL parameters all affect the result. We save the configuration and record the crawl date so comparisons remain useful. Reports are reviewed against intent: a short title is not automatically poor, and a redirected legacy URL is not a defect if no sitemap, canonical or internal link still points to it.

### SEMrush
URL: https://newsiteagency.com/platforms/semrush
Category: SEO

SEO and PPC platform for competitor analysis and site optimisation.

We use Semrush to research search demand and competitors, group keyword opportunities, review backlinks, track an agreed set of rankings, and identify technical issues. Projects are configured around a defined market, location and commercial objective.

Semrush is a broad search marketing toolkit covering keyword research, competitor analysis, backlinks, rank tracking, on-page recommendations and technical auditing. It is useful when a team needs a repeatable research process across organic search and paid search rather than a one-off list of keywords.

## Turn the toolset into a focused project

The account should be configured for the market the business serves, with named competitors and a restrained set of priority terms. Position Tracking can then show movement against the same baseline, while Site Audit and backlink reports add technical and authority context. Keyword research is most useful when opportunities are grouped by intent and mapped to existing or planned pages.

## Estimates need interpretation

Traffic, difficulty and competitor figures are modelled estimates. We do not present them as first-party facts. Recommendations are checked against Search Console, analytics, the live search results and the quality of the current page. This avoids creating content solely because a dashboard found a phrase, and keeps effort centred on topics that the business can answer with genuine expertise.

### Buffer
URL: https://newsiteagency.com/platforms/buffer
Category: Social

Social media scheduling and analytics tool for teams and brands.

We use Buffer to turn an approved content plan into a manageable publishing queue, keep channel-specific versions together, and review basic performance without giving every contributor direct access to each social account.

Buffer is a focused social publishing workspace. It helps a small marketing team plan a queue, adapt posts for different channels, collect approvals and keep a consistent publishing rhythm without relying on reminders and separate spreadsheets.

## A practical role in the content workflow

The strongest setup starts before anything is scheduled. We define a limited set of content themes, decide which channels genuinely matter, and agree who writes, reviews and publishes. Buffer then gives that process a clear home. Tags can separate campaigns or themes, while the calendar makes gaps and repetition easier to spot.

## Reporting without overclaiming

Buffer’s channel analytics are useful for comparing posts and spotting patterns, but likes and impressions are not the same as business results. Links should use consistent campaign parameters, and important landing-page activity should be checked in the site’s analytics platform. This keeps social reporting connected to enquiries, subscriptions or sales rather than producing an isolated engagement report.

### Atlist
URL: https://newsiteagency.com/platforms/atlist
Category: Store Locator

Interactive map platform that integrates with Shopify store locators.

We use Atlist when a brand needs a visually distinctive store, stockist, event, or project map without commissioning a fully custom mapping application. Marker data can be maintained in a spreadsheet, then presented with filters, search, clusters, routes, and branded map styles.

Atlist is a no-code map builder for publishing location-based information on an existing website. It can combine markers, categories, search, lists, routes and custom map styling without turning a straightforward store locator into a software project.

## Where it works best

The platform suits retail stockists, venues, events, service areas and project portfolios. Markers can open richer content, while clusters and filters keep a large location set usable. Spreadsheet import and Google Sheets synchronisation are helpful when the people maintaining the map are not the same people maintaining the website.

## What needs thought before launch

A good locator begins with clean location data. Names, addresses, coordinates, categories, opening details and destination links should follow one consistent structure. We also plan the mobile experience, empty states and keyboard access before styling the map. If a locator must respond to live stock or delivery availability, Atlist may still form the presentation layer, but it should not be mistaken for the system holding that operational data.

### Stockist
URL: https://newsiteagency.com/platforms/stockist
Category: Store Locator

Shopify store locator app to showcase physical retail locations.

Brands use Stockist to display store locations, improve customer convenience, and drive in-store traffic.

Stockist is a store locator app for Shopify that helps customers find nearby retail locations. With customisable maps and easy setup, it improves the online-to-offline shopping experience.

### Storemapper
URL: https://newsiteagency.com/platforms/storemapper
Category: Store Locator

Easy-to-install Shopify store locator with customisable maps.

Merchants use Storemapper to highlight retail outlets, distributors, and global stockists.

Storemapper is a store locator app designed for Shopify and other platforms. It supports bulk uploads, analytics, and mobile-optimised maps, helping businesses drive foot traffic.

### Storepoint
URL: https://newsiteagency.com/platforms/storepoint
Category: Store Locator

Shopify store locator app with custom maps and branding options.

We use Storepoint when a commerce or brand site needs a dedicated stockist or store finder with search, location details, mobile-friendly results and styling that can sit comfortably within the existing website.

Storepoint is a hosted store-locator product for brands that need customers to find physical stores, stockists, showrooms or service points. It provides the map and search experience without requiring the website team to build and maintain a mapping application from the ground up.

## The data is the experience

A locator needs more than pins. We structure consistent names, addresses, coordinates, categories, opening details and destination links, then decide how customers should search or filter them. Mobile behaviour deserves particular attention because many visitors will use the locator while travelling. Clear results and usable directions matter more than decorative map styling.

## Fit it into the wider site

The embedded locator should inherit the site’s spacing, typography and accessibility expectations. It also needs sensible loading behaviour so a third-party map does not unnecessarily delay the rest of the page. We define who owns location updates and how quickly changes must appear. If store availability comes from another operational system, that system should remain the source of truth rather than asking staff to maintain the same record twice.

### Bold Subscriptions
URL: https://newsiteagency.com/platforms/bold-subscriptions
Category: Subscriptions

Subscription management app with flexible recurring order options.

Stores use Bold Subscriptions to create subscription boxes, repeat orders, and personalised delivery schedules.

Bold Subscriptions is a Shopify app for managing recurring orders and subscriptions. It supports flexible billing, custom rules, and customer portals, giving merchants more control over subscription models.

### Recharge
URL: https://newsiteagency.com/platforms/recharge
Category: Subscriptions

Shopify subscription app for recurring billing and customer retention.

Merchants use Recharge to sell subscription boxes, recurring consumables, and memberships.

Recharge is a Shopify app for subscriptions and recurring billing. It allows merchants to sell subscription products, manage recurring payments, and improve customer retention.

### Gorgias
URL: https://newsiteagency.com/platforms/gorgias
Category: Support

Helpdesk and customer support platform built for e-commerce brands.

Brands use Gorgias to handle support inquiries, manage returns, and automate common responses.

Gorgias is a helpdesk and customer support platform built for e-commerce. It centralises support tickets from email, chat, and social channels, while integrating with Shopify for order data.

### Elevar
URL: https://newsiteagency.com/platforms/elevar
Category: Tracking

Shopify tracking and analytics automation for GA4, GTM, and pixels.

Merchants use Elevar to automate tracking setup, improve attribution, and connect analytics tools.

Elevar is a Shopify app for tracking, tagging, and analytics setup. It ensures accurate data collection for marketing and performance measurement by automating event tracking and integrations.

### Framer
URL: https://newsiteagency.com/platforms/framer
Category: Website

Modern web design platform for fast, high-converting websites.

We use Framer for design-led marketing sites that need a capable CMS, responsive layouts, localisation, analytics, and a short path from approved design to production. It is particularly effective when the internal team wants to manage routine content without touching the component system.

Framer combines a visual canvas, responsive components, CMS collections and managed hosting in one publishing platform. It lets a design-led team move from a working layout to a live site without rebuilding every approved decision in a separate system.

## Where Framer is strongest

We favour it for brand and marketing sites with a clear content model: services, work, articles, people, locations or campaign pages. Reusable components keep those page types consistent, while the CMS gives editors a controlled way to add content. Localisation can support regional URLs and translated CMS entries when international structure is planned at the beginning.

## What still needs engineering judgement

Visual tools do not remove the need for semantic HTML, accessible interaction, performance budgets or careful redirects. Third-party scripts, oversized media and loosely governed components can weaken any site. Before launch we check heading structure, keyboard behaviour, metadata, structured data, canonical and hreflang output, image treatment, forms and analytics. Framer is the production platform; it is not a substitute for that production discipline.

### Squarespace
URL: https://newsiteagency.com/platforms/squarespace
Category: Website

Managed website and commerce platform for content, memberships, donations and online stores.

We use Squarespace for organisations that need a polished, manageable website with structured pages, publishing, donations, memberships or straightforward e-commerce in one hosted platform.

Squarespace combines website editing, hosting, content management and a practical set of marketing and commerce tools in one managed service. It suits organisations that want to update pages confidently without owning a custom deployment pipeline or coordinating several separate systems.

## A sensible choice for focused organisations

For community groups, professional services, cultural organisations and small retailers, the strongest advantage is operational simplicity. Pages, articles, events, forms and products can be managed from one interface, while templates and section layouts help keep publishing consistent.

We shape the information architecture before moving content. That means deciding which material belongs in permanent pages, collections, news posts or shop items, then creating reusable patterns that editors can maintain after launch.

## Migration without losing search equity

A platform move is more than copying text into a new design. We inventory existing URLs, preserve valuable content, plan redirects, review page titles and descriptions, and reconnect analytics, forms and domain settings. Images are resized and named properly, and navigation is tested against the journeys visitors actually take.

For the Ithacan Historical Society, Squarespace provided a manageable foundation for cultural content, community information and e-commerce. The work included a clear content structure and practical handover so the organisation could publish independently.

## Build for the people maintaining it

We document the editing workflow and train the team around real tasks: updating a page, publishing news, adding a product and checking enquiries. The goal is not just a polished launch. It is a site that remains clear, current and useful after the project team steps away.

### Webflow
URL: https://newsiteagency.com/platforms/webflow
Category: Website

Visual web design tool with CMS and hosting in one platform.

We assess Webflow for marketing and editorial sites that need a visual production workflow, structured CMS collections, responsive components, managed hosting, and controlled access for content editors. Existing Webflow sites can also be audited, reorganised or migrated.

Webflow combines a visual front-end builder, CMS, hosting and site administration. It gives design teams detailed control over responsive layouts while allowing editors to publish structured content through collections rather than changing individual page designs.

## A strong fit for structured marketing sites

Services, projects, articles, people and locations can be modelled as CMS collections and reused across templates. Components and variables help keep the visual system consistent, while custom code and APIs can connect external tools where the built-in features stop. Localisation can add region or language variants, including localised URLs and search metadata.

## Build for the editors who inherit it

A canvas can be visually tidy and still be difficult to maintain. We establish naming, components, collection fields, breakpoints and editing permissions around real publishing tasks. Before launch we review semantics, keyboard behaviour, forms, redirects, metadata, canonical and hreflang output, image loading and third-party scripts. Webflow reduces the distance between design and production, but it still benefits from the same content governance and release checks as a coded site.

### WordPress
URL: https://newsiteagency.com/platforms/wordpress
Category: Website

Open-source CMS powering blogs and websites worldwide.

Businesses use WordPress to build blogs, corporate websites, and WooCommerce stores.

WordPress is the world’s most popular content management system (CMS). It powers millions of websites and supports extensive plugins and themes for blogging, e-commerce, and custom sites.